"59 yuan for pizza for 11 yuan", have you received this "welfare"?

　　China News Service, July 22 (Xie Yiguan, a reporter from China-Singapore Finance and Economics) "I went to Meituan in the morning to grab a coupon of '30 yuan off 100 yuan', and I was going to use it when I was having dinner with my friends in the evening, but because there are also discounts in the store , I don't know if it can be used in combination." Xiaoyu, who lives in Haidian District, Beijing, is distressed about the use of consumer coupons.

　　Recently, in order to speed up the recovery of food and beverage consumption, Beijing has issued "Good Reunion" food and beverage consumption coupons to consumers in the city since the 18th.

In front of a bakery stands a sign of consumption coupons.

Photo by Xie Yiguan, a reporter from China-Singapore Finance and Economics

"The original price of 59 yuan pizza, 11 yuan can eat"

　　According to reports, the first batch of food and beverage consumption coupons were issued through platforms such as CCB Life, Meituan, Ele.me, and Maijian Takeaway. There are two denominations for takeaway and in-store consumption coupons, which are "15 yuan over 50 yuan". And "30 yuan off 100 yuan".

In addition, CCB Life also has "10 yuan off 20 yuan" consumer coupons.

　　On social media, many users can be seen sharing the tips for receiving and using Beijing food and beverage consumption coupons.

　　"First go to Ele.me to find a store with a stronger full reduction, and then use the 'full 50 yuan minus 15 yuan' coupon on Ele.me, but don't pay for it yet, switch to the home page of CCB Life, and enter the takeaway order list. When I see an unpaid order placed on Ele.me, I use CCB to pay, and then use the '10 yuan off 20 yuan' coupon I received earlier."

　　Under Tan Tan's (pseudonym)'s "Saving Money Strategy", "The original price of 59 yuan of pizza can be eaten at 11 yuan." Tan Tan told a reporter from Zhongxin Finance and Economics.

　　"Since the launch of the Beijing consumption coupon activity, there have been more customers in the store in the past two days." The clerk of a well-known bakery in Beijing told reporters, "and the customers who came to the store today (20th) basically used consumption vouchers. ."

　　In this bakery, you can use CCB Life Consumption Coupon.

According to the clerk, it cannot be superimposed when used, nor can it be used in combination with other activities.

But even if it can only be used alone, which is equivalent to a "30% off" discount, there is still a lot of temptation.

　　This has also led to the popularity of receiving consumer coupons in Beijing, and many people reported that they did not receive consumer coupons.

"I heard that the takeaway coupons are very cost-effective, but unfortunately I haven't grabbed them yet." Xiaoyu is one of them.

　　At 10:10 on the 20th, the reporter logged on to the Ele.me platform and found that the coupons had been looted; the coupons of "10 yuan off 20 yuan" on the CCB life platform were also sold out, and the other two coupons were still available. .

When the reporter logged in to the Ele.me coupon collection page, it showed that it had been robbed.

　　Meituan data shows that on the 18th, it took only 6 minutes for the Beijing food and beverage consumption coupons to go online, and all the four denominations of food and beverage consumption coupons on the platform have been collected. null.

　　Prior to this, the Beijing Municipal Bureau of Culture and Tourism also issued Beijing suburban accommodation coupons with a total amount of no more than 30 million yuan to consumers through the Qunar Travel App and mini-program.

Consumers can use it when booking hotels and country houses in Beijing suburbs on the Qunar platform. The subsidy discount for a single order is 50% off, and the maximum subsidy does not exceed 1,000 yuan.

　　The 50% discount has attracted many people to participate, but many people also reported that the coupons are too difficult to grab.

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　　Affected by factors such as the new crown pneumonia epidemic, consumption, especially contact consumption, has recovered slowly.

As one of the troikas driving the economy, it is imminent to boost consumption and regain economic vitality.

　　In order to exert the "multiplier effect", consumer coupons have become the "unanimous" choice of many governments.

According to media statistics,

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　　Since May, in order to expand domestic demand as soon as possible, the issuance of consumer coupons has continued to be launched in many places.

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　　For example, Chengdu’s offline consumer coupons have returned to the market recently. The financial capital of consumer coupons is 100 million yuan. Banks and merchants have been activated to superimpose discounts, and a total of 200 million yuan has been issued, covering retail, catering, cultural tourism and other industries. It is divided into “full 600 yuan” There are four types of discounts: RMB 200 off, RMB 100 off RMB 300, RMB 40 off RMB 100, RMB 20 off RMB 50.

　　Yu Yu (pseudonym), who lives in Chengdu, grabbed a coupon of "200 yuan off 600 yuan" on the cloud flash payment app on the 15th.

　　"I didn't know how to use it at the time. I saw someone on the little red book saying that buying gold was a good deal. I searched the gold shop near my residence and found that it could be used, so I went to the store to buy it." Yu Yu described to the reporter. road.

　　According to Yu Yu's memory, I chose Chow Sang Sang's small earrings (1.62 grams) in the store. The gold price on that day was 483 yuan per gram, and the labor cost was 70 yuan. Follow Chow Sang Sang's public account to receive a 50 yuan coupon for newcomers, plus consumption The coupons cost only 600 yuan to buy.

　　"Under the strong discount, the coupons of '200 yuan off 600 yuan' seem to be grabbed by the most people, and my colleague even took them to cheer after they robbed them." Yu Yu said, "My boyfriend snatched a 'full 50 yuan off 20 yuan' coupon. Yuan' coupon, went to the supermarket to buy some daily necessities."

　　Another person who bought gold with coupons was Xingxing (pseudonym) who lives in Nankai District, Tianjin.

　　"After grabbing the coupons, I thought that compared with other consumption, buying gold is the most cost-effective, because using coupons can lower the price, so I went to buy a small feather pendant." Xingxing told reporters.

　　"I bought 2.12 grams of this small feather with a total price of 1,124 yuan. After using the consumer coupon of 'full 1,000 yuan minus 300 yuan', I got 824 yuan, which is 388 yuan per gram, and the gold price on that day was 507 yuan. The waves are really fragrant." Xingxing shared.

　　Xingxing grabbed the second-phase consumption coupons of the first phase of "Enjoying Quality Nankai, Enjoying a Better Life".

Starting from July 15, the second phase of consumer coupons in Nankai District, Tianjin has also been launched.

　　In addition to using consumer coupons to buy gold, Xingxing also used other amounts of consumer coupons when going out to eat, which has played a role in driving food and beverage consumption.

Data map: Citizens go to shopping malls for consumption.

Photo by China News Agency reporter Li Zhihua

Orders are rising, and consumer coupons are driving big consumption

　　"At present, there are differences in distribution strength and investment areas in different places. For example, Beijing has recently launched tourism and catering in the suburbs of Beijing." Bai Ming, deputy director of the International Market Research Institute of the Ministry of Commerce Research Institute, told Zhongxin Finance and Economics reporter, " But in general, they use the multiplier effect of consumer coupons to stimulate consumption and stimulate personal consumption potential."

　　According to the data, in the first round of “Enjoy Mianzhou · Huimin Consumption” consumer coupons to promote consumption, Mianzhou City, Sichuan issued 163,000 consumer coupons, with a write-off rate of 95.4%, boosting consumption by 18.8 times; In the first phase of consumer coupons, 120,000 consumer coupons totaling 6 million yuan were popular among the citizens, driving the total consumption of Nankai District to nearly 30 million yuan, and the consumption of consumer coupons exceeded 160,000, with a driving ratio of 1:12.2.

　　In addition to stimulating consumption, Bai Ming believes, "For some businesses, their operations have been affected to a certain extent by the epidemic. At this time, the state chooses to use consumer coupons and come up with 'real money' to support enterprises, which is also for enterprises to see. A tangible benefit.”

　　The above-mentioned bakery clerk also said, "Consumer coupons have a certain role in promoting the customer flow in the store, attracting many customers to come in and spend." According to the clerk, because of the increase in customer flow, the sales in the store also increased.

　　Meituan data shows that two hours after the Beijing consumer coupons were launched, the number of orders for dine-in packages and vouchers on the Meituan platform increased by more than 83% from the previous week.

　　"Issuing consumer coupons is a temporary incentive for the government to stimulate consumption, and it is also a major 'weapon' to boost consumption and boost corporate confidence." Li Lifeng, chief strategist at the West China Securities Research Institute, believes that the stimulus of consumer coupons can also be complemented by complementary The consumption demand is related to multiple industries. For example, the consumer coupons issued to restore the prosperity of the tourism industry, the direct beneficiaries include scenic spots, transportation, catering, accommodation, retail, entertainment and other industries, thus driving the prosperity of related upstream and downstream industries to rebound .

　　According to Cao Heping, a professor at the School of Economics of Peking University, although the issuance of consumer coupons can boost consumption in a short period of time, these alone are not enough, and fiscal and financial policies are also needed.

At the same time, protecting production entities and market entities, enhancing the confidence of consumers, entrepreneurs and bankers, and promoting the construction of a series of major infrastructure projects, etc., can only truly restore economic vitality if they are promoted overall.

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