With the growth of the trillion-dollar outdoor industry in the camping tropics, the demand for outdoor products such as canopies and picnic mats has shown a significant increase, and the prices have also risen.

Camping enthusiasts posted "replacement" products on social platforms and became popular content.

　　Camping has continued to gain traction online over the past year and is even hotter during the holiday month.

A "2022 Camping Special Report" shows that the playback volume of camping-related videos on the Douyin platform has shown a steady growth trend in the past year, and it has shown a more obvious growth in May and June this year and other "May Day" and "Dragon Boat Festival" holiday months. trend.

Likes for camping-related videos increased by 128% year-on-year in the first quarter of 2022.

Behind the growth of data reflects people's love for outdoor travel and a better life.

From a tent, several folding chairs, to an atmospheric canopy, to build a set of scenes - camping has become more universal from the "niche hobby" of outdoor travelers, and the strong demand from the consumer side has driven the The growth of the trillion-dollar outdoor industry and the wind of camping have also prompted outdoor products companies to compete for the new blue ocean, and the demand for outdoor products such as canopies and picnic mats has increased.

　　Data from the short video platform shows that the gender distribution of camping interest groups is balanced, with a higher proportion of 31 to 40-year-old groups, and 60% of the overall proportion of interested users in new first-tier, second- and third-tier cities.

　　Camping craze ushered in the "heyday of camping gear."

From the construction of canopies, tents and other environments, to sleeping systems such as moisture-proof mats, sleeping pads, sleeping bags, camp beds, etc., to kitchen systems composed of tableware and utensils, lighting systems such as lighting lamps and ambient lights... Abundant and highly playable equipment has spawned A group of "equipment parties" have been formed, and they are also loyal fans of exquisite camping and moving camping.

　　In addition to basic equipment, the "equipment party" has greatly increased the demand for supplies suitable for taking photos and improving the level of sophistication. Products such as titanium cups, spider stoves, hand-brewed coffee, and moka pots, in addition to their functions, also play a role in the "exquisite camping" atmosphere. the responsibility of the members of the group.

　　"If the word 'camping' is stained, the price will have to double." Many camping enthusiasts on social platforms have issued "friendship reminders" to the new entrants: it turns out that products with the same function and material plus the key of "camping" words, the value immediately soared.

In fact, in camping products, in addition to some high-end brands that emphasize product quality and tonality, and national brands that focus on cost-effectiveness, there are also many "replacement" products.

For example, if you search for fishing stools and director chairs on e-commerce platforms, the price of the same folding chairs for camping will immediately change from more than 100 yuan to tens of yuan, while stall tables and night market tables are called "replacement" for Internet celebrity egg roll tables. The folding table with the same length of 1.2 meters and "built-in" four folding stools sells for just over 100 yuan, which is only one-fifth of the price of the egg roll table which is usually 600 to 700 yuan.

Text / Our reporter Chen Si