China News Service, July 14th. According to information from China Judgment Documents Network, recently, Zhao Liying and Guangzhou Yiya Youpin Technology Co., Ltd. have released the first-instance legal documents for the dispute over portrait rights.
Screenshot from China Judgment Documents Network
The document shows that the plaintiff Zhao Liying sued that the defendant used multiple portraits of the plaintiff in his official account to promote the "Yiyayoupin" brand and series of products it operates, and attached the words "Yiyayoupin image spokesperson" and other words. and the plaintiff’s signature text; the defendant used the plaintiff’s portrait and name to make light box advertisements and displayed a variety of infringing products during the maternity and infant exhibition; the defendant’s online store involved in the case also used the plaintiff’s portrait and name without authorization.
The above-mentioned publicity and promotion of the defendant using the plaintiff's portrait and name in the form of false endorsement is suspected of infringing the plaintiff's right to portrait and name.
After the trial, the court held that the defendant used the plaintiff's portrait and name without authorization for the purpose of making profits, which seriously violated the plaintiff's legitimate rights and interests.
In the end, the court ruled that the defendant immediately stopped the production and sales of the infringing products and destroyed the inventory of infringing products; publicly apologized to Zhao Liying and compensated 300,000 yuan for economic losses
.
(Zhongxin Finance)