Recently, the "Fifth (2022) Digital Finance Innovation Competition", jointly organized by China Financial Certification Center (CFCA) and China Electronic Banking Year, came to an end.
Among the 214 participating cases, Jiefu Ruitong won the Digital Financial Innovation Award for "online and offline credit card installment + marketing digitalization".
Jiefu Ruitong Co., Ltd. is an enterprise engaged in national third-party payment. It has the "Payment Business License" issued by the banking regulatory agency, and has the nationwide payment business license for Internet payment, mobile payment, and bank card acquiring.
Since its establishment, the company has always been based on inclusive financial innovation. With the approval of the banking regulator, Xiaomi officially introduced Xiaomi as a strategic partner and major investor in 2016.
In order to better serve customers around Xiaomi's ecological scenarios, Jiefu Ruitong actively linked China UnionPay and national banks to launch full-scenario credit card installment products.
Up to now, the online credit card installment launched by Jiefu Ruitong has become the leading merchant of UnionPay online installment.
In addition, the offline Mi Home UnionPay scan code installment will be launched in July 2021, becoming the first batch of merchants in the country to support code scan installment, and will continue to provide offline customers with an upgrade of the payment experience, which has won unanimous praise in the industry.
In terms of increasing the proportion of credit card installment payment, Jiefu Ruitong actively builds a digital platform for aggregated marketing, adapts to different marketing models according to different product models, and provides functions such as data visualization and targeted push to effectively solve low operational efficiency and low marketing utilization. , four major pain points such as low user retention and poor activity effect.
In terms of improving user experience, Jiefu Ruitong cooperated with UnionPay to complete the development and debugging of offline scene scanning code installment, and became the first institution of UnionPay code scanning installment.
When the order does not trigger the UnionPay scan code installment page, users can enjoy the full discount in the payment process in advance, effectively improving the user's payment experience.
In addition, Jiefu Ruitong also supports the superposition of full-reduction discounts, superimposing the full-reduction activities of different employers in the same scenario, and performs various calculations for different situations, and selects the user's current gear in various situations. The biggest discount not only enhances the competitiveness of credit card installment payment methods, but also effectively improves the user experience.