Consumers demanded expansion and diversification of discount offers

“Factory price discounts” raise the momentum of sales and demand in shopping centers in Dubai

Clothing and shoes accounted for the largest proportions of sales.

Photography: Ahmed Ardeti

Finally, shopping centers in Dubai witnessed remarkable turnout rates to take advantage of the discount offers included in the first version of “Discounts at Factory Price”, launched by a group of shopping centers in Dubai, under the auspices of the Dubai Festivals and Retail Corporation, which started from August 12 and ended yesterday, with discounts Up to 80%, in over 280 brands.

On a field tour of its shopping centers, "Emirates Today" monitored manifestations of crowding in several stores in the centers, especially in the clothing and footwear sector, which accounted for the largest percentage of discounts.

For their part, consumers reported that the offers, which came as direct discounts in large percentages or offers for added value, give a free product when purchasing two products, pointing out the need for expansion and diversification of discount offers, to meet the needs of families at different times throughout the year.

In turn, specialists in the retail trade sector reported that "factory-price discounts" offers had positive effects in raising sales momentum in shopping outlets.

Ready-made

In detail, the consumer, Alaa Othman, said that "the offers offered within the campaign, especially in the ready-made clothes and shoes sector, were useful and motivating for many families, which made the shopping centers become very crowded during the campaign period," noting that "it is important that the offers rise Discounts throughout the year, relieving consumers of financial burdens in obtaining products at low prices within these offers.”

And the consumer, Abdul Hamid Al-Sayed, considered that “launching new campaigns for discounts is one of the positive things in Dubai’s markets,” pointing out that he noticed a state of congestion and demand in a number of shopping centers to take advantage of the discounts, which would be beneficial for consumers and centers, to expand them during the coming period and innovate. Other new campaigns.

The consumer, Majed Abdullah, indicated that “the offers campaign was useful for families to obtain their requirements at reduced prices, especially with the fact that the offers were diverse, as some centers included offers for direct discounts in large proportions, in the usual form, or offers for added value, which give consumers a free product. When buying two products, in addition to other offers, big discounts are given to those who buy three products or two products together.

And the consumer, Mustafa Ibrahim, called for “the need to expand and diversify discount campaigns in the markets during the coming periods, such as campaigns dedicated to clothes and shoes, others to electronics, and others to furniture or groceries and food products, in a way that enhances the continued recovery of shopping centers, and at the same time provides various goods consumers at reduced prices.

first copy

In turn, the Chairman of the Board of Directors of the Dubai Shopping Centers Group, Majid Saif Al Ghurair, said, "The first version of the (factory price discounts) offers, which the group recently launched, has strengthened the momentum of the demand for participating shopping outlets in Dubai, which supports the recovery of sales. in varying proportions, especially as the campaign offers are focused on providing different discounts for visitors and residents who spend their summer vacation in Dubai.”

Dr. Suhail Al Bastaki, Director of the Marketing Department at Union Coop, said that “the diversity of discount offers and their high competitiveness in the retail markets in Dubai is positively reflected in promoting the recovery of sales at the outlets, as the offers offer discounts on products in different categories that meet the diverse needs of consumers. of different nationalities, whether residing or visiting the emirate, which has the distinction of being a leading destination for shopping in the region.”

positive reflections

And the sales official in one of the chains of ready-made clothing stores in shopping centers in Dubai, John Patrick, indicated that "the first version of the (factory price discounts) offers had noticeable positive repercussions in raising consumer turnout rates and reviving sales, especially with the continued turnout and congestion rates over the course of the year. The days of the campaign, which lasted for three days, allowed consumers to shop at different periods, which was positively reflected on the sales of stores, especially in the clothing sector, which had a large share of sales.

positive effects

Ibrahim Al-Bahr, a retail trade expert and head of “Al Bahar Consulting Company,” said, “Putting various offers for discounts in the retail markets has many positive effects on the sector, as it enhances the manifestations of competitiveness in large proportions between shopping outlets and raises sales shares, and at the same time It provides affordable goods to consumers.

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