On July 13, Pinduoduo and the Farmers Daily jointly planned the "Fresh Goods in China" public welfare agricultural assistance activity launched in Beijing. The activity aims to meet consumers' fresh demand, enhance the added value and premium capacity of agricultural products, and promote a healthy industry. Develop, promote the steady increase of farmers' income, and help rural revitalization.

Eat in season and capture the sense of ritual in the bones of the common people

　　The heat wave is coming, cherries, cantaloupe, watermelon, dragon fruit... A large number of seasonal good agricultural products are being freshly launched on platforms such as Pinduoduo, and they are "flying" by e-commerce, flying from the treetop fields to the tip of our tongues.

　　It is a custom for thousands of years to eat according to the season, and it is also a sense of ritual that has been passed down to the present day in China.

Throughout the ages, times are changing, but what remains unchanged is our expectation for authentic fresh agricultural products.

It is not only necessary to eat well, but also to eat happily. With the vigorous development of e-commerce, more and more foodies begin to regard the new e-commerce platform represented by Pinduoduo as a paradise for fresh food.

　　"In recent years, in the context of consumption upgrades, following the tradition of eating with the times, consumers are becoming more and more 'special' in ordering agricultural products." Zhu Zheng, the head of Pinduoduo in Beijing, said that the main demand for upgrades is It can be divided into two categories: eating according to the place and eating according to the time.

The former shows the importance of the place of origin, while the latter shows the key significance of the season.

▲In order to ensure the freshness of the fruit, the big cherries in Zhanggezhuang Town, Yantai City, Shandong Province have been picked at around 4 in the morning.

Good agricultural products must not only be produced and managed, but also sold

　　Xianju "Xian" fruit, eating is a fresh word.

"The bayberry can't be put down. The water vapor rising in the early morning and the sweetness brought by the light in the daytime will be combined, and the taste will be the best." Guo Shuai, a new farmer in Xianju, Zhejiang, understands the hearts of foodies, and the picked bayberry must be used quickly. The cold air is dried and sent to the refrigerator, and immediately packaged and entered into the transportation chain, in order to maintain the "fairy" and "fresh" flavor to the maximum extent, "The express logistics of next-day delivery in Jiangsu, Zhejiang and Shanghai, and double-day delivery in general cities can basically be perfect. Guarantee the fresh taste of bayberry.”

▲The geographical and climatic advantages of Xianju, Zhejiang have created the beautiful color, sweet taste, large size and small core of Xianju Yangmei.

A lot of good agricultural products visit the "hot search protagonist", Xianju Yangmei is fresh to the whole country.

　　Today's consumers are paying more and more attention to information such as seasons and origins. However, in many cases, it is not easy to buy fresh and good agricultural products.

As a new e-commerce platform that started out by selling agricultural products, Pinduoduo is well aware of the pain points of consumers looking for fresh products: Since most agricultural products are non-standard products, the market is mixed with good, general and inferior products, and the quality fluctuates greatly. Shoddy problem.

The phenomenon of “distinct and unbranded” agricultural products is relatively common, especially the lack of truly influential national brands, and the homogeneous competition is obvious.

In addition, the price of agricultural and sideline products represented by hairy crabs and strawberries is high, and consumers are afraid to "eat them openly".

　　Behind these pain points are the problems that have long plagued the high-quality development of premium agricultural products.

Regional premium agricultural products should not only be produced, managed and spoken, but also sold.

Yin Chengjie, former Deputy Secretary of the Party Leadership Group and Deputy Minister of the Ministry of Agriculture, believes that in the face of the weak influence of some high-quality agricultural products, leveraging the advantages of e-commerce, realizing the connection between production and sales, and smoothing the sales of premium agricultural products is an important measure to achieve high-quality and high-quality agricultural products and increase farmers' income. .

　　Zhang Huarong, director of China Green Food Development Center, said, "Farmers Daily and Pinduoduo jointly organized the 'Fresh China's Good Agricultural Products Activity' to carry out public welfare publicity for landmark agricultural products in poverty alleviation areas and advantageous production areas, enhance brand influence, and help featured industries that enrich the people. Development is a good thing that benefits the industry and the people, and it is of great significance."

　　"Through the comprehensive planning from brand marketing to traffic support, we hope to truly 'select good products' for consumers, allowing consumers to 'one-click to hit' authentic and seasonal good agricultural products; at the same time for agricultural production areas' Sell ​​good products', create business cards for the origin, and help agricultural specialties and industrial belts achieve a win-win situation in terms of sales and brand volume." According to Zhu Zheng, during the event, Pinduoduo will insist on "zero commission" for agricultural products and "purchase + direct delivery from the origin". The model of “good agricultural products” is formulated and improved for different agricultural product categories, and resources are tilted for agricultural products that meet the standards, so as to enhance the added value and premium capacity of agricultural products.

The new e-commerce platform hopes to "sweet both ends of sugarcane"

　　With the in-depth implementation of the rural revitalization strategy, "e-commerce + agriculture" has great potential. The vast rural areas are becoming a hot spot for investment and a new growth point for consumption. Many enterprises have entered the market for development, seized the first opportunity, and continuously opened up the agricultural product market.

Pinduoduo, which started out with agricultural products, has connected 16 million farmers and nearly 900 million consumers since its establishment. The transaction volume of agricultural products has maintained rapid growth. In 2020, the transaction volume of agricultural and sideline products will exceed 270 billion yuan, making it the largest agricultural product upstream platform in China.

　　Screening high-quality agricultural products, building corresponding industrial standards, strengthening regional agricultural product brand building, and establishing a regionally integrated agricultural product production and marketing platform are all areas that Pinduoduo has been working on.

　　As a new e-commerce platform with "mud on the legs", for many years, Pinduoduo has adhered to the "zero commission" model for agricultural products, helping small farmers to integrate into the big market, and achieving "direct connection between production and sales" through "agricultural cloud fight", accurately meeting the requirements of 8.82 To meet the stratified consumption needs of hundreds of millions of consumers, improve the brand value and efficiency of agricultural products.

　　"We have long been committed to establishing and improving the 'good agricultural products' standards for different agricultural product categories from the source through the connection with the origin, and through measures such as traffic resource tilt and tens of billions of subsidies, to help high-quality agricultural products enhance market competitiveness and expand new consumption. Group.” Zhu Zheng said that in the future, Pinduoduo will explore more new standards for the source of agricultural products in China, help the formation of high-quality and famous brand agricultural products, allow consumers to consume more high-quality agricultural products without worry, and help farmers obtain more benefits. "Sugar cane is sweet at both ends".

　　It is understood that the "Fresh-seeking China" good agricultural product project lasts for one year, focusing on the seasons, to find the freshest seasonal ingredients in the country; to introduce "good food" to users of the platform by means of "live-streaming of early adopters", special area recommendations, etc. Agricultural products” characteristics and standards; take the seminar as an opportunity to summarize and sort out the experience of agricultural product brand building and protection, and choose an opportunity to promote it to more agricultural production areas.

During the event, consumers can open the Pinduoduo APP and search for keywords such as “Xun Xun China”, “Duo Duo Good Agricultural Products”, “Good Agricultural Products”, and then they can go directly to the special area, buy seasonal landmark agricultural products, and taste the freshest and most affordable products. Good taste.

　　The style is like Wuling Mountain, and it is delicious and delicious in Enshi Prefecture.

The live broadcast is about to kick off in Hubei Enshi Tujia and Miao Autonomous Prefecture.

In order to help the Wuling Mountains to consolidate the achievements of poverty alleviation and promote the production of high-quality agricultural products in Enshi Prefecture, the "Xunxian Enshi" was jointly sponsored by the Wuling Mountain Area Fixed-point Assistance and Liaison Group of the Ministry of Agriculture and Rural Affairs, the Farmers' Daily, the Enshi Prefecture People's Government, Wuhan TV Station, and Pinduoduo. The "Wuling Youpin" public welfare live broadcast of agricultural assistance will be launched all day on July 15.

This is the first activity of “Searching for Fresh Chinese Goods” to help farmers. The relevant officials of Enshi Prefecture and 11 county and city governments will take turns to enter the Pinduoduo live broadcast room to introduce dozens of fresh ingredients with characteristics of Wuling Mountains to consumers across the country. and high-quality agricultural and sideline products.