The tourism industry has been tested and seeks breakthroughs (new economic orientation and stable market players)

　　Our reporter Huang Chao People's Daily reporter Wang Zhe "People's Daily" (July 06, 2022 Edition 02)

　　Since the beginning of this year, as an industry with strong contact, aggregation and liquidity, the tourism industry has been continuously affected by the epidemic, and some enterprises have encountered operating difficulties.

At present, many practitioners are actively exploring and responding flexibly, and many places and departments continue to issue relevant relief policies.

Many readers and netizens have put forward opinions and suggestions and reported difficulties through channels such as the "leadership message board" of People's Daily Online. Relevant local departments and units have responded actively, and some of these problems have been properly resolved.

　　Inner Mongolia--

　　Difficult companies can apply for deferment of related fees and targeted rewards and subsidies for the tourism industry

　　Travel agencies are an important part of the tourism industry and are associated with hotels, restaurants, scenic spots, business circles, motorcades, tour guides, aviation, railways, etc.

At present, some travel agencies are facing difficulties, and it is hoped that relevant departments will introduce effective assistance measures.

　　"Before, I mainly worked on ground connections. The reception volume has increased year by year, and the income has been good." Zhang Jianwei is the head of Yida Travel Agency in Hohhot, Inner Mongolia Autonomous Region.

Some time ago, affected by the local epidemic, tourism reception in some areas of Inner Mongolia was suspended. He was a little worried, so he left a message on People's Daily Online.

　　Three days later, the staff of the Cultural and Tourism Office of the Inner Mongolia Autonomous Region, together with the relevant departments, responded to the process and made suggestions from various aspects.

"With the post-stabilization subsidy policy, each of us can receive 600 yuan per month. All personnel's medical insurance is 50% borne by the city, and social security, unemployment insurance, etc. are exempted. Travel agencies also enjoy the treatment of partial tax exemption." Zhang Jianwei said .

　　"With these policy guarantees, we can operate normally, and the impact is not as serious as expected." Zhang Jianwei said that he also applied for a full refund of the security deposit for the travel agency.

　　Zhang Jianwei adjusted the business direction of the travel agency in a timely manner and accepted tourists through the Internet. "We launched 'customized tours' to attract young people online. According to their preferences, tailor-made routes and services."

　　"Since there is no way to pick up tourists, let travel agencies go out." According to this line of thinking, travel agencies develop "small group tour" services in many low-risk areas, Zhang Jianwei introduced, "For example, from the Spring Festival to the 'May 1' holiday, We mainly receive tourists who go to Hainan for vacation, and operate the online 'air ticket + hotel' business, and the income is OK."

　　The Cultural and Tourism Office of Inner Mongolia Autonomous Region held a meeting to discuss with operators to discuss how to promote the recovery and development of tourism.

At the same time, the Hohhot Municipal Bureau of Culture and Tourism has researched and formulated targeted reward and subsidy policies, increased support for the organization of outings, city tours, and the development of intra-regional tours, and helped travel agencies resume production.

　　"Nowadays, many scenic hotels are channeling traffic through social platforms, offering group purchase discounts, and orders for pre-sale products have increased significantly. I also plan to try 'expired refunds, no refunds, and refunds at any time' to make tourists' consumption safer." Zhang Jianwei said.

　　Yunnan--

　　Developing "Cloud Tourism" Brings New Opportunities, Efforts to Promote Tourism Recovery

　　Every year in mid-April is the traditional festival of the Dai and other ethnic minorities - the Water Splashing Festival.

In previous years, folk activities such as water splashing and dragon boat racing attracted tourists from all over the world to appreciate the charm of local festival culture.

　　Before the festival this year, a number of tourism and related industry practitioners in Xishuangbanna Dai Autonomous Prefecture, Yunnan Province wrote to the editor of this newspaper, expressing their eager expectations and appeals for the festival.

In response, the staff of Xishuangbanna Prefecture Bureau of Culture and Tourism replied that according to the requirements of epidemic prevention and control, a series of activities such as "Clouds and Water Splashing Festival" will be held this year to drive shopping and other cultural and tourism consumption online.

　　"Clouds" water splashing carnival, "running the pendulum", intangible cultural heritage display... Through live webcasts, this year, people across the country "stayed home" for the online water-splashing festival, with 130,000 live broadcast participants.

　　"Hello everyone, I'm Xiaoyu! Today, we're going to Mengyuan, the birthplace of the story of the Dai Peacock Princess, which is the hometown of Baojiao Niu." In the live footage of the "Clouds Over the Water Splashing Festival" series of events, the Dai girl Xiaoyu Walking into the scenic spot, taking netizens to visit 13 local scenic spots, telling traditional cultural stories, and enhancing the influence of Xishuangbanna cultural tourism brand.

　　In addition to visiting the characteristic landscapes, the "running to the pendulum" activity is also the highlight of the local Songkran Festival.

Music, flowers, food... Various themes of the "Place" market attracted hundreds of local merchants to actively participate, and the products were rich and varied.

The live broadcast of "Flying" shows in depth the integration of folk culture and fashion, develops tourist groups and taps the potential of online consumption.

　　Many businesses and tourists said, "Although we can't have a large-scale Songkran Festival this year, we still hold some interesting small markets, and the atmosphere is immediately felt!"

　　The "Cloud" Water Splashing Festival under the epidemic is also a great opportunity for cultural tourism to integrate technology development.

The relevant person in charge of the Xishuangbanna Culture and Tourism Bureau said that the local area will also continue to develop tourism digital technology, and strive to promote the recovery and healthy development of the tourism industry.

　　The official launch of a series of "Internet + Tourism" activities has also inspired practitioners.

This year, many scenic spots have launched live broadcast promotions on social networking platforms, successfully attracting online and offline traffic and opening up development space.

　　Netizens suggest-

　　Promoting the implementation of the bailout policy is effective and avoiding the brain drain in the tourism industry

　　It can be seen from the letters from readers and the messages from netizens that most tourism industry practitioners are still full of hope for the future of the industry, and firmly believe that "there are still many opportunities for development" and "people always have a passion for travel".

However, some urgent practical problems still exist.

　　"At present, a lot of relief policies to support small and micro enterprises and individual industrial and commercial households have been introduced from the central government to the local government, but the businesses in our side have not yet enjoyed the support of the relevant rent reduction and exemption policies." A businessman in a well-known scenic spot in a southwestern province In the message, the scenic spot was once listed as a medium-risk area, and the passenger flow decreased, but the progress of some local support measures was slow. It is recommended to increase the implementation and expand the coverage of beneficiary groups.

　　In addition, many netizens noticed that the Ministry of Culture and Tourism issued a notice on the scientific and precise implementation of the "circuit breaker" mechanism for inter-provincial tourism, and expressed their support.

However, some local travel agencies reported that "the epidemic prevention policies of different regions and scenic spots have not been scientific and accurate, which has increased the cost of travel agencies to a certain extent." isolation, etc.

　　"Some practitioners have reduced incomes or even face unemployment, and hope to provide employment assistance to tour guides who meet the policy conditions." Relevant practitioners said that problems such as brain drain in the tourism industry have gradually become prominent, and many people cannot wait for the relief policy to benefit the grassroots. It's hard to call back after leaving the industry.

"These talents have only grown up after years of development in the tourism industry, and precious talents should be protected from loss."

　　At present, many places and departments are accelerating the implementation of the rescue policies that have been introduced to the grassroots.

"These days, we have been increasing revenue and reducing expenditure, and trying to maintain the status." Zhang Jianwei said that he hoped that relevant departments will continue to put good policies in urgent need, better solve specific problems, and help everyone tide over the difficulties.

　　(Chen Zhiqi participated in the writing)

　　■Message board

　　I was doing rural tourism in Qinghai Kambura Scenic Area. The tourist reception center has three floors. The first floor sells tourist souvenirs and special food, and the second and third floors are homestays.

However, during the epidemic, the "two certificates and one certificate" have not been able to be completed. My start-up funds are self-raised, and the pressure is very high.

After leaving a message to reflect the situation, the staff of the County Housing and Urban-rural Development Bureau and the County Natural Resources Bureau contacted me, and it was quickly settled.

I hope more tourists will know about Cambra and fall in love with the unique scenery here.

　　——Mr. Ma, Jianzha County, Huangnan Tibetan Autonomous Prefecture, Qinghai Province

　　I am a merchant in Hukou Waterfall Scenic Spot. Affected by the epidemic this year, my income has decreased.

The Shaanxi Yellow River Hukou Cultural Tourism Development Company, which is responsible for the operation of the scenic spot, has provided rent reduction and exemption for 16 merchants in the scenic spot in the past two years, and hopes to continue this year.

After receiving my message, the staff of the operating company replied to me that at the end of this year, we will implement the reduction and exemption measures according to the policy according to the operation situation of the whole year.

They said that although the operation of the scenic spot is difficult, no matter how difficult it is, they will overcome the difficulties together with the merchants.

　　——Mr. Zhang, Yichuan County, Shaanxi Province