Before the 23rd of this month, the eel sales season is in full swing.
The price of eels is on the rise due to rising raw material prices, and the retail industry is also moving to strengthen the lineup of products that can be shared by families.
At a long-established eel specialty store in Chiyoda-ku, Tokyo, the price of the popular menu "Unajū" was raised from 3400 yen to 3700 yen at the end of May.
The purchase price of domestic eels has risen due to the increase in aquaculture and transportation costs, and the prices of charcoal for grilling eels and seasonings have also risen. We raised the price to keep it crying. "
In the restaurant industry, we have raised the price of menus using beef bowl chain Sukiya and Matsuya eel from last year.
According to the Ministry of Internal Affairs and Communications, the retail price of domestic eel kabayaki last month averaged 1286 yen per 100 grams in the 23 wards of Tokyo, an increase of more than 11% from the same month last year.
Under these circumstances, Aeon, a major distributor, expects that the demand for sharing and eating with families will increase, and the amount of domestic eel kabayaki, which is about 30 cm long and is for 2 to 3 adults, has increased 1.5 times last year. I increased it.
The number of reservations since the 1st of this month has increased by about 10% from the same period last year, and the person in charge says, "We want to offer eels as a product that is easy for customers to reach."