<Anchor> This
is a friendly economic time.
Reporter Han Ji-yeon is also here today (the 14th).
I think she said a few days ago that BMW Korea offers a subscription service.
But when I saw the article, I said, "Huh?"
I think I was a little tilted, but I think a lot of people felt the same way.
<Reporter>
Originally, it is called a subscription service to pay money to use what was originally selected as an option.
The BMW Korea official website introduces a subscription service that allows you to use black boxes and semi-autonomous driving functions from 10,000 won to 50,000 won per month. Originally, the heated seat function was also announced at 24,000 won per month.
But in Korea, most of the heated seats are considered to be basically installed in cars.
It is inevitably controversial to say that you are going to sell these things for money while raising the price of your car.
[Car review YouTuber: Driver and passenger seat heating function, hey…
haha.
It is not ventilated and the heated seat function is 24,000 won per month.
Do you have someone to write to?
Is it real?
Is it April Fool's Day?]
BMW responded quickly by deleting the content, but the content was exposed as the head office site was automatically linked, and the heated seat subscription system was released for some countries such as the United States and Europe.
<Anchor>
It was kind of like an episode in Korea.
By the way, is the subscription service gradually expanding in this automobile and finished car industry?
<Reporter>
Yes, subscription services have been launched by global automakers such as Tesla and Benz since last year.
From the company's point of view, a new profit model can be created, and from the consumer's point of view, there is a 'benefit' in which the product is continuously managed while expanding the range of choices, and in paying money as much as it is used.
For example, if you subtract the cost from the car price for a heated seat subscription service, the principle is calculated that you only have to pay for less than half a year.
However, such subscriptions are highly likely to be used as a money-making model.
Although it is a joke, there may be situations in which a function that should be included is missing, such as a consumer comment about whether the air conditioner is operated by subscription, or the customer is forced to sell more than necessary.
If it is viewed as such an 'option prank' to consumers, it will inevitably suffer damage to the brand image.
If the subscription system is implemented in consideration of the consumer's point of view, it seems to be an opportunity to expand into various revenue models.
<Anchor>
It remains to be seen how that field is reflected in the market.
Kyochon Chicken delivery fee going up again?
<Reporter>
Yes, the chicken price has gone up, and the era of chicken 20,000 won has begun. This time, Kyochon Chicken, the No. 1 in the industry, raised the delivery fee again, increasing the burden on consumers.
Some franchisees have raised the price from 3,000 won to 4,000 won, and if you order the cheapest 16,000 won, a quarter of the price of chicken will be paid for delivery.
[Kyochon Chicken official: Because the price of delivery service has gone up (delivery fee has gone up), I uploaded it after talking with the store owners at the head office.]
Of course, the delivery fee has gone up these days, but the increase in the delivery fee for Kyochon Chicken has a special meaning.
In 2018, it introduced a delivery fee of 2,000 won for the first time in the restaurant franchise industry, but was criticized for actually raising the price of chicken.
I did this once in July of last year and once this time, so I doubled it by 2,000 won in a year.
In November of last year, Kyochon increased the menu price by up to 2,000 won.
<Anchor>
Are you saying that there is a growing tendency to not order delivery lately?
<Reporter>
Yes, as the social distancing was lifted in April, the use of delivery apps decreased.
Compared to March, before social distancing was lifted, it decreased by 21%.
The lifting of the distance may have the biggest impact, but in a situation where the price of food itself has risen due to inflation, the minimum order amount has to be met, and there are more people who will not deliver now because they have to pay the increased delivery fee.
You said yesterday that the government will not distance yourself at this stage, even if there are signs that the corona virus will re-spread now.
In addition, delivery apps may start receiving money for packaging costs as early as October, so if this burden is passed on to consumers, it seems inevitable that additional delivery apps will leave.