China News Service, July 6 (Wu Jiaju) Since its birth, "expensive" has become one of Zhong Xuegao's labels.
Consumers often pay for things that they think are "valued". If a product is "expensive" than similar products, they need to provide a reason for "expensiveness".
Zhong Xuegao hopes to endorse "expensive and valuable" by creating high-end, healthy, scarce and other brand labels, and provide consumers with additional added value, but whether it is Zhong Xuegao or other products, what brand strategy and marketing methods are used? , and ultimately need to go through the test of the market.
This time, the hot search topics related to Zhong Xuegao, such as "31 degrees room temperature for 1 hour", "ice cream does not melt", "Why Zhong Xuegao aroused public disgust", "Where is the root cause of Zhong Xuegao's public opinion overturning", etc. continued to dominate the list. On social platforms, some people dispute that Zhong Xue's high value is not worthy of sympathy; some people extend the heated discussion on the price of ice cream brought by the "ice cream assassin", expressing their dissatisfaction with the high price of ice cream.
Behind the hot search topic of Zhong Xuegao's dominance on the list is another test of Zhong Xuegao's "healthy" label out of concern for its food quality and safety, because consumers are not interested in products known for being "expensive". Often with higher expectations, Zhong Xuegao focuses on high-end, atmospheric, and high-end brand settings, which naturally brings more topicality.
With the development of social economy, in the wave of commodity replacement, some commodities are good and cheap, and some commodities are famous for being "expensive".
From the perspective of market history, those that are famous for being "expensive" and still remain in the market are often "genuine" commodities that have undergone long-term market testing.
If the product does not have excellent quality, one hundred and eighty cups of "palace jade liquor" will be just a cup of boiled water, no matter how much marketing is done.
(Zhongxin Finance)