Advance subsidies and incentives for intermediaries, the local property market has made a surprising move

　　China News Service, July 27 (Zhongxin Finance reporter Zuo Yukun) The second half of the property market in 2022 will open, and housing support policies in various places will continue to advance, and many new tricks have appeared.

Data map: There are many high-rise buildings in the city.

Photo by China News Agency reporter Wang Dongming

Wuhan, Hubei

　　A few days ago, a "Plan for Monetizing Subsidies for Housing Distribution in Advance" issued by the Dongxihu District Finance Bureau of Wuhan City was circulated online.

　　The most eye-catching content of the plan is that employees of administrative and public institutions who are subject to the housing allocation monetization subsidy policy, who purchase new houses in Dongxihu District from the date of issuance of the plan to December 31, 2022, can receive a one-time payment. 150,000 yuan of prepaid housing subsidies.

　　But 150,000 yuan is not a direct subsidy that falls from the sky, but the word "pre" in advance.

The staff of Wuhan Dongxihu District Finance Bureau confirmed the authenticity of the plan to the media, and said that this part of the subsidy is pre-disbursed and will be deducted from the income in the next five years.

　　"An interest-free loan equivalent to 150,000 yuan in designated areas to buy a house." The industry has interpreted this way.

Zhang Hui (pseudonym), a property consultant in Wuhan, told the reporter of Zhongxin Finance that although Dongxihu District belongs to the far urban area of ​​Wuhan, it is relatively close to the central urban area, and the subway and other transportation facilities are also good, which belongs to the group of buyers with limited budgets. How many will pay attention to the location.

　　"At present, the average unit price of houses in Dongxihu District is around 12,000-13,000 yuan, which is about 1,000 yuan lower than when the price was higher last year, and about 2,000 to 3,000 yuan lower than the average house price in Wuhan." Zhang Hui said, In this way, the price of a house is about one million yuan. According to the current policy of down payment of 20% in Dongxihu District, the down payment is 200,000 yuan. If there is a real home purchase plan in Dongxihu District, with a pre-issued subsidy of 150,000 yuan, only You need to pay another 50,000 yuan to get the down payment, which is quite cost-effective.

　　According to data from the Wuhan Housing Administration Bureau, since June this year, the Wuhan property market has shown a recovery in both housing supply and online sales.

The latest statistics from the China Index Research Institute also show that since Wuhan City adjusted and optimized the property market policy since May 20, the transaction volume of the property market in some areas has risen significantly. The growth rates reached 164%, 144% and 81% respectively.

Data map: Wuhan.

(UAV picture) Photo by Zheng Ziyan

Jiangxi

　　In addition to encouraging consumers to buy houses, more cities focus on the "middlemen" of real estate transactions and begin to reward intermediaries for selling houses.

　　Recently, Zhangshu City, Jiangxi Province issued the "Several Measures for Promoting the Virtuous Cycle and Healthy Development of the Real Estate Industry in Zhangshu City". In terms of sales and housing subsidies, in addition to providing "sunshine" housing subsidies, as well as subsidies for two- and three-child families. Specific subsidies are also rarely proposed to reward the sales behavior of commercial housing sales intermediaries.

　　The specific regulation is that from July 1, 2022 to December 31, 2022, the intermediary agency that has filed for sale will be given a financial incentive of 1,000 yuan for each set of commercial housing sold.

　　Financial subsidies are not uncommon among the support measures launched on a large scale in the property market across the country in recent months, but most of them are targeted at home buyers and housing companies.

The scope of subsidies has been extended to the main body of intermediaries, which is quite innovative, but there are traces to follow.

　　Zhangshu City, a county-level city under the jurisdiction of Jiangxi Province, is managed by Yichun City.

At the beginning of June this year, Yichun City issued "Several Measures for Promoting the Virtuous Cycle and Healthy Development of the Real Estate Industry in the Central City", which mentioned the incentives for the sales behavior of commercial housing sales intermediaries: from June 1, 2022 to December 31, 2022 During the period, every time a registered intermediary agency sells a set of commercial housing, the revenue finance will give a reward of 1,000 yuan.

　　Zhangshu City, which has paid quite a lot of housing subsidies, has also seen gratifying results.

In an article published on the WeChat public account of "Yichun Housing and Construction" on the 24th, it was mentioned that among the above-mentioned measures of Zhangshu, the subsidy policy for house purchase and sales is highly targeted, the subsidies are larger, the public satisfaction is high, and the response is large.

Since the issuance of the document, the sales effect has improved significantly compared with the previous month. Up to now, the sales area has increased by 64% month-on-month, and the sales volume has increased by 65% ​​month-on-month.

　　"The policy aims to increase the sales activity and enthusiasm of intermediaries. While reducing the down payment ratio and issuing housing subsidies to support home buyers, it also opens up the relevant chains of intermediaries and plays their role in transmission, in order to promote the market's activity and improvement." Chen Wenjing, market research director of the Index Division of the China Index Research Institute, said.

　　The above-mentioned Wuhan and camphor tree policies are the epitome of the recent active introduction of innovative measures to stabilize the property market.

Statistics from the China Index Research Institute show that since the beginning of this year, about 60 cities have broken traditional policy control measures and released innovative measures, ranging from supporting families with multiple children, encouraging retirement, helping one person buy a house and helping the whole family, breaking rental restrictions, and encouraging group purchases to buy houses in bulk, etc. Maintain market stability and promote the release of rigid and improved housing demand.

　　"At present, the national real estate market is still in a period of adjustment, and it will take time for the industry to fully recover. It is expected that in the short term, more places will issue innovative policies to release more demand for real estate." Chen Wenjing believes.

(Finish)