How much more can a corn farmer earning 6 yuan per corn in the New Oriental earn?
Industry insiders: Gross profit is not high, mainly relying on small profits but quick turnover
Recently, New Oriental's "Oriental Selection" went out of the circle due to its bilingual live broadcast, and the number of fans in the live broadcast room exceeded 10 million in a week.
At the same time, doubts about its selection are also coming.
Dongfang Selection once put a fresh corn at 6 yuan/root on the live broadcast room. It was questioned that the price was too high, but the anchor Dong Yuhui said that "the cheapness of the grain hurts the farmers", many netizens said that they were crying, and they expressed their willingness for this. Pay the bill.
How much money can farmers earn for 6 yuan per piece of New Oriental corn?
The reporter interviewed agricultural products e-commerce, agricultural economics professors and supply chain experts, and found that the gross profit of fresh corn is not high, mainly relying on the "small profits but quick turnover" model.
However, due to the improvement of corn varieties, coupled with changes in the industrial chain and sales channels of e-commerce, farmers' income can increase by 20% to 30% than before.
Fresh Corn VS Regular Corn
Low planting cost, high yield and large price difference
According to public information, fresh corn is different from ordinary corn. It refers to the corn that picks fresh ears at the milk maturity stage and uses the ears or grains for direct consumption and processing. It mainly includes sweet corn, waxy corn, etc., and its soluble sugar or branched chain corn. The starch content needs to meet certain standard requirements.
.
Domestic fresh corn planting areas are mainly distributed in the three northeastern provinces, Beijing-Tianjin-Hebei, Gansu, Jiangsu, Zhejiang, Shanghai, Sichuan, Chongqing, Guizhou, Yunnan, Guangxi and Guangdong.
The reporter searched on an e-commerce platform and found that due to factors such as origin and seeds, the price of fresh corn varies greatly. The lowest price is 4.6 yuan per kilogram and the highest is 21.5 yuan per kilogram.
There are about 4 corns per kilogram, which also means that the price of each fresh corn fluctuates between 1.15 yuan and 5.375 yuan.
Through interviews with academia and industry, the reporter found that the consensus is that compared with ordinary corn, planting fresh corn can bring more benefits to farmers.
One is that the cost of growing fresh corn is lower than that of ordinary corn.
The data show that the total planting cost of planting fresh waxy corn is 8.5% lower than that of ordinary corn.
After processing, the value of fresh corn can be increased by more than 1 times, after vacuum packaging, it can be increased by 2-3 times, and after gift packaging, it can be increased by 3-5 times. The economic benefits of processing enterprises are extremely significant.
Tian Zhiguo, a senior agronomist at the Chinese Academy of Agricultural Sciences and the Institute of Crop Science, said in an interview with the Beijing Business Daily in 2020 that farmers can earn 500-800 yuan from planting one mu of fresh corn, which is 300-500 yuan higher than that of ordinary corn.
In addition, on some e-commerce platforms, the price of high-quality fresh corn can reach 30 yuan for 5 pieces.
The emergence of e-commerce channels has indeed driven the sales of agricultural products.
According to data from the Ministry of Commerce, in 2021, the online retail sales of agricultural products will be 422.1 billion yuan, with a growth rate of 2.8%; the rural online retail sales will be 2.05 trillion yuan, an increase of 11.3% over the previous year, and the growth rate will be 2.4 percentage points faster.
Corn sales industry chain
Experts deny that intermediate links squeeze farmers' interests
However, will propaganda and sales through e-commerce help farmers increase their income?
How much of the increased selling price actually goes into the pockets of farmers?
The reporter learned from interviews that, first of all, from corn planting to circulation and listing, there are also links such as picking, processing, acquisition, packaging, transportation, promotion and sales, and each link will increase costs.
A professor of agricultural economics from a key university said that the current online sales of fresh corn is mainly through the mechanism of cooperation with farmers and farmers, that is, companies sign contracts with farmers or cooperatives, requiring farmers to grow corn according to the company's standards, and after the company purchases corn, reprocessing , quick-frozen for secondary sales.
The staff of Sengu Nong, who sells agricultural products on Douyin live broadcast, told reporters that as a secondary sales end, they mainly buy products from buyers, "Our sales plus manpower, the total operating cost accounts for about 30% of the commodity price. .” The staff member said that their gross profit margin is around 20%. “The profits from farmers’ production end, buyers to our sales end are not high, and we can only rely on small profits but quick turnover.”
The staff said that the advantages of e-commerce bringing goods are mainly "helping to improve the value of farmers' land use", and farmers' income can increase by 20% to 30% than before.
Huang Gang, president of Nongte Group and an expert in logistics supply chain, said: "The process from product to commodity requires a series of quality control and processing work, and losses will also occur in the middle. The cost is ultimately calculated into the selling price of the product.”
Huang Gang believes that "intermediate links or channels squeeze farmers' interests" is not true.
He said that the investment in equipment, technology, labor, etc. in the intermediate links has improved the value of the products, and truly realized the products grown by farmers to the commodities that can be circulated in the market.
"Those with channel advantages, technological advantages and investment capabilities should be encouraged to invest in upgrading the industrial chain. In this way, agricultural products in rural areas can be sold at better prices, which is valuable to farmers, agricultural production areas and industrial chains. of".
A professor of agricultural economics from a key university told reporters that farmers' income sharing method is not limited to "one-time transaction", "there is more than one way of cooperation and benefit distribution between enterprises and farmers. Take dividends."
Huang Gang told reporters that, at this stage, e-commerce agricultural assistance has entered the stage of digital technology-based agricultural assistance. In the future, agriculture will affect the planting of production areas through the consumer market.
Production and sales are becoming more and more flat, so as to achieve the purpose of eliminating information asymmetry.
Major farms tend to be large-scale, industrialized, branded, and flattened, and the supply chain will become more and more efficient.
Chengdu Commercial Daily-Red Star News reporter Chen Yifan and Pan Junwen