Zhejiang Rural Observation: Is Farmhouse Outdated?

　　China News Service, Hangzhou, July 14th, Question:

　　Author strictly

　　Living in a farmhouse, eating farmhouse meals, buying agricultural products, and experiencing farmhouse culture, farmhouse music is a tourism project that combines traditional agriculture and tourism. Since the reform and opening up, it has blossomed all over the country.

　　However, in the past few years, rural tourism has become popular in various places. Compared with high-end boutique B&Bs and rural boutique hotels, farmers’ use of self-owned houses and self-operated farmhouses seems to be a bit “outdated”. Some Internet celebrity projects invested by industrial and commercial capital in the countryside have attracted much attention and Pay attention to it, and the local farmhouses one by one seem to have become synonymous with "low-end" and are not welcome.

Pan'an Huaxi Scenic Area.

Provided by Pan'an Culture and Tourism Bureau

　　Is the farmhouse outdated?

The author recently visited Pan'an, Zhejiang, and found the answer there.

　　Huaxi is a well-known local scenic spot, attracting many tourists with the "golden business card" of "appreciating the wonders of volcanoes for hundreds of millions of years and wading a thousand-meter flat long stream".

Li Bo's father was the owner of the earliest farmhouse "Huaxi Hotel" in the village. He remembered that the old house had been remodeled with several guest rooms at that time. There was no bathroom, no air conditioning, and it was black and loud, and the guests could not stay when they came. A group of guests originally wanted to Stayed for three days and left after one day.

　　In the past few years, with the support of the government, local scenic spots and villages have been renovated together, professional designers have been hired to redesign every household, and the government has subsidized the design fee. Now all guest rooms in Li Bo’s house are equipped with toilets, and the conditions have been greatly improved. The farmhouse “Huaxi” "Hotel" has also been upgraded to "Flowers on the Stream" B&B.

　　What makes Li Bo happy is that the local Huaxi has changed a lot after the renovation, attracting more tourists.

The author saw that the roads in the scenic spot are clean, the environment is pleasant, and the clear Huaxi and green mountains are surrounded by clouds and mists. It turned out that the spray device was set up in the scenic spot. Tourists play in the water and check in and take pictures. A representative project, dazzling.

Tourists play in Pan'an Huaxi Scenic Spot.

Provided by Pan'an Culture and Tourism Bureau

　　Usually, Huaxi will also hold various cultural and tourism activities to attract tourists to the farmhouse. For example, in July, the Oxygen Music Festival will be held.

　　After the renovation, the business of Huaxi Farmstay has become more popular, and now almost every household in the village has opened a farmhouse homestay.

　　"Chu Jian Shan She" used to be a farmhouse "Wangxi Building". The owner, Lao Li, told the author that in the past, their family first sold water sandals and water guns by Huaxi, and later opened a farmhouse to make farm dishes, but the business was not good. They were stable, so they quit their jobs and went out to work. After the renovation of the scenic villages, they resumed their old business. Their location was relatively remote. My daughter promoted orders online, and I didn’t expect the business to be very popular.

　　Zhou Chufang, deputy director of the Pan'an Cultural and Tourism Bureau, told the author that tourism is the No. 1 project in Pan'an, and it is also a project to enrich the people. The local area pays special attention to the cultural and tourism empowerment of rural revitalization and the promotion of common prosperity. "Shang"'s big investment and big projects, and attaches great importance to the "small but beautiful" farmhouses and homestays that benefit thousands of households.

　　The local area pays special attention to supporting facilities. For example, the overall reconstruction of the scenic villages promotes the integration of the village landscape, so that visitors to the farmhouse not only have farmhouse dishes, but also more tourist routes and rural cultural experiences. There are veterans' inns, the joy of farmhouses, and more local cultural connotations.

Pan'an Huaxi Scenic Area.

Provided by Pan'an Culture and Tourism Bureau

　　The "Huaxi Living Room" in Huaxi Village was also officially opened this year.

The Huaxi living room is equipped with a 24-hour rural study, a common enrichment market, a painting and calligraphy room, a health cabin, a shared gym and other facilities, which has become a rural cultural center for villagers and tourists to check in.

　　The local farmhouse trade union has been established to provide services such as reservation, rights protection, and washing. A farmhouse training school has also been established to continuously improve the quality of farmhouse owners.

　　Huaxi Village has also introduced a professional cultural tourism operation company, relying on the local culture to design unique brand LOGO and village IP, and through the incubation and operation of self-media accounts, "Internet celebrity check-in" event planning, online live broadcast and other modes, to provide farmhouse entertainment diversion.

　　It is undeniable that after years of development, farmhouses have also exposed shortcomings in terms of service quality, sanitary conditions, and tourism experience. However, it cannot be denied that farmhouses have low operating risks, unique farmhouse cultural experiences, and farmhouses. The joy of entertainment cannot be replaced by chain hotels. At the same time, farmhouses make money at the doorstep, which is an important means for farmers to get rich and increase their income. For example, in Huaxi Village, general farmhouses have an annual income of more than 100,000 yuan. For such an inclusive rural revitalization and common prosperity path, from farmhouses to homestays , only to enhance empowerment to expand integration, not outdated elimination.

　　Moreover, should the "small but beautiful" development that drives local farmers be used as a measure for the "high and big" projects that are implemented in the countryside?

(Finish)