Affected by factors such as the new crown pneumonia epidemic, residents' spending power and willingness to spend have been affected to a certain extent.
In order to cope with the impact, various localities and departments have strengthened employment assistance, broadened income-increasing channels, ensured the growth of residents' income, and promoted the recovery of consumption.
At present, what work have local governments done to ensure consumption capacity?
How effective is the promotion of consumption recovery?
Stabilize employment and promote consumption
At present, consumption, especially contact consumption, is recovering slowly, and small, medium and micro enterprises, individual industrial and commercial households and the service industry face many difficulties.
Fujian Province has taken comprehensive measures to stabilize the main players of the consumer service market, increase employment and increase income, etc., to ensure the consumption capacity of residents.
"Helping enterprises to tide over the difficulties is the most urgent task. Only by safeguarding market entities can we ensure employment, livelihood and consumption." Xie Longjin, a member of the party group and chief accountant of the Fujian Provincial Department of Finance, said that Fujian Province has accelerated the implementation of combined tax and fee support policies to stimulate The vitality of market entities.
Data show that from January to May this year, Fujian Province completed a tax rebate of 40.8 billion yuan, involving 52,000 market entities.
"The tax rebate policy was released in the first half of the year, which will play a positive role in relieving the financial pressure of enterprises and improving market confidence, especially in stabilizing the main players in the consumer service market." Xie Longjin said.
In addition, Fujian has also raised the standard of returning to stable jobs.
On the basis of increasing the rate of return for stable employment of small, medium and micro enterprises from 60% to 90% in the early stage, the proportion of return for stable employment of large enterprises will be increased from 30% to 50%, to help enterprises bail out and stabilize employment.
In order to strengthen employment assistance and boost residents' spending power, Jiangsu has allowed 22 difficult industries such as catering, retail, and tourism that have been greatly affected by the epidemic, as well as small, medium and micro enterprises with business difficulties in more than 1 medium- and high-risk epidemic areas this year. Apply for a phased deferral of pension, unemployment and work-related injury insurance premiums.
As of the end of May, Jiangsu had reduced the burden of corporate social insurance by 6.35 billion yuan.
"The policy of reducing social security premiums and delaying payment of social security premiums not only gives relief to enterprises in difficult industries, but also provides a bottom line for the vast number of employed people." said the relevant person in charge of the Social Security Department of the Jiangsu Provincial Department of Finance.
Helping college graduates find high-quality jobs will help give full play to their professional and technical advantages and stabilize social income levels and social consumption.
It is the graduation season. In the past few days, Xiamen has actively taken the lead in building a "government-school-enterprise" cooperation platform, held online and offline special job fairs, and took various measures to promote the employment of fresh graduates, adding nearly 10,000 graduate jobs of various types.
As of now, there have been more than 60,000 graduates from colleges and universities in Xiamen in 2022, and the employment rate of graduates from colleges and universities in Xiamen has exceeded 60%.
Tong Changfeng, a member of the party group and deputy director of the Fujian Provincial Department of Human Resources and Social Security, said that Fujian comprehensively uses policy subsidy tools, such as issuing social security subsidies for enterprises, one-time employment subsidies and one-time job expansion subsidies, to encourage and support enterprises to absorb college graduates for employment. , expand employment space in emerging fields, and promote multi-channel and multi-form employment for college graduates.
Experts said that the high-quality assistance measures in various regions have stabilized employment levels, improved consumption capacity, and injected impetus into the recovery of consumption.
Broaden revenue channels
Some time ago, Wang Dalong, a Nanjing citizen who was unemployed for 2 months, found a new job - a T3 travel network car-hailing driver.
"The sports car is about 10 hours a day, and the monthly salary can reach more than 10,000 yuan." Wang Dalong said that with income, consumption can only be confident.
"Since this year, T3 Travel has continued to recruit online car-hailing drivers in 12 operating cities in Jiangsu Province, and it is expected to provide more than 50,000 jobs." Cui Dayong, Secretary of the Party Committee and CEO of T3 Travel, told reporters that they will continue to take advantage of the technology platform to create More employment opportunities, with the steady growth of residents' employment, will drive the increase of residents' consumption.
Takeaway riders with "two wheels", courier boys with "three wheels", and car-hailing drivers with "four wheels"... Jiangsu strives to promote the mutual achievement of the platform economy and new employment forms, and become a stable and secure employment platform. One of the important starting points to promote consumption.
"Although the epidemic has also brought many small impacts, overall income has increased." said Zheng Nannan, a villager in Dong'an Village, Lishan Street, Lintong District, Xi'an City, Shaanxi Province.
Zheng Nannan was engaged in catering in other places a few years ago.
Since April 2020, she has had a new job at Houying B&B in the village.
Zheng Nannan said that her monthly salary is now about 3,800 yuan, which allows her to increase her income a lot while taking care of her family, and her family life is more secure.
In Xi'an, there are many more villages like this.
Cheng Jun, Secretary of the Party Branch and Director of the Village Committee of Zhangjia Village, Zhangbu Street, Gaoling District, Xi'an City, told reporters that the village-enterprise cooperation in recent years has made the village's total assets reach 34.67 million yuan, and the project's operating income in 2021 will reach 4.6 million yuan.
The villagers not only get dividends, but also increase their income from labor, and enjoy the dividends brought by the reform at their doorstep.
Industry experts said that it is necessary to make full use of the advantages of the new economic form, vigorously develop the service industry, stimulate the vitality of key groups to increase income, stabilize wage income expectations, expand property income channels, and effectively enhance residents' spending power.
stimulate consumption
While promoting residents' income through multiple channels and effectively improving their consumption capacity, market players should be encouraged to improve the quality of products and services, so that the supply system can better meet the needs of the masses for a high-quality life, and stimulate their willingness to consume.
Rural areas are a shortcoming in the consumption field, but there is also huge room for imagination in expanding domestic demand.
Xi'an, Shaanxi not only allows villagers to "have money to spend" by means of increasing employment and income, but also strives to promote the high-quality commercial development of agriculture-related districts, counties and development zones, so that farmers "have land and flowers" and realize a virtuous cycle of increasing farmers' income and improving consumption quality. .
Not long ago, Xi'an issued the "Implementation Plan for Strengthening the Construction of County Commercial Systems to Promote Rural Consumption (2021-2025)", which proposed tasks such as improving farmers' income levels and enriching the rural consumer market.
The relevant person in charge of the Xi'an Municipal Bureau of Commerce said that it is necessary to guide new products, new services, new technologies and new ideas to go to the countryside, narrow the consumption gap between urban and rural areas, allow farmers to enjoy the same standard products and services as the city at their doorsteps, and stimulate rural consumption vitality.
A few days ago, the General Office of the Jiangsu Provincial Government issued the "Implementation Opinions on Further Unleashing Consumption Potential to Promote Consumption Accelerated Recovery and High-Quality Development", proposing "to accelerate market recovery, fully stimulate and release consumer demand", "continue to stabilize market expectations, and further 23 key measures in five areas, including "enhancing consumption potential and driving force", "grasping the trend of consumption upgrading, and making every effort to create a new highland for quality consumption".
"The "Opinions" encourage local governments to issue coupons, free coupons, and cash subsidies, and introduce 'real money' subsidies and benefits such as ticket reduction and exemption for tourist attractions, free opening in off-season, discounts on performance tickets, etc., and amplify the consumption 'multiplier effect' , to further stimulate consumption." The relevant person in charge of the Jiangsu Provincial Department of Commerce introduced.
According to reports, on the basis of stable employment, all parts of Jiangsu are accelerating the activation of the "main engine" of consumption, setting off a "monthly activities, quarterly themes, and sustainable throughout the year" to promote consumption boom.
From January to May this year, Jiangsu's total retail sales of consumer goods reached 1,696.7 billion yuan, and the pace of consumption recovery accelerated.
Our reporter Liu Chunmuyang Yang Kaixin Jiang Bo