The distance between ordinary people and the Consumer Expo is not a ticket, but a live broadcast.

　　On July 26, the day after the opening of the 2nd China International Consumer Goods Expo, a special live broadcast of Pinduoduo’s 10-billion-subsidized Consumer Exposition—Qiongjin Good Goods for the “Bo” was held in Haikou Riyue Square.

In the meantime, CCTV host Ren Luyu partnered with Long Yang's "Little Dragons" group as the anchor of delivery, while inviting the vast number of netizens in front of the screen to bring "256G stomach", while enthusiastically recommending Wenchang coconut, coconut chicken, coconut jelly, jackfruit, mango Dry and other Qiongdao characteristic agricultural and sideline products and other imported top goods.

▲On the evening of July 26, Pinduoduo and CCTV News started a special live broadcast of the Consumer Expo. CCTV hosts Ren Luyu, Long Yang, and the Expo mascots Planting Ape, Diving Ape, and Astronaut Ape (from left to right) recommended to the majority of netizens good stuff.

　　It is reported that in order to better play the role of the Consumer Expo platform and expand the import of high-quality consumer goods, the Ministry of Commerce previously stated that efforts should be made in three aspects, including the flexible use of innovative forms such as live streaming, and the advantages of online and offline linkages. Large-scale e-commerce platforms will showcase this new format during the Consumer Expo, allowing it to enter the homes of ordinary people.

　　"In response to the government's initiative, we have cooperated with CCTV News for two consecutive years to hold a special live broadcast to bring goods to help promote the consumer expo's driving effect on global sustainable consumption," said the person in charge of Pinduoduo's tens of billions of subsidies, "in order to promote consumption upgrades With the return of consumption, on the one hand, we focus on top-notch products from brands such as digital electronics, big-name cosmetics, daily necessities, etc., to help good products enter ordinary people at good prices. On the other hand, we have carefully selected a batch of Hainan characteristic agricultural and sideline products , so that high-quality agricultural products can also participate in the spillover effect of national exhibitions like industrial craftsmen. In addition, we will continue to learn from the excellent overseas agricultural products brands participating in the exhibition to help domestic agricultural product brands upgrade their files.”

The "Little Dragon Man" group recites poetry and brings goods

　　In order to allow more people to participate in the "largest consumer boutique exhibition in the Asia-Pacific region" without leaving home, the special live broadcast created by Pinduoduo's tens of billions of subsidies screened more than 100 products, covering fresh food, digital appliances , sports outdoor, beauty clothing and other categories.

　　Different from last year, in addition to the "Little Dragon Man Group", this year's anchors also have three expo mascots: Planting Ape, Diving Ape and Astronaut Ape.

They represent the three major industries of Nanfan seed industry, deep-sea technology and aerospace technology "land, sea and air" respectively, implying that these industries have a natural long-arm advantage in Hainan, and also symbolize the open arms of Hainan Free Trade Port and Consumer Expo, inviting all walks of life at home and abroad Share development opportunities.

　　At the opening stage of the live broadcast, Hainan's geographical indication agricultural products such as Wenchang coconut, Wenchang chicken, yellow lantern pepper, and Xinglong coffee were the first to appear, arousing people's memories of Hainan, and accurately "grabbing" the appetite of netizens.

　　"Chinese coconuts look at Hainan, Hainan coconuts are half of the eastern suburbs." "In Dongjiao Town, 15,000 people have found jobs because of coconuts." "July, August and September are the best seasons for coconuts, which can be called 'drinking coconuts'. Just at that time, say Oye after drinking." The "Little Dragon People" group sang together, and Wenchang Ye in the small red box was enthusiastically ordered by netizens across the country.

　　From food, beauty makeup to other life beauty items, the products in this live broadcast room have been "replenished" on the basis of low prices on the entire network, and the prices of many big-name products are more cost-effective than duty-free shops.

Among them, the famous products such as the sea blue mystery essence water, SK-II fairy water, ex-boyfriend mask, Shiseido red kidney essence, and Clarins double extract essence returned to the market due to the hot sales, and were recommended by the anchor for the second time.

　　Interestingly, when the host Long Yang introduced the products, he often recited poems about Hainan. For a while, "You look at the road near the stone, and you can make up the sky." .

Netizens sighed as if they had watched a poetry conference with Hainan as the theme and wanted to "combine" the good things here.

　　Since the Consumer Expo was held, the spillover effect has been significant, driving the demand of the national consumer market and boosting confidence in economic development.

Data show that in 2021, my country's total imports of consumer goods will reach 1.73 trillion yuan, a year-on-year increase of 9.9%, accounting for about 10% of the total imports of goods trade, and the people's demand for high-quality imported consumer goods is strong.

　　"In recent years, tens of billions of subsidies have gradually become a new driving force for consumption. We will continue to promote the accurate matching of large-scale online supply and demand through technological innovation, and introduce international consumer products and 'supplement' prices to better meet the people's good life. needs.” said the person in charge of Pinduoduo’s tens of billions of subsidies.

Domestic agricultural products are on par with the world

　　With the theme of "Sharing Open Opportunities and Creating a Better Life Together", this year's Consumer Expo highlights the consumption of "new products" and "boutique products", with more than 2,800 participating brands, of which more than 200 brands will release more than 600 new products.

　　Not only are there many famous industrial products, but also global agricultural products are brought together at the exhibition, such as Australian Eureka beef with an exclusive "ID card" attached to the left ear of each cow, Meat Zero, a plant-based meat brand from Thailand, bird's nest and coffee from Malaysia, and New Zealand. honey with dairy products, French wine.

There are also domestic high-quality agricultural products in the same field.

　　"I didn't expect our coconut greens to be on the CCTV News's live broadcast room of the Consumer Expo!" In late July, Zhang Shibang, a new farmer in Wenchang, Hainan, was very excited when he received the invitation to the special live broadcast of the Consumer Expo with Pinduoduo's tens of billions of subsidies. Accident.

　　As a native of Hainan, the coconut greens sold by Zhang Shibang are mainly produced in the eastern suburbs of Wenchang City.

In the past, the Internet was underdeveloped, and Wenchang Coconut mostly relied on offline acquisition points for distribution to reach consumers.

At that time, due to the narrow sales scope and few purchase points, many coconuts naturally matured, fell off and rotted on the trees and no one cared.

Today, with the help of the channel of "combined purchase + direct delivery from the origin", Wenchang coconuts are sold all over the country and are very popular. There are more and more farmers who are responsible for picking coconuts, and they have even become a profession.

▲Coconut is an enriching industry in Wenchang, Hainan.

In this town with a total population of less than 70,000, 15,000 people are engaged in coconut-related jobs.

　　Zhang Shibang only started selling Wenchang Coconuts on Pinduoduo last year.

Because the coconut milk is sweet but not greasy, the hundreds of coconut trees his family planted will soon run out of sales, and he had to buy more Wenchang coconuts.

At present, he sells an average of 60,000 green coconuts per month, creating dozens of jobs for the local area.

　　"The coconut tree is a provincial tree in Hainan. It is tall, beautiful and has strong wind resistance. It does not need manual care, but it is full of fruits. We learn the spirit of the coconut tree, and we also hope that through large-scale exhibitions such as the Consumer Fair, as well as the online direct hair from the origin. Through the channel, let more people know and drink the authentic Hainan flavor that is picked on the same day and shipped on the same day." Zhang Shibang said.

　　In view of the fact that the Consumer Expo adheres to the "boutique line", compared with the world famous products in the exhibition, the domestic characteristic agricultural products are often not inferior in quality, but the phenomenon of "distinctness without brand" is more common.

The person in charge of Pinduoduo’s tens of billions of subsidies said, “We need to learn from the advanced experience of foreign agricultural product brands, make full use of the spillover effect of national exhibitions, and help high-quality agricultural products improve market competitiveness through tens of billions of subsidies, and promote the acceleration of major agricultural production areas. Build an agricultural brand and let more high-quality Chinese agricultural products go to the world."