Summer housing exhibitions are held in many places, subsidies and consumer coupons are coming

　　China News Service, August 2nd

　　Zhongxin Finance reporter Zuo Yukun

　　The housing fair/housing fair, which was quite popular a few years ago, has recently appeared in many cities.

　　In order to promote the local real estate market, the housing fairs that were mainly concentrated in the spring and autumn have also been "summer limited", and a number of discounts have been launched.

Data map: The scene of the housing exhibition in previous years.  

How's it going?

　　On July 31, the 44th Harbin Commercial Housing Fair and the 25th Second-hand Housing Trading Conference just concluded.

According to the Harbin Housing and Urban-rural Development Bureau, during the exhibition, a total of 2,845 new commercial housing units and 1,239 second-hand housing units were sold, with a cumulative transaction value of 4.266 billion yuan.

　　The achievement of sales results is inseparable from the preferential policies given by the exhibition: during this online and offline housing exhibition in Harbin, individuals who purchase new commercial housing in the 9th district of the main city of Harbin will be given full deed tax subsidies; 50% deed tax subsidy for second-hand housing.

　　"There is no need to close the deal before July 31, because there will be an online real estate exhibition from mid-August to the end of September. During this period, the contract tax can be reduced or exempted." A Harbin real estate agency told Zhongxin Finance and Economics reporter He said that the exhibition's recognition of the discount is very clear and strict, and the house purchase contract signed during the exhibition will be full of the unique watermark of "2022 Housing Exhibition".

　　"Many people came to see the house at the exhibition, and some customers who bought a house earlier came to me and told me that they were too 'regret'. They paid an extra deed tax of nearly 3,000 yuan after buying a few days earlier." The benefits of the exhibition can be superimposed. For example, if the buyer also meets the policies such as talent subsidies, they can apply at the same time.

　　Like Harbin, housing fairs are being held recently, as well as Jilin and Changchun in Jilin Province, Chizhou in Anhui Province, and Dezhou in Shandong Province. The preferential activities launched mainly include deed tax subsidies, house purchase subsidies, issuance of consumer coupons, and reduction of down payment. ratio, etc.

Earlier this year, other places such as Chaoyang, Liaoning, Anshan, Anshan, Huaibei, Anhui, Xining, Qinghai, and Chongqing all held housing fairs, housing fairs or similar events.

　　"The popularity of the housing fair has a great relationship with the changes in the market environment and the encouragement of real estate consumption in various places. Developers, governments, and home buyers all have similar needs, and the housing fair is conducive to the centralized release of the needs of all parties. The platform also increases the understanding and transparency of the information and needs of all parties.” said Chen Sheng, president of the China Real Estate Data Research Institute.

Data map: The exhibitor's sales staff introduced the real estate to customers. 

How's the deal?

　　Judging from the preferential measures given by various places, the real estate transaction fair in Chizhou City, Anhui Province was held from July 22 to 31, and multiple discounts such as reducing the down payment ratio and purchasing subsidies were introduced.

　　According to the official website of the People's Government of Chizhou City, Anhui Province, during the exhibition period, the exhibitors will purchase new commercial housing for online registration, and give buyers a housing subsidy of 3,000 yuan per set, and the down payment ratio will be reduced from 30% to 20%. Special property maintenance funds and property management fees donated by exhibiting housing companies for free.

　　Giving direct subsidies is a more commonly used preferential method for housing fairs around the world.

During the "2022 Real Estate, Home Appliances and Building Materials Fair" held in Helan County, Yinchuan City, Ningxia, during the "2022 Real Estate, Home Appliances, Building Materials Fair" held from July 9th to 31st, subscribe for newly built commercial housing and deposit the deposit into the pre-sale fund supervision account, which will be completed before August 31. The first 300 home buyers who have registered online will be given a subsidy of 6,000 yuan per set.

　　Dezhou City, Shandong also recently held the 2022 Dezhou Housing Fair. During the housing fair, those who purchase new commercial housing can enjoy a government housing subsidy of 1% of the contract transaction price.

　　Another major incentive is the distribution of coupons.

During the housing fair held from July 23 to 30 in Gongzhuling City, Jilin Province, 5 million yuan of purchase coupons were issued to cover the purchase price.

　　Jilin City, Jilin Province, also launched a similar campaign.

The Jilin Municipal Government has given 5 million yuan of subsidy to subsidized consumption vouchers of financial funds. For the owners who successfully purchased a house during the exhibition period, a subsidy of 10,000 yuan of consumption vouchers will be given to each set, which will be fully paid in cash, and a total of 500 sets will be issued.

Data map: The salesperson recommends the type of commercial housing for the public.

Photo by Wei Liang

How's the effect?

　　The city where real estate agent Yang Man (pseudonym) is located just held a housing fair in June. According to him, a total of more than 1,000 suites have been registered for a week at the housing fair, and even many properties that have not been billed for a long time have been billed. It can be said that there has been a considerable wave of inventory.

　　"I feel that the promotion of sales is still very big. Before the housing exhibition, there were a lot of people who came to the sales office to see the house. Everyone hopes to see the house first, and file a case during the exhibition to enjoy the discount. During the 7 days of the exhibition It is also a gradual process, and the end happens to be a weekend, and almost half of the orders signed in two days." Yang Man said.

　　At present, the sales of real estate enterprises across the country are still under great pressure.

According to data from the China Index Research Institute, from January to July 2022, the average sales of TOP100 real estate companies was 41.89 billion yuan, a year-on-year decrease of 47.3%, but the decline narrowed by 1.3 percentage points from the previous month.

　　"At present, most of the cities that hold exhibitions are weak second-tier and third- and fourth-tier cities with high inventory pressure and difficulty in selling. Through such large-scale exhibitions, the number of participating real estate companies is large, and buyers can choose from a large space, which improves the sales conversion rate. , to help relieve the pressure on the performance of real estate companies and quickly withdraw funds." Chen Xiao, a senior analyst at Zhuge Housing Data Research Center, pointed out.

　　Judging from the transcripts handed over by other cities, in the 15-day Shandong Dezhou Real Estate Fair, 26 exhibitors and 36 properties for sale sold a total of 326 houses, with a total transaction area of ​​42,000 square meters and a total transaction value of 390 million yuan; During the 13-day Jilin Changchun Housing Fair, a total of 5,801 houses were sold, with a turnover of 6.249 billion yuan; the Jilin Gongzhuling Housing Fair sold a total of 434 commercial houses, covering 45,800 square meters, with a turnover of 250 million yuan.

　　Of course, the housing fair is just an opportunity. Whether or not you can pick a good house that suits your heart still requires consumers to keep their eyes open.

　　"I saw that the advertised unit price was 16,000 yuan, but when I actually saw the house, I found that the low price was all corners, or the house number and floor were not very good. In the end, we chose a better floor. The unit price is 22,000 yuan." A Zhejiang consumer told reporters that although the final price was not as favorable as the promotion, but he was very happy to have won a washing machine in a lottery at the housing fair.

　　"Concentratingly releasing the benefits through the housing fair will objectively help boost the transaction market." Chen Sheng also said, but whether it can promote market sales in the actual process ultimately depends on the product and the local market supply and demand relationship. .

(Finish)

　　search

copy