This was reported by the portal Money.pl.
According to surveys, 61% of consumers try to avoid products from Russia and goods from manufacturers that continue to operate on the Russian market.
The article says that the current economic problems may cause most of the inhabitants of Poland to change their minds.
As Jolanta Tkaczyk, Doctor of the Department of Marketing at the Academy of Leon Kozminsky, said in an interview with Rzeczpospolita, for many, the reputation of a brand is enough to abandon it if necessary.
“However, there is a growing group of consumers who can change behavior and adapt spending in the event of a deterioration in the market conditions and rising prices,” she stressed.
Earlier, analysts reported that food prices in Polish stores in June rose by almost 18% in annual terms.
On July 7, Polish farmers organized a mass protest in Warsaw against the policy of the authorities in the field of agriculture and in connection with the growing inflation.