China News Service, Beijing, July 23 (Reporter Du Yan) In order to further stimulate the market potential and promote the recovery of automobile consumption, the "2022 Beijing Car Buying Festival" was launched in the central square of Beijing Kuche Town. A series of car-buying carnival activities integrating dynamic test ride experience and immersive interaction helps consumers to understand the relevant support policies for car consumption and preferential measures for car purchases, and continuously injects new kinetic energy and new vitality into the auto consumption market, driving the city's auto consumption market to maintain stability increase.

　　Today, the reporter learned from the Beijing Municipal Bureau of Commerce that this car buying festival is an important part of the 2022 Beijing consumption season. Co-hosted by the People's Government, it will last until November.

　　Open a "green" session

　　"2022 Beijing Car Buying Festival" will carry out a number of consumption promotion activities by aggregating resources of the whole industry chain of automobile consumption such as automobile manufacturers, 4S stores, second-hand car dealers, and automobile service providers. Policies to boost car consumption.

　　Among them, the "2022 Beijing Car Buying Festival" will be held in Kuche Town from July 22 to 24. "Renewing and Enjoying" new energy car purchases will be held in Kuche Town. More than 30 car companies will participate in and conduct a centralized display.

　　In order to help consumers better understand the models and corresponding policies, a negotiation area was set up at the event site, and the service consultation area also arranged for staff to answer relevant questions and car purchase replacement policies, allowing consumers to walk less and buy more satisfactory cars. One-stop car selection and car purchase is affordable, leading the new trend of car consumption.

　　In addition to the "Refreshing and Enjoying" new energy car purchase special event, the "2022 Beijing Car Buying Festival" will hold a "Ten Hui" special event for shopping in Shijingshan Shougang Park in August this year. The audience participating in the event can walk into different activity areas and experience an immersive experience. Experience understanding of major car brands and participate in different interactive activities.

　　In addition, as one of the highlights of the "2022 Beijing Car Buying Festival", the "Quality Benefit" car culture carnival is planned to be launched in the Jinzhan International Cooperation Service Area and Jingang Auto Park in Chaoyang District in mid-to-late September. The theme of car culture will be set up on the spot. "Punch Place", around "eating, traveling, traveling, shopping, hi, and entertaining", presents a number of "auto culture +" theme activities of different scales and forms, creating an immersive "Beijing-style car culture" new city business card, including " Auto culture + new experience", "auto culture + new life", "auto culture + new landmark", "auto culture + new fashion", "auto culture + new consumption", "auto culture + new engine" six sections, To spread the car culture atmosphere of Jinzhan International Cooperation Service Zone to the public, and create a cultural ecological model of Chaoyang District's unique car lifestyle.

　　Online and offline multi-domain linkage

　　In addition to a number of special events, the "2022 Beijing Car Purchase Festival", which runs for half a year, will drive the joint efforts of online and offline to achieve multi-field and multi-channel cooperation and resonance.

　　It is understood that the "2022 Beijing Car Buying Festival" will link up with car buying carnivals in various districts to promote car buying promotion activities in various districts and become an all-round car consumption promotion platform.

For example, it combines activities in various districts such as the "Car Hire Festival" in Shijingshan District, the "Early Summer Car Purchase Festival" in Haidian District, the "Auto Consumption Festival" in Fengtai District, the "Car Purchase Carnival" in Changping District, and the concentrated exhibition and sales of automobile brands in Tongzhou District.

　　The "2022 Beijing Car Buying Festival" also covers automobile consumption gathering places such as the Asian Games Village Automobile Trading Market, the Huaxiang Used Car Trading Market, the Borui Xianglong Automobile Collection, the Kuche Town, and the Jingang Automobile Garden, inviting automobile brands sold in Beijing to participate.

Each brand will carry out dozens of preferential activities such as car purchase lottery and replacement subsidies based on their own characteristics.

　　While the offline activities activate the market, the "2022 Beijing Car Buying Festival" also moves the activities online.

During the period from July to November, a number of platforms will participate in the promotion and promotion activities of the "2022 Beijing Car Buying Festival", focusing on the theme of "Carnival Carnival in the Colorful Consumer Season", providing citizens with continuous online shopping experience and further satisfying the diverse consumers in the city. To meet the needs of consumers with high quality, high quality and personalization.

Create a series of car-buying carnival activities that integrate online and offline new car displays, car purchase discounts and promotions, dynamic test ride experience, and immersive interaction to stimulate market vitality, unleash consumption potential, and launch a city-wide car sales event for the Beijing Car Purchase Festival.

　　Activate the new kinetic energy of automobile consumption

　　Under the premise of strict epidemic prevention and control, the "2022 Beijing Car Buying Festival" will also unite many auto brands, with "promoting consumption" as the main line, to hold the "First China-Beijing Automobile Consumption Summit Forum", aiming at promoting the technological change of automobile-related enterprises , Operation management brainstorming, help auto sales companies to make breakthroughs, cross-border fusion, achieve long-term growth, and effectively promote the sustainable development of auto consumption.

　　At present, automobile market consumption has become an important support for the domestic consumer market. In 2021, the national retail sales of automobile commodities will reach 4.4 trillion yuan, accounting for 9.9% of the total retail sales of social consumer goods.

For Beijing, the auto industry is as important as auto consumption.

In addition, Beijing's "45 Articles" for stabilizing the economy proposes that the purchase date is between June 1 and December 31 this year, and the price of a bicycle (excluding value-added tax) does not exceed 300,000 yuan. car, the vehicle purchase tax will be halved.

At the same time, individual consumers who have been scrapped or transferred out of Beijing and have been registered in their own name for more than one year before the end of this year, and who have purchased new energy passenger cars from Beijing automobile sales companies and have been licensed in Beijing, will be given no more than 10,000 yuan/vehicle subsidy.

A number of policies are based on the development of the automobile industry, promote the upgrading of automobile consumption and drive market growth, and further promote the construction of Beijing as an international consumption center city.

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