What kind of chemical reaction will occur when the centuries-old ancient skills collide with the new thinking of the Internet?

　　He Chunmei used her words and deeds to make a good interpretation: introducing a new e-commerce platform Pinduoduo to help the ancient handmade brown sugar in her hometown directly connect with hundreds of millions of consumers, and through live broadcast of the origin, buy together, etc., only a week Just sold 30 tons of ancient handmade brown sugar.

The old brown sugar workshop, which was on the verge of trouble, was reborn, and its products were sold at home and abroad.

　　As a new e-commerce platform with "mud on the legs", Pinduoduo helps small farmers integrate into the big market through "purchase + direct delivery" on the basis of "zero commission" for agricultural products, helps new farmers to develop their hometown careers, and drives villagers get rich.

　　"New e-commerce has revitalized the old workshops." He Chunmei introduced that the hot sales of ancient brown sugar products have driven the entire local brown sugar industry chain: the purchase price of sugar cane grown by farmers has risen, the business of transport drivers has continued, the old workshops are running at full capacity, and the ancient The return of French sugar technicians... Not only has the century-old skills been inherited and carried forward, but the life of the people in the hometown has become more and more "sweet".

▲He Chunmei (first from the right) went to the field to buy sugar cane.

New e-commerce platforms such as Pinduoduo have greatly increased the sales of ancient brown sugar, which has also driven up the purchase price of sugarcane grown by local farmers.

Ancient handmade brown sugar skills are facing "broken"

　　He Chunmei's hometown is Shimao Town, Jiangjin District, Chongqing.

This is a small town in the southwest of Chongqing, crawling on the edge of the Yangtze River and bordering the Hejiang River in Sichuan. It is a traditional agricultural town.

　　On July 1, in He Chunmei's office, she took out a teacup, put in a boxy brown sugar, and poured in boiling water. The brown sugar soon dispersed, and some small bubbles appeared on the water.

"Authentic brown sugar has bubbles," she explained.

Take a sip, and it is full of sugar cane fragrance.

　　With the improvement of modern people's living standards, more and more people love products with ancient techniques, such as brown sugar.

He Chunmei said that ancient brown sugar retains a variety of nutritional costs such as cane fructose, reducing sugar, glucose, molasses, vitamins and mineral trace elements, and completely retains the ancient brown sugar manufacturing process. Thick national memory and culture.

▲The masters refined brown sugar in the ancient way.

　　It is reported that the Shijiao brown sugar manufacturing industry has a history of more than 100 years. As early as the end of the Qing Dynasty, there was a brown sugar brewing workshop.

In its glory days, there were more than 50 brown sugar workshops in Shijiao Town. The important raw material for brown sugar, sugarcane, had a planting area of ​​more than 10,000 mu. It also led the surrounding towns such as Baisha and Yongxing to develop tens of thousands of mu of sugarcane planting bases.

　　However, after 2000, the brown sugar of Shimao gradually declined, and a large number of sugar masters left Yunnan and Guizhou. There are only 4 brown sugar workshops left in the town.

At the lowest point, the local purchase price of sugarcane was only 280 yuan per ton. The farmers lost their enthusiasm for planting sugarcane, and the sugarcane planting area in the town has shrunk to 4,000 mu.

The ancient handmade brown sugar technique, which has been inherited for hundreds of years, is facing the crisis of breaking.

　　"Now there are fewer and fewer brown sugars made by hand from pure sugarcane made by ancient methods." He Chunmei said that the ancient method of brown sugar in her hometown has pure technology and good quality, but it is not known to outsiders, let alone sold.

In her opinion, to get through the crux, we must use modern communication methods to open up popularity, use e-commerce platforms to open up sales, and help ancient brown sugar connect directly to consumers across the country and even the world.

Open live streaming and direct e-commerce to consumers, doubling the income of farmers

　　He Chunmei learned that the traditional cooking process of brown sugar mainly includes juicing, filtering impurities, rushing water, boiling out sugar, "turning sand" with a cold shovel, molding, drying and other processes.

Among them, the cold shovel "turning sand" process is particularly important. It is necessary to put the viscous syrup into a large shovel pot, and stir it at least 200 times in the pot with an 8-pound copper spoon at a uniform speed and strength.

Through this process, the syrup is fully contacted with the air, so that countless small pores are formed inside the brown sugar, and the brown sugar made from this will be thin and soft, and it will melt in the mouth.

　　But most people do not understand these processes.

Therefore, in 2020, He Chunmei led the Jugong Poverty Alleviation live broadcast e-commerce team founded by him to enter the sugar factory to live broadcast the cooking and cutting process of ancient handmade brown sugar, and bring goods while broadcasting.

　　He Chunmei did not expect that this test of water would pave a new path for the inheritance and development of centuries-old skills.

　　After the live broadcast, the sugar factory sold out 30 tons of brown sugar, and sold a total of 100 tons in a single season, directly selling the sugar factory inventory short.

In 2021, with the previous experience, the sugar factory has sufficient stocks, and after several live broadcasts, 200 tons were sold in one fell swoop.

Once "raised in the boudoir", the brown sugar of the toad has been sold all over the country, and even exported to overseas markets by other merchants.

　　Pinduoduo is where He Chunmei sells brown sugar.

Today, her brown sugar has sold nearly 70,000 orders on Pinduoduo, ranking second on the platform's "Brown Sugar List".

Customer reviews have reached 16,000, and the repurchase rate is extremely high.

　　Driven by the boom in the purchase and sale of brown sugar, the purchase price of local green-skin sugarcane has increased from 280 yuan per ton two years ago to about 700 yuan per ton, and the income of planting farmers has directly doubled.

In 2021, the planting area of ​​green sugarcane in Shimao Town will exceed 5,000 mu, achieving a restorative growth for the first time.

　　"The experience of the past two years has proved that the ancient brown sugar industry of Shitou is worthy of our inheritance and promotion." He Chunmei believes that the century-old skills and the wings of the Internet in the new era have allowed the ancient brown sugar cooking process to be inherited and carried forward, and the cultivation of sugarcane has also improved. Good economic benefits, thus forming a rich industry.

Drive more new farmers to return and help rural revitalization

　　In 2020, He Chunmei established the Juxiang Rural E-commerce Center, and sold the agricultural products in his hometown to all parts of the country through the e-commerce platform.

　　On the Pinduoduo platform, her shop is named "Ju Village Local Specialty Shop", and has accumulated more than 100,000 orders. Olives, brown sugar, peppercorns, and longan from the fields in her hometown are all the main products, and have received rave reviews.

Under Pinduoduo’s “zero commission” for agricultural products and the strategy of re-investing in agriculture, returning new farmers like He Chunmei can connect hundreds of millions of users across the country through e-commerce platforms and place orders in the fields of their hometowns.

　　"The sales in 2015 were 2.97 million yuan. The second year was 3.8 million yuan, and the fourth year was 5.3 million yuan. Until 2021, the sales reached 13.6 million yuan." He Chunmei said that this year she set herself a task of 30 million yuan.

　　Under her promotion, the e-commerce center has actively recruited the surrounding people for employment. There are more than 30 people directly employed in the e-commerce center, and half of them are young people who have returned from the city.

With the expansion of the sales scale of the e-commerce center, He Chunmei has contributed to the employment of more than 500 villagers nearby, and increased the income of more than 4,000 farmers by more than 10 million yuan.

　　In Shijiao Town, more and more college students who study or work in other places are returning to their hometowns and becoming new farmers.

According to incomplete statistics, driven and supported by He Chunmei, there are more than 300 people engaged in e-commerce of agricultural products in Shijiao Town.

At present, her rural e-commerce center in Juxiang is also undergoing transformation, adding e-commerce operations, training and incubation functions for live broadcast and delivery of goods, allowing more aspiring young people to return to rural areas, building rural and prosperous rural areas, and helping rural revitalization.

　　He Chunmei is a microcosm of contemporary new farmers.

According to the "2021 New and New Farmers Growth Report" released by Pinduoduo, the number of "new and new farmers" on the platform has grown rapidly in the past two years.

Many of them graduated from colleges and undergraduates, and even have a background of studying abroad. At the same time, in their hometown, they also have the identity of "second generation of farmers", "second generation of fruit" and "second generation of approval".

He Chunmei's "sweet" career has once again proved that there is a lot of potential in the countryside.