China News Agency, Beijing, June 30 (Reporter Pang Wuji) "On average, there are more than two adjustments per day", which is a true portrayal of China's real estate market in the first half of this year.

According to the statistics of the Centaline Real Estate Research Center, in the first half of the year, China issued more than 460 real estate-related policies, an increase of more than 60% compared with the same period last year.

In addition to the adjustment of traditional policies such as the loosening of purchase restrictions and loan restrictions, and the provision of housing subsidies, recently, various localities have begun to make "strange tricks" to stabilize the property market.

  A few days ago, the first real estate project in Nanjing launched the "Watermelon exchange, up to 100,000 yuan (RMB, the same below)" activity, with a price of 10 yuan per catty to offset the house payment.

The first real estate project in Wuxi launched the "Peach Repayment" campaign, which can be paid up to about 188,900 yuan.

Some time ago, real estate companies in two Henan counties also launched the "Garlic House Exchange" and "Wheat House Exchange" activities, but they were urgently stopped by the developers due to the high degree of public attention.

In addition, there are also "innovative" promotional methods such as "buying a house and sending a pig" and "buying a house to help employment" by developers.

  It is worth noting that most of these promotions are located in county towns or the outer suburbs of cities, attracting county towns, township residents or urban groups.

For the agricultural products used to offset the purchase price, developers mostly buy at a premium, which is equivalent to discounting the house. In essence, it is still a disguised reduction in housing prices, and even hopes to break through the price limit constraints.

  In addition to the various marketing methods of developers, various localities have also introduced a series of "extraordinary" measures to stabilize the property market.

  Among them, the provident fund policy of "one person buys a house for the whole family" has attracted much attention.

Zhuhai City recently introduced a new policy on provident funds, saying that "one person buys a house and the whole family helps".

Zhuhai employees can withdraw 90% of the account balance to help their immediate family members (spouse, parents, children) pay the down payment for the purchase of a house, and can also withdraw the provident fund monthly to help their immediate family members repay the house purchase loan.

According to statistics from market institutions, more than 10 cities including Tianjin, Ganzhou in Jiangxi, Cangzhou in Hebei, Qinhuangdao in Hebei, and Chaozhou in Guangdong have introduced similar policies.

  Another hot word in the property market recently is "house ticket".

A term that faded out of view a few years ago has recently returned.

The "room ticket" is similar to a check, in which the corresponding compensation for demolition and resettlement is issued.

For example, Zhengzhou recently proposed to implement house ticket resettlement for the renovation of shanty towns in the central urban area, and for the expropriated people to use house tickets to buy commercial housing, a reward of 8% of the resettlement compensation rights and interests will be given, and it will not be included in the number of household purchase restrictions.

The expropriated person holding the room ticket can buy a house in various districts of Zhengzhou and use the room ticket to offset the house payment.

  According to incomplete statistics, many cities such as Zhengzhou in Henan, Xinyang in Henan, Yixing in Jiangsu, Wenzhou in Zhejiang, Ningbo in Zhejiang and Xuchang in Henan have begun to issue "room tickets".

  Zhang Dawei, chief analyst of Centaline Real Estate, pointed out that compared with the traditional in-kind resettlement or monetized resettlement, under the house ticket model, the local government's payment pressure on compensation for demolition and relocation has been greatly reduced, and the problem of start-up capital has been solved, which is conducive to market stability. .

However, after the explosive growth of the property market in the past few years, the cities that started the "room ticket" are basically areas with serious inventory backlog, and its actual impact on the commercial housing market remains to be seen.

  In addition, many cities tie real estate policies to encouraging fertility.

For example, some cities stipulate that having more children can buy more houses.

Nanjing, Dongguan, Ningbo and other places allow families with two or three children to purchase a new suite on the basis of the existing purchase limit.

There are also many cities that provide house purchase subsidies and deed tax subsidies to families with three children.

Recently, Zhejiang Province issued new regulations stating that for families with three children who purchase their first self-occupied house and apply for a housing provident fund loan for the first time, the loan amount can be determined by 20% of the current maximum loan amount for the family.

  Why do property market policies in various places "strange tricks" occur frequently?

Li Yujia, chief researcher of the Housing Policy Research Center of the Guangdong Provincial Planning Institute, said that to understand such a policy, one must focus on a big background, that is, the current willingness to buy houses is not high and confidence is low.

Insufficient trading volume lowers confidence, which in turn causes expectations to cool further, creating a vicious circle.

As a result, many places have to resort to new tricks and tricks to create demand and activate transaction volume, which is also a prerequisite for boosting confidence and reversing expectations.

  Yu Liang, chairman of the board of China's leading real estate company Vanke, recently stated publicly that the property market has bottomed out in the short term, but recovery will be a slow and gentle process.

He pointed out that although the real estate industry may drop in size after entering a new stage of development, it is still a 10 trillion yuan (RMB) market.

And real estate actually has a history of thousands of years, often done often new, often done often.

(Finish)

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