According to the China Automobile Association, the production and sales of automobiles in the first half of the year were 12.117 million and 12.057 million, down 3.7% and 6.6% year-on-year, respectively.

In the first half of the year, automobile production and sales generally showed a "U-shaped" trend.

Since the beginning of this year, the auto market has been called "great joy and great sorrow".

In June, under favorable policies such as halving the car purchase tax, the auto market is full of firepower, but it is hard to resist the pain from March to May.

The mixed car market, hand in the "mid-term answer sheet".

　　Auto market "off-season is not short"

　　Sweeping the "Dark Hour" Haze

　　Recently, the production and sales data of the automobile market in the first half of the year were released. Although there was a decline compared with the same period last year, the "winter is over" has ushered in the dawn of the automobile market.

In June, the sales of major auto companies hit a new high, and under the strong return, the auto market's "half-year test" liked to mention a "stimulant".

According to the China Association of Automobile Manufacturers, the production and sales of automobiles in the first half of the year were 12.117 million and 12.057 million, down 3.7% and 6.6% year-on-year, respectively.

In the first half of the year, automobile production and sales generally showed a "U-shaped" trend.

　　From March to April, the haze that once plagued the auto market was dispelled.

At the beginning of the first quarter of this year, the company had a good start with steady growth in production and sales.

However, at the end of the first quarter, the auto market entered a "dark moment" due to adverse factors such as multiple recurrences of the epidemic and blocked supply chains. In mid-to-late March, sales were forced to decline rapidly. From March to May, the auto market lost about 100 percent of sales. 10,000 vehicles.

In June, as the epidemic situation continued to improve, with the support of favorable policies such as the halving of car purchase tax and local car purchase subsidies, car companies began to chase the market share lost from March to May, and production and sales increased significantly.

In June, the production and sales of automobiles reached 2.499 million and 2.502 million respectively, a month-on-month increase of 29.7% and 34.4%, and a year-on-year increase of 28.2% and 23.8%.

According to data from the Passenger Car Association, in June, the retail sales of the passenger car market reached 1.943 million units, a year-on-year increase of 22.6% and a month-on-month increase of 43.5%.

　　In June, not only did a batch of car purchase demands suppressed by the epidemic from March to May be released, but at the same time, the policy entry into the market also set off a wave of "car buying fever". Not only did car companies start to speed up their run, but also dealers were full of tricks, in order to "get stuck." "Consumers, began to gradually increase marketing efforts.

Douyin live broadcast, 618 fancy promotions, door-to-door test drives, etc. have all been launched. Under the dual effect of policies and promotions, the dealers' passenger flow and transaction situation have improved significantly, and the inventory level has dropped significantly and entered a reasonable range.

According to a survey by the China Automobile Dealers Association, 33.8% of dealers have increased discounts on new cars, 32.4% of dealers' passenger traffic has increased year-on-year, and 58.4% of dealers' new car sales in June have increased significantly compared to May.

June is the key point of the semi-annual task assessment. Car companies and dealers make concerted efforts, and production and sales generally go up and down. The auto market in June is "not short in the off-season".

　　car market test

　　Self-owned brand "curve overtaking"

　　In June, the sales of major car companies soared, and the sales of self-owned brands soared, "it can't stop at all".

According to the China Passenger Transport Association, in June, the retail sales of self-owned brands reached 810,000 units, a year-on-year increase of 35.0% and a month-on-month increase of 31.0%.

Among them, the domestic retail share of self-owned brands was 42.5%, an increase of 3.8 percentage points year-on-year; the cumulative share from January to June was 43.1%, an increase of 4.6 percentage points compared to the same period last year.

In addition, the wholesale market share of independent brands in June was 45.2%, an increase of 1.5 percentage points compared with the same period last year; the cumulative share of independent brands from January to June was 48.0%, an increase of 6.1 percentage points compared to the same period in 2021.

　　In June, the sales of independent brands all rose to varying degrees, "refreshing" the market pattern.

According to the list of manufacturers' retail sales in June released by the China Passenger Car Association, the top ten car companies are FAW-Volkswagen, BYD Automobile, SAIC Volkswagen, Changan Automobile, Geely Automobile, FAW Toyota, Dongfeng Nissan, GAC Toyota, SAIC GM, Tesla China.

Among them, the top three autonomous vehicles are BYD Automobile, Changan Automobile and Geely Automobile.

Specifically, the self-owned brands performed well in June.

BYD, the reigning king of its own brands, sold 134,036 vehicles, a year-on-year increase of 162.7%.

Changan Automobile, which ranked fourth in the list, sold 207,430 vehicles, a year-on-year increase of 19.87%.

Geely Automobile followed closely with sales of 126,595 units in June, a year-on-year increase of 26%.

In June, the sales volume of the "three strong" self-owned brands exceeded 100,000, and the results were outstanding.

With the further increase in the promotion of the auto market, mainstream auto companies have added various preferential activities to make up for the loss of sales caused by the epidemic in the early stage and impact the semi-annual target.

　　Judging from the overall sales in the first half of the year, among the top ten car companies competing for hegemony, many independent brands were shortlisted, and the first echelon of independent "top four" was born.

According to the list of manufacturers' retail sales from January to June, the top four self-owned brands are: BYD Auto, Changan Automobile, Geely Automobile, and Great Wall Motors.

BYD Auto, which ranks first in autonomy, once won the sales championship in April after it announced that it would stop the production of fuel vehicles in March.

From January to June this year, the cumulative sales volume of BYD Auto was 638,454 units, a year-on-year increase of 168.0%.

Changan Automobile, the "top two independent", followed closely with sales of 558,655 units, a year-on-year decrease of 8.9%.

In the first half of the year, the cumulative sales volume of Geely Automobile was 526,214 units, a year-on-year decrease of 8.8%.

Great Wall Motors, ranked ninth in the overall list, sold 380,893 vehicles, a year-on-year decrease of 17.5%.

Although the sales of Geely Automobile and Great Wall Motors both declined to a certain extent in the first half of the year, the overall sales volume is still at the forefront of the industry.

It is worth mentioning that, in the first half of the year, in the TOP10 car companies, in addition to GAC Toyota, the five major joint venture brands such as FAW-Volkswagen, SAIC-GM, and Dongfeng Nissan all declined to varying degrees.

Compared with the decline of joint venture brands in the first half of the year, the growth rate of the development of independent brands has obviously accelerated.

With the continuous improvement of consumers' acceptance of self-owned brands, the "careful internal strength" of car companies has begun to accelerate, and self-owned brands may become more "smiling and proud" in the future.

　　New energy vehicles "hit a record high"

　　In the first half of the year, the new energy vehicle market "drives wildly".

According to the Transportation Administration of the Ministry of Public Security, in the first half of 2022, 2.209 million new energy vehicles were newly registered, an increase of 1.106 million or 100.26% compared with the number of new registrations in the first half of 2021, a record high.

New registrations of new energy vehicles accounted for 19.90% of new registrations of vehicles.

With the gradual increase in the number of new registrations of new energy vehicles, electric vehicles are gradually becoming the "pillar" of the automobile market.

　　In the first half of the year, the new energy vehicle market became a "W-shaped" trend, and despite the setbacks in supply and demand, it still submitted a "satisfactory answer".

From January to June, domestic retail sales of new energy passenger vehicles reached 2.248 million, a year-on-year increase of 122.5%.

Among them, the production and sales of new energy vehicles reached 2.661 million and 2.6 million respectively, an increase of 1.2 times year-on-year, and the market share reached 21.6%.

Among them, new energy passenger vehicles accounted for 24.0% of the total sales of passenger vehicles, and new energy vehicles accounted for 39.8% of Chinese brand passenger vehicles.

　　According to the sales volume of new energy manufacturers from January to June released by the Passenger Federation, new energy vehicles are unstoppable in the first half of the year.

Among the top 10 new energy vehicle sales in the first half of the year, BYD Auto sold 633,777 units, a year-on-year increase of 317.6%; SAIC-GM-Wuling sold 208,043 units, an increase of 18.0% year-on-year; Tesla sold 197,575 units in China, an increase of 50.8% year-on-year; Chery Automobile sold 108,363 units vehicles, an increase of 222.7% year-on-year; GAC Aian sold 102,852 vehicles, an increase of 120.2% year-on-year; Geely Automobile sold 102,118 vehicles, an increase of 364.7% year-on-year; Xiaopeng Motors sold 68,983 vehicles, an increase of 124.4% year-on-year; 125.9%; Nezha sold 63,107 vehicles, a year-on-year increase of 199.0%; Great Wall Motors sold 61,668 vehicles, a year-on-year increase of 17.4%.

In the first half of the year, 7 of the top ten new energy car companies in sales achieved a growth rate of more than 100%. Among them, BYD and Geely Automobile even achieved a growth rate of more than 3 times, and the leading new energy vehicle companies began to form.

As the supply chain resources of major auto companies are prioritized to focus on new energy vehicles, the new energy vehicle market may continue to be hot in the future.

Judging from the current development trend, the overall production and sales completion exceeded expectations.

　　Not only did the new energy vehicle market perform well in the first half of the year, but in June, the new energy vehicle market also "won."

In June, retail sales of new energy passenger vehicles reached 532,000 units, a year-on-year increase of 130.8% and a month-on-month increase of 47.6%.

BYD Automobile, Changan Automobile, Geely Automobile, Chery Automobile and other traditional car brand new energy vehicles have greatly increased their market shares and performed well.

According to the China Automobile Association, the production and sales of new energy vehicles in June were 590,000 and 596,000 respectively, an increase of 1.3 times year-on-year.

The market share reached 23.8%, continuing to maintain a high-speed growth trend.

　　Previously, Guo Shougang, deputy director of the First Division of Equipment Industry of the Ministry of Industry and Information Technology, pointed out that rural areas have natural advantages to use new energy vehicles. Expanding the promotion and application of new energy vehicles in rural areas can improve the safety level of rural transportation and drive road traffic. However, due to factors such as the unsound consumption environment and the imperfect sales network, the huge consumption potential in rural areas has not been effectively released.

Supporting the purchase and use of new energy vehicles is an effective way to stabilize and expand vehicle consumption and ensure the smooth operation of the industry.

In the next step, the Ministry of Industry and Information Technology will work with relevant departments to further expand the scale of new energy vehicle promotion from two aspects.

　　Luxury car market "in crisis"

　　Compared with the full-fledged firepower of self-owned brands and new energy vehicles in the first half of the year, the performance of the luxury car market is not satisfactory.

According to the China Automobile Association, in the first half of the year, the sales volume of domestically produced high-end brand passenger cars was 1.708 million units, a year-on-year decrease of 1.2%.

Due to the impact of the epidemic, the pace of consumers' increase and replacement has slowed down, and the terminal market in Shanghai and surrounding areas is not active, and high-end brand passenger vehicles have a greater impact in the first half of the year.

BBA, represented by Audi, BMW, and Mercedes-Benz, all experienced a decline in sales to varying degrees.

　　In the first half of the year, BMW delivered a total of 378,700 vehicles in the Chinese market. The sales volume in the same period last year was 467,100 vehicles, a year-on-year decrease of 18.9%, ranking first; Mercedes-Benz delivered over 355,800 vehicles in the first half of the year, and the sales volume in the same period last year was 441,500 vehicles, a year-on-year decline. 19.5%, temporarily ranking the runner-up; FAW-Audi's cumulative sales volume is about 317,000 units, compared with 418,200 units in the same period last year, down 24.2% year-on-year, ranking third.

　　According to the sales rankings of high-end sedans from January to June released by the China Passenger Transport Association, specifically, the sales volume of the BMW 5 Series from January to June was 90,488, down 0.5% year-on-year, the smallest decline in the BBA, and ranked first in the sales of high-end sedans.

The BMW 3 Series is "different from the same brand".

The sales volume from January to June was 82,143 units, down 20.0% year-on-year, ranking second in sales of high-end cars.

Audi A4 sales in the first half of the year were 73,603 units, down 7.0% year-on-year, making it the third runner-up.

It is worth mentioning that the A6 market performance dropped sharply, with sales of 56,995 units, down 41.1% year-on-year, ranking last in BBA sales.

The fourth and fifth places on the list are the Mercedes-Benz E-Class and C-Class, with sales of 71,490 and 67,226 units in the first half of the year, down 8.5% and 21.3% year-on-year, respectively.

From this point of view, although sales of the BMW 5 Series have declined, relatively speaking, the market fluctuations are not obvious.

　　In June alone, the market performance was very different.

According to the China Automobile Association, the sales volume of domestically produced high-end brand passenger cars reached 395,000 units in June, a year-on-year increase of 41.9%. The market performed well.

Judging from the data released by the Passenger Federation, the sales volume of Audi A4 in June was 19,300 units, a year-on-year increase of 109.8%, reaching the top spot.

The Audi A6 market performance is very different.

Audi A6 sales were 12,271 units, down 31.4% year-on-year, and only ranked fifth.

Mercedes-Benz and Audi are very different.

In June, the sales volume of Mercedes-Benz C-Class was 18,769, a year-on-year increase of 52.8%, and the sales volume of Mercedes-Benz E-Class was 12,259, a year-on-year increase of 32.8%. The vitality has recovered, ranking second and sixth on the list respectively.

Sales of the BMW 3 Series in June were 18,376, down 3.2% year-on-year.

The sales volume of the 5 Series was 17,111, an increase of 20.0%.

Market performance rose and fell, the difference is obvious.

In June, only the BMW 3 Series and Audi A6 showed a negative year-on-year growth in the market. Therefore, as the epidemic situation continues to improve and the supply chain is not smooth, the lack of sales in the first half of the year due to multiple unfavorable factors is gradually recovering.

　　Mid-term exam "passing papers"

　　Since the beginning of this year, the auto market has experienced "high opening", "waist break", "matching" and "new high". The auto market in the first half of the year was as thrilling as a roller coaster.

Previously, the production and sales volume of the auto market fell sharply from March to April, which brought many uncertainties to the auto market in the first half of the year.

However, the passenger car market rebounded in May. With the joint efforts in May and June, the car market grew beyond expectations in June, creating the highest value in the history of retail sales growth since the same period in the past six years. Provide important guarantees, and the overall performance "recovers" against the trend.

　　Judging from the overall situation in the first half of the year, the auto market "barely passed."

According to the Passenger Federation, the cumulative retail sales from January to June was 9.261 million units, a year-on-year decrease of 7.2% and a year-on-year decrease of 715,000 units, of which the year-on-year decrease of 1.031 million units from March to May had a greater impact.

At present, the resumption of work and production is in place quickly. In July, the production capacity of passenger vehicles is very strong. It is expected that the production and sales will increase by about 20% year-on-year, which can achieve a good situation in which the off-season is not short.

From the perspective of supply, the supply will basically return to normal in July, and the national automobile production capacity is expected to be fully released.

　　After the auto market entered the "cold winter period" from March to April, the production and sales were slightly bleak. The quick fill-up from May to June filled the gap in the "mid-term exam" of the auto market.

The China Automobile Association stated that the passenger car market in June generally showed the characteristics of "off-season not weak", and the production and sales that were delayed due to the impact of the epidemic in April and May were made up in June.

Judging from the production and sales of passenger vehicles in June, the implementation effect of the policy of halving the purchase tax and the local policies to promote automobile consumption is obvious.

According to the data released by the State Administration of Taxation, since the implementation of the policy of halving the purchase and purchase tax of passenger vehicles for one month, the purchase tax has been reduced by 7.1 billion yuan nationwide, and the collection of vehicles has been reduced by 1.097 million vehicles. The overall effect has been very good.

In the first half of 2022, my country's auto industry is facing the triple pressure of supply shock, demand contraction and weakening expectations, and enterprises have encountered great difficulties in normal production and operation.

All aspects of the industry are working together and working hard to jointly push my country's auto industry out of the slump. At present, the production and sales of automobiles have fully returned to normal levels.

　　Uncertain second half

　　Last year's auto market was bumpy, and although it failed to achieve the expected goal, it was considered a "bumper harvest" against the trend.

However, the impact of uncertain factors is still ongoing, and whether the second half of the year will end with a "smile" or tighten the sales target is still full of uncertainty.

　　Can the auto market reverse the loss-making vacancy in the second half of the year and hit the year-end goal?

The Passenger Association predicted in May that the retail sales of the Passenger Association in 2022 will be 19 million, a year-on-year decrease of 6%. With the introduction of many new policies such as purchase tax concessions, with 7 months of consumption promotion efforts, it will promote the whole year. Domestic retail sales reached 21 million units.

In addition, under the favorable promotion of the policy of halving the purchase tax of 2.0 liters and below, it is expected that more than 10 million passenger cars will be able to enjoy the preferential policy, and the increase is expected to reach about 2 million under the guidance of the policy.

The statement of the Federation of Trade Unions seems to be being confirmed by the market.

　　According to the China Automobile Association, at present, judging from some companies it has learned, people generally have positive expectations for the demand for passenger vehicles, but considering that commercial vehicles are affected by multiple factors, the continuous downward trend has not improved significantly, and the uncertain factors affecting demand are still. more.

Based on the comprehensive judgment of the automobile market for the whole year, it is expected that my country's automobile sales are expected to reach 27 million in 2022, a year-on-year increase of about 3%, of which passenger car sales are expected to reach 23 million, a year-on-year increase of about 7%, and new energy vehicle sales are expected to reach 5.5 million vehicles, an increase of more than 56% year-on-year.

　　Su Hui, honorary chairman of the Tangible Market Branch of China Automobile Dealers Association, said that in terms of sales volume, the production and sales volume dropped sharply at the end of the first quarter and the beginning of the second quarter. During the period from May to June, the increase in sales volume was affected by the continued improvement of the epidemic situation and the decline in sales volume. The natural growth brought about by the combined influence of multiple factors such as the semi-leverage acquisition and purchase tax policy and the entry of various promotional fee measures into the market.

On the other hand, due to the sales recovery brought about by the lack of consumption in March and April, the sales surged during the closing battle of the first half of the year.

However, mid-to-late July and even August are a period of frequent occurrence of natural disasters, which may hinder consumer travel and affect terminal car consumption.

From the perspective of the international situation, due to the current complex international situation, the pressure on the global supply chain is still high, and it cannot return to normal in the short term.

From the perspective of consumption, many consumers are affected by income, employment, etc., the consumption concept has changed, and the terminal consumption power is slightly weak.

Affected by favorable policies such as halving the car purchase tax, consumers may choose to buy a car before the policy adjustment before the end of the year.

However, in the past two years, in the auto market in Beijing, Guangzhou, Shanghai and other places, there has not been the phenomenon of "golden nine and silver ten" in the peak consumption season of previous years, indicating that consumers' purchasing power has declined.

Judging from the current situation, it is still difficult to say whether the "Golden Nine Silver Ten" can be reproduced this year.

On the whole, under the influence of multiple favorable factors, the explosive growth of the auto market in June was created.

Judging from the current development momentum of new energy vehicles, the overall sales of new energy vehicles this year can basically surpass that of 2021.

Affected by uncertain factors such as the epidemic and the international situation, the traditional fuel vehicle market still has many challenges.

However, from the overall perspective of the first half of the year, uncertain factors and situations are still possible. The rapid growth in June cannot be used as an accurate basis for judging that the overall auto market situation in the third quarter and even the second half of the year will continue to improve. Car companies still need to be cautious. , not blindly optimistic.

　　This edition / Zhou Jing