Consumer Agency is a measure that advertisers should take because there are problems with lies and hype by "affiliate advertisements" that pay rewards to individuals and corporations called "affiliates" who posted advertisements on their websites. We have revised the guideline that stipulates that it is desirable to display it as an affiliate advertisement.
Affiliate advertising is an internet advertisement in which the advertiser pays a reward to individuals or corporations called "affiliates" who have posted the advertisement on the website according to the number of products purchased.
According to the Consumer Affairs Agency, lies and exaggerated display are problems in some of these advertisements, so we revised the guidelines based on the prize display law that stipulates the rules for displaying advertisements, and newly added items related to affiliate advertising. I set it up.
According to the guidelines, it is desirable for consumers to easily recognize that the advertisement is an advertisement as a measure that the advertiser should take, to keep materials that can confirm the contents of the display, and to set up a window where consumers can consult. Etc. were included.
The guidelines also provide examples of how ads are displayed, which is not desirable if the position of the display and the color and size of the text make it difficult for consumers to understand.
Akiko Ito, Secretary of the Consumer Affairs Agency, said, "We hope that the voluntary efforts of businesses will progress further, and we hope to create an environment where consumers can make choices based on appropriate digital advertising." ..