The search volume of the national itinerary card "Zhang Xing" and "Jiu Huo" has soared. Industry insiders have analyzed that the summer vacation may usher in the climax of this year's tourism market recovery.
The National Health and Medical Commission reported on June 29 that on June 28, 31 provinces (autonomous regions and municipalities) and the Xinjiang Production and Construction Corps reported 3 new local confirmed cases, including 2 in Jiangsu and 1 in Guangdong; There were 36 cases of symptomatic infection, including 15 cases in Anhui, 9 cases in Tianjin, 4 cases in Jiangsu, 3 cases in Liaoning, 2 cases in Guangdong, 1 case in Beijing, 1 case in Sichuan, and 1 case in Yunnan.
On June 29, the Ministry of Industry and Information Technology announced that the "asterisk" mark of the communication itinerary card will be cancelled from now on.
At the same time, the cancellation of the "asterisk" mark on the national itinerary card will speed up the release of domestic travel demand.
Data from a number of domestic travel platforms show that searches for related air tickets, hotels, and train tickets have grown significantly.
Searches for itinerary card 'catch the stars' travel up
Same trip big data shows that within half an hour of the news release, the search volume for air tickets on the platform increased by 180% compared with the same time period the previous day, and the search volume for hotels increased by 220% compared with the same time period the previous day.
On the same day, in response to the new changes in the epidemic situation, eLong Travel APP launched a special event of 1 free for every 10 hotels to provide users with better products and services.
According to Qunar platform data, at 3:30, half an hour after the news was released, the instant search volume of international air tickets on the platform doubled, reaching the highest peak of international air ticket searches on the platform in the past two years.
At the same time, the search volume of air tickets on the platform increased by 60% within 30 minutes, the search volume of hotels doubled, and the search volume of train tickets increased by up to 1.5 times.
After the news was released, the search volume of many popular travel destinations on the Ctrip platform increased by more than 300%, and the user's willingness to travel further increased.
Since yesterday, summer cross-provincial travel has ushered in an accelerated recovery.
According to data from the Ctrip platform, as of June 28, bookings for inter-provincial travel from July 1 to August 31 have increased by nearly 200% from the previous month.
It is worth noting that the bookings of high-star hotels increased by more than 50% month-on-month.
The relevant person in charge of the hotel business of Ctrip Group said that the dine-in of high-star hotels in Shanghai has been resumed in an orderly manner, including the Peace Hotel, Pudong Xinghewan Hotel and other high-star hotels have opened dine-in, among which, the number of catering reservations in the Peace Hotel on the day has already been opened. Nearly 50%; Pudong Star River Hotel has nearly 60% of the day's catering reservations.
The summer vacation may usher in the climax of the tourism market recovery
The relevant person in charge of Ctrip Group said that the nationwide "star picking" marks that the precise prevention and control of the epidemic and scientific prevention and control are accelerating in the direction of "one game of chess nationwide".
With the release of multiple favorable policies, the summer vacation may usher in the climax of this year's tourism market recovery.
The same trip data also shows that in the past week, in terms of popular routes, the top five domestic air ticket routes are: Guangzhou-Chongqing, Shenzhen-Chongqing, Guiyang-Hangzhou, Guangzhou-Chengdu, Hangzhou-Guiyang.
The top ten cities in terms of domestic hotel searches are: Guangzhou, Shenzhen, Chengdu, Hangzhou, Beijing, Changsha, Shanghai, Chongqing, Xi'an, and Haikou.
In the past week, in terms of train ticket booking, the top 10 most popular departure cities were: Guangzhou, Chongqing, Chengdu, Changsha, Wuhan, Xi'an, Guiyang, Shenzhen, Kunming, and Zhengzhou; the top 10 most popular destinations were: Guangzhou, Chongqing, Chengdu , Changsha, Guiyang, Xi'an, Wuhan, Shenzhen, Hangzhou, Zhengzhou.
Cheng Chaogong, chief researcher of Tongcheng Research Institute, believes that the cancellation of the "asterisk" mark on the communication itinerary card is generally the implementation of the basic idea of the ninth edition of the prevention and control plan. The corresponding prevention and control strategies have been greatly adjusted.
At present, the regional scope has been accurate to the district and county level. The original communication itinerary card "asterisk" can only be marked at the prefecture and city level. There are differences between the two. After canceling the asterisk mark, the itinerary card can be used as an epidemic prevention tool. In line with the latest prevention and control policies.
"After the asterisk mark is removed from the itinerary card, the epidemic prevention policy that people must abide by when traveling and traveling will realize a true national rule and a ruler, which can effectively avoid the layer-by-layer overweight and one-size-fits-all phenomenon based on the asterisk mark on the itinerary card, so that people can Traveling and traveling under the normalization of prevention and control is more convenient."
The Ministry of Culture and Tourism Continues to Help Enterprises Relieve Difficulties
At the macro level, on the afternoon of June 29, the relevant person in charge of the Ministry of Culture and Tourism said that the Ministry of Culture and Tourism will continue to help enterprises to solve difficulties and promote the accelerated recovery and development of the industry, including promoting the implementation of various relief support policies and further increasing financial orientation. Support efforts, promote the accelerated recovery of the cultural and tourism market, and support the innovative development of the cultural and tourism industries.
A day earlier, the "New Coronavirus Pneumonia Prevention and Control Plan (Ninth Edition)", which was revised and formed by the State Council's Joint Prevention and Control Mechanism for the New Coronavirus Pneumonia Epidemic, was officially released.
Among them, the isolation and control time for close contacts and inbound personnel has been adjusted from "14 days of centralized isolation medical observation + 7 days of home health monitoring" to "7 days of centralized isolation medical observation + 3 days of home health monitoring"; 7-day centralized isolation medical observation" was adjusted to "7-day home isolation medical observation".
At the same time, in response to restrictions in some places such as random isolation of people in Shanghai and other epidemic areas, Cheng Youquan, deputy director of the National Health Commission Supervision Bureau, emphasized that all relevant places should strictly follow the ninth edition of the prevention and control plan, and immediately make corrections and rectifications.
On June 28, the Joint Prevention and Control Mechanism of the State Council released the ninth edition of the New Coronary Pneumonia Prevention and Control Plan (hereinafter referred to as the "Plan").
The release of the "Plan" is also another major benefit for the domestic tourism industry after the circuit breaker mechanism for inter-provincial tours has been pinpointed to "counties".
Cheng Chaogong said that recently, under the dual support of multiple favorable policies and demand recovery, the tourism market is returning to the track of recovery.
If the medium and high-risk areas such as Beijing and Shanghai can be cleared around mid-July, it is expected to usher in a strong recovery in the second half of the summer.
Text / reporter Zhao Tingting