In Jiangmen City, Guangdong, there is a good place to check in the Chinese herbal medicine national tide health preservation culture - the Infinitus Science Education Base located in Qibao Town, Xinhui District.
This is one of the 11 national-level Chinese medicine culture publicity and education bases in Guangdong Province. People can participate in the interactive experience of Guochao culture in the health culture experience center, visit the intelligent manufacturing workshop of oral liquid, the polysaccharide extraction workshop, and visit the Chinese herbal medicine garden. "Get to know" more than 500 kinds of characteristic plants in the southern region, and you can also participate in many interesting activities such as health food DIY, health exercise, ancient rubbing, lipstick DIY, hand-painted fan, sachet making, and Chinese herbal medicine farming experience.
There is a combination of traditional culture and modern technology in the base, showing the charm of traditional Chinese medicine culture in a novel and interesting way.
Figure: Infinitus Xinhui Production Base
When it is mentioned that Infinitus promotes China's excellent health preservation culture, many people think of its characteristic products, and this popular science education base reflects that Infinitus has a lot of exploration and practice.
Carry forward Chinese excellent health preservation culture and integrate into enterprise development
In the 1990s, Lee Kum Kee began to think about diversified development. Lee Wenda and his children were keenly aware that the Chinese herbal medicine health industry was promising.
Li Wenda, Li Huisen and their son Zhao Yunhong, the former president of the First Military Medical University, formed a high degree of consensus on the general direction of developing and utilizing traditional Chinese medicine culture.
Lee Kum Kee reached a cooperation with the former First Military Medical University and established Infinitus on December 8, 1992.
Since then, Infinitus has integrated the promotion of Chinese excellent health culture into all aspects of corporate development.
Starting from the first product, Jianjian Oral Liquid, Infinitus takes the essence of traditional Chinese medicine culture as the core, uses modern technology to continuously innovate, and deeply cultivates in the main track of health and wellness.
After 30 years of development, it currently covers three major fields of health, beauty and home life, with more than 200 products.
In order to ensure product quality, Infinitus implements the principle of "100-1=0", and integrates the quality concept into each link of planting, research and development, production and sales.
It is worth mentioning that Infinitus has established Chinese herbal medicine planting bases in various raw material producing areas of the country. Through modern, standardized and standardized Chinese herbal medicine planting and management, the whole process can be controlled and traced, and a unique Chinese herbal medicine planting management model has been formed.
Every year, Infinitus invests hundreds of millions of yuan in product research and development and technology improvement.
Especially in the field of traditional Chinese medicine research, Infinitus and the Chinese Medicine Resource Center of the Chinese Academy of Chinese Medical Sciences have established the "China Chinese Academy of Chinese Medicine Resource Center Infinitus Chinese Herbal Medicine Quality Research Joint Laboratory", and participated in the 13th Five-Year National Ministry of Science and Technology's key research and development plan "Research on the Modernization of Chinese Medicine". "Special, etc.
Infinitus cooperates with world-renowned universities, scientific research institutions and scientists to build a scientific research background, and is also committed to "going out" of Chinese excellent health preservation culture.
In the process of building the "Cambridge Infinitus Research Center" jointly by Infinitus and Cambridge University, there was a small episode: in the cooperation statement to be officially released, Cambridge, in view of the less understanding of traditional Chinese medicine in the Western world, requested one of them. The word "Chinese herbal medicine" cannot appear.
To this end, the representatives of Infinitus made a special trip to visit the then President of the University of Cambridge, Sir Le Sizhe, and expressed the hope of Infinitus to make efforts to let the world know and understand the original intention of Chinese herbal medicine.
In the end, Infinitus gained the understanding and support of the school, and the concept of "Chinese herbal medicine" was retained in the statement.
Incorporate traditional culture into the life of Generation Z
In recent years, Generation Z has become the new main force of consumption.
How to promote Chinese excellent health culture for this group?
From the following aspects, you may learn a thing or two about the exploration of Infinitus.
Since the beginning of this year, Infinitus has successively launched several new brands.
Among them, "Qing Yi Yang" focuses on the field of healthy snacks, conforms to the trend of young people's health care, and provides young consumers with healthy and delicious light food products; The concept of "seasonal law", its products focus on solving the pain points of people who have no time to prepare healthy meals due to busy work and stress.
It is not difficult to see that these new brands are very close to the lifestyle and consumption scenarios of young people.
Infinitus has also done two other things this year, both of which are "cross-border".
First, he opened a concept store for health drinks, linking "health" with drinks such as milk tea that young people love;
Chinese Civilization" jointly discovered the splendid ancient Chinese civilization and historical culture, and launched a variety show joint "Zengjian Oral Liquid", which combines the brand mission with the characteristics of variety shows and the strong cultural identity of the Z era.
Photo: Infinitus Tea Shop
In addition, in recent years, Infinitus has continued to improve the business model of online and offline integration, creating offline experience stores, and online upgrading and launching the "Funxianghui Mall" applet.
It cannot be ignored that online convenience and offline experience are important indicators that young people pay attention to and will affect their consumption.
With the development of the times, Infinitus uses different methods to promote the popularization of Chinese excellent health preservation culture.
Chinese health preservation culture is a huge treasure house, which embodies profound wisdom, and it is of great significance to promote its inheritance, innovation and development.
It is expected that Infinitus will do more to explore and spread the charm of China's excellent health preservation culture, and at the same time allow more people to enjoy a healthy life.
search
copy