China News Service, Changsha, July 9 (Reporter Tang Xiaoqing) On July 9, Hunan's first Maotai ice cream flagship store officially settled in Changsha Joy City, and many citizens came here.

There was a long queue in front of the store, and young consumers set off a consumption boom.

　　"Post-90s" Ms. Chen came to the scene early in the morning to line up.

"Young people like to pursue fashion and new things, so I'm here too," said Ms. Chen, who bought three boxes of original Moutai ice cream.

　　Changsha's distinctive Internet celebrity characteristics and active consumption atmosphere attract brands from all walks of life.

Moutai's cross-border ice cream is a manifestation of Moutai's approach to young consumer groups.

This time, Moutai Ice Cream opened its first Hunan store in Changsha, which is precisely because of Changsha's young, trendy and energetic consumption attributes.

　　Moutai Ice Cream is a full-cream ice cream jointly launched by Maotai and Mengniu. It has three flavors: classic original flavor, green plum boiled wine flavor, and vanilla flavor. The proportion of Moutai wine is 2%, 1.6%, and 2% respectively.

In the Changsha Maotai Ice Cream flagship store, there are also ready-made ice cream cones, priced at 39 yuan a piece.

In addition, there is also a ready-made ice cream called "Bingchun Love", which is priced at 99 yuan and has not yet been sold.

Citizens take pictures of Maotai ice cream lined up to buy.

Photo by Yang Huafeng

　　On July 9th, in addition to Changsha, four Moutai Ice Cream flagship stores in Hangzhou, Shenzhen, Guangzhou and Wuhan will also open simultaneously, and the offline channels of Moutai Ice Cream will be expanded to 9 flagship stores; iMoutai App will also be the only line currently available. On the channel, Moutai ice cream will be sold simultaneously in Zhejiang, Guangdong, Hubei, Hunan and other provinces.

　　Because Moutai ice cream contains a certain amount of alcohol, it is not sold to minors.

The staff also reminded on the spot that minors, pregnant women, people with alcohol allergies, etc. should not eat.

According to the on-site alcohol test, drivers should eat it with caution, do not drive immediately after eating, and do not eat while driving.

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