Securities Times reporter Kang Yin
Kweichow Moutai (600519) announced on the evening of July 21 that the company expects to achieve a total operating income of about 59.4 billion yuan in the first half of the year (including about 49.9 billion yuan for Moutai liquor and about 7.5 billion yuan for series liquor), a year-on-year increase of about 17%. ; It is estimated that the net profit attributable to shareholders of listed companies is about 29.7 billion yuan, an increase of about 20% year-on-year.
More than half of the time, more than half of the task
At the 2021 annual general meeting of Kweichow Moutai, Ding Xiongjun, chairman of the company, pointed out when talking about the key work arrangements in 2022 that Kweichow Moutai will adhere to the principle of stability, seek progress while maintaining stability, and closely follow the group company's "double doubling, double consolidation, and double building". Strategic objectives.
Specific business goals for 2022: to achieve the goal of revenue of 125.9 billion yuan, a year-on-year growth rate of 15%, an increase of 4.5 percentage points over the growth rate target of the previous year, and an increase of 16.4 billion yuan; complete capital construction investment of 6.969 billion yuan.
According to the latest announcement, in the first half of 2022, Kweichow Moutai is expected to achieve a total operating income of about 59.4 billion yuan, a year-on-year increase of about 17%; it is expected to achieve a net profit of about 29.7 billion yuan attributable to shareholders of listed companies, a year-on-year increase of about 20%.
In other words, Kweichow Moutai's 17% revenue growth in the first half of this year exceeded Moutai's 15% target at the beginning of the year, which also laid a solid foundation for its annual revenue target of 125.9 billion yuan by the end of the year.
Compared with 6.06 billion yuan in 2021 and 4.65 billion yuan in 2020, the revenue of Moutai series wines in the first half of 2022 will reach 7.5 billion yuan, an increase of nearly 24%.
If calculated by more than half, it means that Moutai series wines are expected to achieve revenue of 15 billion yuan in 2022.
At the same time, in the first half of this year, Kweichow Moutai continued to receive support from investment institutions.
Liquor stocks are still the main force in the fund's food and beverage stocks.
According to Tianxiang Investment Consulting data, Kweichow Moutai, Ningde Times, LONGi Green Energy, Wuliangye, Luzhou Laojiao, WuXi AppTec, Shanxi Fenjiu, BYD, Huayou Cobalt, and Yiwei Lithium Energy became the top ten stocks of public funds in the second quarter. .
Compared with the end of the first quarter, Kweichow Moutai replaced CATL as the number one heavyweight stock.
According to the latest disclosure of the second quarterly report of this year by the funds of BlackRock, the world's largest asset management company, the two funds made major adjustments to their positions during the second quarter. Among them, BlackRock China New Vision held its heavy holdings in the photovoltaic industry chain stocks. After the addition of positions, large-cap stocks including Kweichow Moutai entered the top ten stocks.
Moutai ice cream out of the circle
The "Moutai Liquor Market Work Report in the First Half of 2022" shows that Moutai's economic indicators continue to improve, digital innovation has achieved initial results, product structure is constantly improving, and cultural promotion is blooming. A solid foundation has been laid for the successful completion of the annual goals and tasks.
The "Wuhe Marketing Method" has become a weapon for Maotai to "attack the market system" in the first half of the year.
"i Moutai" and "Moutai Ice Cream" became the highlights of Kweichow Moutai's successful "out of the circle" in the first half of this year.
"i Moutai will become a hit when it goes online, and Moutai ice cream will be a pretty market when it enters the market." At the twelfth Shanghai Stock Exchange Exchange Salon held on July 12, Ding Xiongjun had an online exchange with international institutional investors, and he shared his opinions on i Moutai and Moutai ice cream. performance is quite satisfactory.
On March 31 this year, i Moutai was put into trial operation, it was officially launched on May 19, and it ran for 100 days on July 8.
As of July 8, the number of registered users has exceeded 19.09 million, the cumulative number of appointments has exceeded 760 million, and the number of recent daily active users has reached 4 million.
Among the 9 products launched by i Moutai, Moutai 1935, Golden Prince and Ziyingbin are all favored by consumers.
Moutai 1935 has become a phenomenon-level new product. After only 100 days of trial operation, Moutai 1935 achieved sales of nearly 900 million yuan, and Xiaomao 100ml achieved sales of nearly 500 million yuan.
Immediately after that, Moutai Ice Cream was launched on May 29, and the 78g Moutai Ice Cream priced at 59 yuan to 66 yuan caused heated discussions.
On July 9, five Moutai ice cream flagship stores opened simultaneously in Hangzhou, Guangzhou, Wuhan, Changsha and Shenzhen.
So far, Moutai Ice Cream has covered 7 provinces and 9 cities across the country.
Zhongtai Securities believes that Moutai has built i Moutai to enrich direct sales channels, and launched high-priced new products to raise the price per ton (Moutai 1935, Treasures, 100ml Feitian Small Wine); in response to the problem of limited volume increase, the strategic position of the series of wines has been improved, and the overweight series Wine production capacity, and tilt marketing resources; in addition, a strategic research institute was established to deploy new growth poles inside and outside the wine industry with a more open mind.
Especially after Moutai 1935 raised the value of the series of wine brands to more than 1,000 yuan, the future development space is broad.