(Focus on Consumer Expo) An exclusive interview with Dell's senior vice president: Chinese consumer demand is very advanced
China News Agency, Haikou, July 27 (Reporter Wang Enbo) "Chinese consumers have unique needs and are very advanced!" Wang Lijun, senior vice president of Dell Technologies Group, issued this to reporters from China News Agency during the second China International Consumer Goods Expo. sigh.
From "usable and sufficient" to "applicable and easy to use" to "fashionable and advanced", Chinese people's consumption concept has been continuously upgraded in recent years.
Consumer electronics such as personal computers are a typical example. They are both technological and fashionable, and new products and styles emerge in an endless stream, which are very popular among young consumers.
Having entered the Chinese market for more than 20 years, Dell feels this deeply.
In Wang Lijun's view, this is due to the fact that China's economy has developed to a high level, and consumers have strong demand for consumption upgrades. Everyone is not only satisfied with living well and doing well, but also on how to work better, learn better, Play better, make more and higher demands.
Even under the epidemic, this escalating trend has not stopped.
A report from a market agency shows that in 2021, China's personal computer market shipments will reach 57 million units, a record high.
During this year's "618" shopping season, the sales of personal computers on major e-commerce platforms also performed well.
"The development of new lifestyles and new business formats has brought huge opportunities for the consumer electronics industry." Wang Lijun believes that the epidemic has greatly changed the way people work and live, and the demand for online office, online education, and online entertainment has been accelerated. Products are the key to connecting everything remotely.
He also noticed that since last year, the National Development and Reform Commission, the Ministry of Commerce, the Ministry of Industry and Information Technology and other departments have made active deployments to accelerate the integration of online and offline consumption, encourage the development of new formats, new models and new scenarios, actively cultivate new growth points for new consumption, and continue to tap consumption. potential.
These policies have been introduced one after another, which has accelerated the development of new consumption from the institutional level.
It is worth mentioning that the unique and advanced needs of Chinese consumers have even become the "wind vane" of the global consumer market.
"Many of our products are developed and produced in China's R&D center to serve global users." Wang Lijun said that China's personal computer consumer market is growing rapidly. Today, many of Dell's products are first developed for the Chinese market and then promoted to the world, such as its game brand. That's what the "cassette" is.
In order to meet the needs of Chinese consumers, Dell also brought many new products and services for the first time at this Consumer Expo.
On its booth, there are multiple interactive experience areas according to the different needs of users, including game area, creative area, study and work area, and a sci-fi "e-sports space capsule".
Dell's full range of personal computer family members will also hold a strategy and new product recommendation session at the show.
"From creation to games, work and study to entertainment, everyone can experience our cutting-edge technology and services and find their own needs." Wang Lijun said.
As the scale continues to expand and the demand continues to upgrade, for global companies such as Dell, such a Chinese consumer market still has unlimited potential to be tapped.
Wang Lijun emphasized that China is still Dell's second largest market, "our strategy of 'in China, for China' remains unchanged."
He said that as the second largest economy in the world, China has huge market size and development opportunities.
In particular, the digital economy construction, technological innovation, green and low-carbon development that the Chinese government has been promoting in recent years are highly compatible with Dell's development direction.
"It is foreseeable that China's digital ecological industry and digital economy will continue to develop rapidly, bringing new development opportunities for Dell." (End)
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