The price of online purchasing exceeds 250 yuan, and Maotai ice cream is also "fried"?

　　China News Service, Beijing, July 9th:

　　Xie Yiguan, a reporter from China-Singapore Finance and Economics

　　Want to eat Moutai ice cream, what if you can't buy it in your own city?

Maybe you can go to the e-commerce platform to see.

　　Since Moutai ice cream is currently only sold in some cities, on the e-commerce platform, a daigou business has emerged, and the price is also much higher than the original price.

Moutai ice cream doubles its online purchase price

　　Official information shows that there are currently four flagship stores under the Moutai Ice Cream line, namely the Moutai International Hotel Moutai Ice Cream Flagship Store opened on May 19, and the Moutai Ice Cream flagship store in Guiyang Vientiane Hui opened on May 29, and June 29. The opening of Xi'an Qujiang Joy City Moutai Ice Cream Flagship Store and Nanjing Xinjiekou Golden Eagle Moutai Ice Cream Flagship Store.

　　In addition, on May 29, after the "i Moutai" APP opened online sales of Moutai ice cream in Guizhou, from June 29, Jiangsu and Shaanxi provinces also opened the purchase of Moutai ice cream.

　　In addition to these three provinces, consumers in other places can only find other channels to buy Moutai ice cream.

Therefore, on the e-commerce platform, many merchants have started the Maotai ice cream purchasing business.

　　On multiple e-commerce platforms, reporters from China-Singapore Finance and Economics noticed that although the prices of different merchants are different, most merchants have a single-cup purchase price of more than 100 yuan, and some merchants have listed prices as high as more than 250 yuan.

Screenshot from an e-commerce platform.

　　Some merchants set the price to start at 3 cups, the price is concentrated at more than 300 yuan, the price of 6 cups is concentrated at more than 700 yuan, and the price of 12 cups is more than 1200 yuan. There are three flavors: green plum boiled wine, classic original flavor and vanilla. Can be purchased in combination.

　　On the "i Moutai" APP, the regular packs of classic original and vanilla flavours are priced at 66 yuan/cup, and the green plum boiled wine is priced at 59 yuan/cup; the price of 12 cups of the combination pack (3 flavors) is 764 yuan.

　　If the delivery fee is not considered, on the e-commerce platform, the purchasing price of many Moutai ice creams is already twice the original price, and some even more than three times.

　　In an online store, a single cup of Moutai ice cream is priced at 128 yuan. The merchant told reporters, "The reason why it is so expensive is because it needs to be mailed online, as well as packaging costs and operating costs. In addition, you also need to make money yourself, including certain profit."

　　"As long as one is damaged at random, we will not be able to make any money from selling several." The above-mentioned merchant added.

　　The e-commerce platform shows that many sellers mark it as SF cold shipping, and the packaging uses an incubator + insulation bag + dry ice to ensure that the ice cream does not melt.

Where do online sources come from?

　　From the store introduction, many e-commerce sellers say that Moutai ice cream is a purchasing agent for offline physical stores. Since it is a purchasing product, the order is placed after the order is placed, and it cannot be shipped immediately.

Some merchants said that due to the tight supply of goods in offline physical stores in Guizhou, they are often out of stock in limited quantities, resulting in longer delivery times.

　　A reporter from China-Singapore Finance and Economics consulted the Moutai Ice Cream Shop at the Moutai International Hotel. The staff told the reporter, "One person can only purchase 10 pieces per day."

　　The reporter inquired on the "i Moutai" APP on the 7th, clicked on the classic original flavor, and selected ordinary delivery to Guizhou. The purchase limit of a single product is 12.

Screenshot from the "i Moutai" APP.

　　Under the restrictions on purchases in some flagship stores and the "i Moutai" APP, the reporter noticed that some e-commerce sellers marked that Moutai ice cream was in stock, and could be distributed in many warehouses across the country.

　　The reporter asked a number of online merchants as consumers, and some merchants replied, "Because I stocked up the goods." Stable supply, two or three thousand copies a day, so there is stock."

　　In this self-proclaimed "stable supply" merchant store, the price of Maotai ice cream 12 cups is currently only 1,099 yuan.

The merchant also said, "We ship in large quantities and ship by ourselves, so it is cheap. Many merchants are looking for us to ship on their behalf."

　　Regarding the statement of "supplying two or three thousand copies a day", the staff of the Maotai Ice Cream Flagship Store of Maotai International Hotel said, "We don't have so many goods here."

　　The staff of Moutai Ice Cream Flagship Store in Joy City, Xi'an Qujiang also told reporters, "Although there is no limit to purchase, this situation is impossible. Which store can store so much."

　　As for some merchants claiming to ship directly from the manufacturer, whether there is such a situation that the manufacturer sells to the merchant privately, the official customer service of Kweichow Moutai said, "We have indeed paid attention to this problem, and we will also improve this aspect in the future. 'i Maotai' and other formal platforms to buy."

Multiple cities will open, and the increase in sales may ease

　　Faced with the behavior of online merchants selling Moutai ice cream at a higher price, Xiao Zhuqing, an expert in the liquor industry, told a reporter from China-Singapore Finance and Economics, "Now some 'scalpers' rely on consumers' expectations and love for Moutai ice cream to make a difference in the price of 'time lag'. It belongs to the market behavior, but it also shows that Moutai ice cream is very popular with consumers, and consumers are willing to pay more."

　　On an e-commerce platform, the monthly sales of Moutai ice cream in a store has reached thousands, and there are currently more than 500 reviews.

　　According to Kweichow Moutai, on July 9, Moutai ice cream shops will open in Hangzhou, Wuhan, Changsha, Guangzhou and Shenzhen, and the "i Moutai" APP will also be released simultaneously in the provinces where the above cities are located.

　　As Moutai ice cream is rolled out in other cities, Xiao Zhuqing said, "The state of merchants selling Moutai ice cream at a higher price may ease, but it is difficult to improve the situation that Moutai ice cream is in short supply in a short period of time."

　　"Moutai's popularity is superimposed on the popular category of summer ice cream, which has contributed to the popularity of Moutai ice cream." Food industry analyst Zhu Danpeng also told reporters that in the future, with the landing of other Maotai flagship stores and the improvement of the distribution system, this kind of price increase will be sold. phenomenon or no longer exist.

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