• Amazon buys a medical services company for 3.9 billion

  • Companies Netflix loses subscribers for the second consecutive quarter

Amazon

announced this morning that it will increase its

Amazon Prime

service in

Spain

by 38.6%.

It will be from next September 15 when

annual subscriptions will go from the current 36 euros per year to 49.90 euros per year.

This measure taken from the

Jeff Bezos

company is due, as reported in a statement, to the "

increase in inflation

" in Spain.

Thus, these new rates will be applied progressively when subscribers to the

Amazon Prime

service must renew their

subscriptions

in the coming months .

Regarding the monthly rates, they will also be increased by 25%,

from 3.99 to 4.99 euros.

An increase that will also apply to all customers

of this modality after the return of the summer holidays.

"The reasons for this change are due to the general and material increase in spending levels due to the

increase in inflation

that affects the specific costs of the Prime service in Spain and

are due to external circumstances that do not depend on Amazon

", highlights the statement issued by the North American company.

This is the

second time that Amazon raises prices in Spain.

The last change took place in 2018 when the

Amazon Prime

service went from 18 to 36 euros.

Even so, the new rate of 49.9 euros per year maintains the current services, among which the following stand out:

  • Fast and free shipping of orders.

  • Amazon Music.

  • Amazon Prime Video.

  • Prime Reading.

  • Twitch, among others.

    • Netflix also prepares adjustments

    Netflix

    confirmed last week during the presentation of its results report that it has lost 970,000 subscribers in the second quarter, the largest loss of subscribers in the company's history.

    A large part of the

    loss of subscriptions

    is due both to the lifting of mobility restrictions due to Covid-19 and to the rise of new platforms such as

    Prime Video

    , with cheaper plans, or

    Disney+

    .

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    On the other hand, Netflix and

    Microsoft

    intend to develop a new subscription model with ads, which will offer the platform's content in 2023 for

    a lower price than

    the currently available plans.

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    Know more

    • Amazon Prime Video

    • Jeff Bezos

    • Netflix

    • Inflation