China News Service, August 11th. The State Film Administration issued a notice on the 11th on the launch of the 2022 Film Benefit Consumer Season.
Among them, it is clear that, in conjunction with movie ticketing platforms such as Maoyan, TaopiaoPiao, and Douyin, 100 million yuan of movie viewing consumption coupons will be issued, and a special column for the 2022 movie-benefiting consumption season of "Love Movies, Love Life" will be set up, and the cost of ticket purchases will be given to the audience. Subsidies to stimulate consumption enthusiasm.
The notice also proposes that film authorities at all levels should further enhance their sense of responsibility and urgency, seize the favorable opportunities for the film consumption market to enter the summer vacation and National Day, and actively organize local film companies, e-commerce platforms, and media units to participate in the film consumption season, so as to promote cross-industry , Cross-field cooperation, make good use of local resources, incorporate film consumption promotion measures into local consumer brand activities, and ensure that various measures are implemented and effective.
(Zhongxin Finance)
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