Encourage "group buying houses" in many places! How many people can form a group? How much can you save?

　　China News Service, July 14th:

　　Zhongxin Finance reporter Zuo Yukun

　　Recently, a new property market policy in the capital city of Northeast China has added a fire to the "group purchase of houses" that has become increasingly popular recently.

　　Can you fight to buy a house?

How many people can "form a group"?

How much can you save?

Data map: The streets of Changchun.

Photo by Gao Longan

Many places issued documents to encourage group buying of houses

　　On July 8, Changchun, Jilin Province issued the "Notice on Several Measures to Further Promote the Stable Development of the Real Estate Market" to support the centralized bulk purchase of commercial housing.

　　Changchun proposed to support government agencies, state-owned enterprises and institutions, colleges and universities, scientific research institutes and social groups to contact real estate development enterprises and organize centralized bulk purchases of commercial housing.

Group-buying houses requires a pre-sale permit for commercial housing, and real estate development companies must not sell below cost prices.

　　The property market regulation method of "group purchase of houses" appeared in the notices of provincial capital cities, and it is still very interesting.

Prior to this, Taiyuan, Shanxi, which is also the capital city of Shanxi Province, had launched preferential policies for group-buying housing for talents, and Yuhong District, Shenyang, Liaoning had launched the first real estate group-buying meeting for community workers.

　　Since June, the group purchase of houses, which has been gradually promoted, has also undergone an evolution from targeted to universal, from individual districts to large areas, and from self-organization to official encouragement.

　　Huanggang, Hubei, which launched the new policy on the same day as Changchun, issued relevant policies and gave clear guidance on the price issue that is the most concerned about group purchase of houses: encourage government agencies, institutions and large enterprises to organize group purchase activities for house purchases, and for group purchases of more than 20 people, development Enterprises give a discount of no less than 3% of the total personal housing price.

　　On July 7, Sichuan Bazhong proposed to encourage real estate development companies to use the group buying model to sell commercial housing, and that trade unions at all levels can actively organize employees to buy commercial housing in a group, and the preferential prices reached with development companies are not included in the range of the recorded price drop.

This regulation also gives the possibility of group purchase house prices to break through the "decrease limit order".

　　On July 4, Yunnan Pu'er issued a document encouraging the development of various forms of promotional activities in accordance with the law.

Encourage real estate enterprises to carry out promotional activities such as housing group purchase discounts and the old to bring new ones within the framework of laws and policies.

　　On June 29, Zhejiang Tonglu encouraged real estate companies to carry out group purchase discounts, and gave the idea of ​​"the more houses you buy at one time, the greater the discount".

Specifically: On the basis of the discount on the record price, a further discount of 3% for the one-time purchase of 10 or more sets of commercial housing (5 or more sets of pure stacked row or townhouse projects); A further 5% discount; for talents recognized by cities and counties who purchase commercial housing for the first time, they can get a 3% discount when purchasing a single set.

If the price after the floating discount is lower than 85% of the record price, the part below 85% will be discounted by the enterprise in other ways such as in kind.

　　The earliest cities that introduced similar policies in this round can be traced back to May 24. The market circulated a "Letter on Organizing and Carrying out Group Housing Activities" issued by the Guangzhou Zengcheng Housing and Urban-rural Development Bureau, which is considered to be the first openly organized by the government in the country. Group buying policy.

But then the policy is suspected to be cancelled.

Data map: There are many high-rise buildings in the city.

Photo by China News Agency reporter Wang Dongming

"Group purchase" in the name, "discount" in the real

　　"The purpose of launching commercial housing group buying activities in various places is to promote the overall market activity and sales, and to speed up the recovery of market confidence. The way of group buying is mainly to provide some discounts and promotions for the real estate prices during the group buying period, in order to drive home buyers. The pace of entering the market.” said Zhang Bo, director of the branch of the 58 Anju Room Industry Research Institute.

　　"The government's encouragement of group buying is new, but for our sales office, the promotion of group buying has always existed, especially since this spring." Xiaolin, a real estate consultant in Jinan, Shandong, told a reporter from Zhongxin Finance and Economics that his current location In the sales office, you can enjoy a discount of 200-500 yuan per square meter through group purchases.

　　"Group buying is actually a tacit price reduction method in the industry. For example, some buyers will negotiate prices in the name of group buying. Before viewing the house, they will ask a few friends and colleagues to go to the sales department together. The real estate consultant finds the sales manager to talk with them. Of course, it would be best if they can buy together." Xiaolin said.

　　In Xiaolin's view, group buying is a way that both buyers and sellers can accept and make a profit: "The price given by the real estate consultant for the first time, on this basis, there are two or three points of discount are acceptable. A house of four or five million yuan can be discounted by more than ten thousand yuan.”

　　A property consultant in Wuhan, Hubei also told reporters that as long as you say a group purchase when you go to the sales department to see the house, you can get a discount, and the total price can be discounted by tens of thousands of dollars.

　　"No matter how many people want to buy how many sets, even if there is only one set, you can enjoy group buying discounts if you determine the time to see the house in advance." The real estate consultant said.

　　"The role of group buying will be significantly differentiated across regions: if the city's oversupply is serious and the overall market confidence is still at a relatively bottom, then the boosting effect of group buying will be relatively limited; For cities in China, the role of group buying will be more obvious.” Zhang Bo mentioned.

Data map: Residential building.

Photo by Guo Qiyu

Is it risky to buy a house in a group?

　　In fact, it seems that the group purchase policy, which has just become popular, has once again "turned red" this time, and has even been repeatedly restricted when the market is overheated.

For example, in 2018, Xi'an, Changsha, Hangzhou, etc. successively introduced policies to suspend the purchase of houses by enterprises (enterprises and institutions), thereby curbing the "false fire" of the property market.

　　Li Qi (pseudonym), a real estate agent in Changsha, Hunan, mentioned to reporters that he had heard of related disputes around 2018.

"At that time, some owners paid the group purchase fee and signed the group purchase agreement at the sales department. It took almost a year to find out that the recorded price of the house was much lower than the actual payment price, but the money was paid in one lump sum at the POS machine, and the I didn’t sign the house purchase contract, and I didn’t get the money back in the end.”

　　"Some time ago, I had an apartment with a unit price of 3,500 yuan for group purchase. I could buy a 35-square-meter apartment in a good location for a total price of over 100,000 yuan. It is still an off-plan property, and many people feel that the risk is quite high, and they have not sold it in the end." Li Qi said.

　　Because of the potential risks of group buying houses, some cities have explicitly mentioned in their policies that group buying houses are prohibited.

On July 11, Sanmenxia, ​​Henan Province issued a document mentioning that the pre-sale price filing system for newly built commercial housing should be strictly implemented, and real estate development companies should be guided to reasonably determine the average sales price and stabilize the price of commercial housing.

Organs, public institutions and state-owned enterprises are not allowed to organize new group purchases of housing or targeted development of housing.

　　In March, Zhengzhou, Henan also proposed that government agencies, public institutions and state-owned enterprises are not allowed to organize new group purchases of housing and targeted development of housing within the territory of Zhengzhou.

　　"However, due to the differences in the scale of group purchases and the strength of discounts, it is more difficult to gather large-scale home buyers, and it may be one of the challenges that individual preferences are difficult to reach a consensus. Therefore, the implementation of this measure needs to be clear about the Different discounts for different group purchase scales are explained, and at the same time, the review of housing purchase qualifications is strictly controlled." Guan Rongxue, an analyst at Zhuge Housing Search Data Research Center, believes.

　　"From the actual process, all kinds of houses purchased by group need to ensure that they comply with the marketing rules. Do not use some illegal and non-compliant items for group purchase, otherwise it will easily damage the credibility, and there will be some delivery problems in the future." E-House Yan Yuejin, research director of the Institute's Think Tank Center, said.

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