On July 21, the 42nd meeting of the Standing Committee of the 15th Shanghai Municipal People's Congress passed the newly revised "Regulations on the Protection of Consumer Rights and Interests in Shanghai".
The regulations regulate random sales operations such as blind boxes, and clarify that if operators adopt random selection to sell goods or provide services to consumers within a specific range, they shall publicize the selection rules, distribution of goods or services, and quantity provided in a conspicuous manner in accordance with the regulations. , extraction probability and other key information.
If the operator violates the relevant regulations, the relevant administrative department shall impose a fine of not more than 30,000 yuan; if the circumstances are serious, a fine of not less than 30,000 yuan but not more than 100,000 yuan shall be imposed.
In terms of the regulation of online live broadcast marketing, the regulations stipulate that the online live broadcast marketing platform shall authenticate the identity information of the live broadcast room operators and live broadcast marketers; it shall strengthen the information security management of jump services such as links and QR codes in the live broadcast room. Prevent information security risks.
In the event of disputes arising from consumers jumping to other platforms to purchase goods or accept services through links in the live broadcast room, QR codes, etc., the live broadcast marketing platform shall assist consumers in safeguarding their legitimate rights and interests, and provide relevant records and other necessary information and data.