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is a friendly economic time.

Reporter Han Ji-yeon is also here today (the 5th).

Competition for the lowest price in the hypermarket industry is getting fierce these days.



<Reporter>



Yes, there are a lot of people who are afraid to go shopping these days because the prices are so high.



First of all, at E-Mart, you can buy 40 essential products at the lowest price, from eggs, milk, and kimchi that you often buy to daily necessities such as cosmetic soap.



Every day, we monitor the price of rocket delivery from other large marts or Coupang and adjust the price.

Both offline and online malls are applicable.



In this way, the price of 40 items can be purchased at 11% to 50% cheaper, but the average price is 13% lower.



In addition, from the 14th, we decided to lower the price of 10 products whose prices increased significantly every two weeks to the lowest price.



This event runs through the end of the year.

If the price does not decrease after that, we decided to extend the period.



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You just explained E-Mart.

I don't think other marts will stand still. How about other marts?



<Reporter>



Yes, large marts can lower their prices through various methods such as bulk purchases or changing sales channels.



Lotte Mart started price management in March, and is especially focusing on 500 daily necessities with the top 30% in sales.



Every Thursday or in real time if necessary, we check if the price is right and adjust the price or look for alternatives.



Homeplus has also increased the number of items sold at low prices since last January, but this month, in line with the duty-free measures for processed foods such as kimchi and red pepper paste, the discount went beyond the exempted tax amount.



Until tomorrow, fresh food, etc. will be discounted up to half price.



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convenience store industry is also participating in the competition for the lowest price.



<Reporter>



Yes, the number of people shopping at convenience stores has also increased considerably.

Convenience stores are attractive even though they are a bit expensive.



First, 7-Eleven lowered the prices of five ingredients, such as eggs and pork belly tofu, to the level of supermarkets.

Going forward, we plan to expand the scope to daily necessities.



Also, this month, we are holding an event to give you a half price discount if you purchase more than 5,000 won with a specific card.



GS25 sells products from small and medium-sized companies at 70-80% cheaper than general products.



At CU, you can buy vegetables, and 13 kinds of vegetables such as garlic, red pepper, and green onion are sold in one or two pieces, which are about 30% cheaper than the average price in the industry.



These days, convenience stores are selling products that are close to their expiration date at a low price, which is also a way to save money.



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It seems that competition for the lowest price was fierce among large marts a few years ago, but the low-cost competition cannot be sustainable.

I don't know how long I'll be able to pull this off this year, but I'm expecting it to play a role that can lighten the cost of shopping carts right now.

And there are ways to buy stock items at a lower price.



<Reporter>



Yes, it doesn't matter if the product is slightly flawed, as long as the price is low, more and more people are opening their wallets these days.



It's a discount store that sells stock items, and there's everything from large home appliances to furniture, IT devices, and various daily necessities.



Products returned by customers simply because they changed their mind, or products that were displayed in a model house, are fine.



There is absolutely no problem with performance.

It is 30-40% cheaper than the regular price, or at most 50% or more because it is slightly scratched or the packaging is broken.



As the number of online shopping returns increases, the market handling inventory is also growing. The inventory product planning office operated by an e-commerce company is so popular that last month's sales tripled compared to the previous month.

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