[Explanation] The Yangshan peach in Wuxi is famous far and wide, and it is a sweet industry for local people to increase their income and become rich.
Now, under the influence of the epidemic, are the peaches in season still selling well?
On July 13, a reporter from China News Service came to Yangshan Town, Huishan District, Wuxi City, and visited the picking, transportation and sales of peaches on the spot.
Yangshan Town is known as the "Hometown of Chinese Peach". The local Yangshan peach is famous at home and abroad for its characteristics such as "rich aroma, thin skin and thin meat, juicy and sweet". In Yangshan Town, there are now 7,000 Many peach farmers are engaged in the cultivation and sale of peaches.
[Concurrent] Peach farmer Cai Panhong
This year, our Yangshan peach is a bumper year, both in taste and fruit shape are very good.
We moved from offline to online (sales) and now there are no issues with shipping and it is safe.
[Explanation] Also focusing on online sales is Lu Yulin, the head of the Torch Village e-commerce base of "Peach Maker".
Early in the morning, at the gate of its e-commerce base, large trucks loaded with peaches slowly drove out.
[Concurrent] Lu Yulin, head of the e-commerce base
We hope to be able to sell our authentic Yangshan peaches to consumers all over the country through live broadcast.
At present, we have a total of six live broadcasts, and the average sales volume of each show is around 3,000 to 4,000 cases, (completed) sales of nearly 3 million yuan.
[Explanation] In Lu Yulin's view, compared to the older generation of peach farmers who carry their handbags on their shoulders and walk around the streets to sell peaches, the current e-commerce sales channels are broader and more flexible.
[Concurrent] Lu Yulin, head of the e-commerce base
Every morning, the fruit farmers of our cooperative will pick from our peach trees. After the picking is completed, they will conduct a primary sorting in the orchard. After sorting, they will be sent to our processing warehouse, and we will carry out according to standard specifications. Secondary sorting, weighing, and then sent to all parts of the country through some trunk logistics according to customer's customized requirements.
[Explanation] At present, there are 6 provincial-level e-commerce demonstration villages in Yangshan Town, Huishan District, Wuxi City. In Yangshan Town, many young peach farmers have turned into "Internet celebrities", and they are popular with netizens on various live broadcast platforms. Recommend Yangshan Peach.
Since the outbreak of the current round of the epidemic, the Yangshan Township government has taken the initiative to actively guide local peach farmers to expand online sales channels, and strive to increase production and income.
[Concurrent] Yao Guojin, Deputy Mayor of Yangshan Town, Huishan District, Wuxi City
After the outbreak of the epidemic this year, our peach farmers have no confidence in their hearts. We took the initiative to guide the majority of peach farmers to "reach the Internet", coordinate logistics companies to open up green channels, and develop an online trading platform, so that Yangshan peaches can be "delivered". , sell far, and harvest fast" to prevent ripe peaches from rotting in the ground.
[Explanation] Today, sweet peaches have become the rich fruit of Yangshan Town.
It is reported that in 2021, the town's peach output will reach 18,300 tons, with an output value of 480 million yuan, and the per capita disposable income of residents will reach 59,800 yuan.
Reporter Sun Quan reports from Wuxi, Jiangsu
Responsible editor: [Yu Xiao]