Hiroshima City's food maker "Otafuku Sauce" has raised the price of about 300 products such as okonomiyaki sauce from this month due to soaring raw material prices and rising distribution costs.
On the other hand, we are also working on cost reduction, such as making the bag that wraps the sauce slightly thinner.
"Otafuku Sauce" has increased the selling price of its main okonomiyaki sauce containing 500 ml by 30 yen to 390 yen, and from June 1st, about 300 products have been increased by 5% to 9%.
This is the first time in seven years that the company has raised the price of its main products such as sauces.
Okonomiyaki sauce is made from about 50 kinds of raw materials such as tomatoes, apples, and oranges, but most of them have increased in price, purchasing costs have increased by about 15% compared to a year ago, and domestically. The logistics cost of delivering goods to our business partners has also increased by about 10%.
For this reason, the company is working to reduce costs and is trying to reduce raw material prices as much as possible by increasing the amount purchased at one time.
In addition, we have reviewed how to make a bag that wraps 100,000 sauces a day, making the adhesive surface of the bag smaller in millimeters and making the bag slightly thinner.
Yasutaka Ouchi, General Manager of the Public Relations Department of Otafuku Sauce, said, "We are making various efforts in purchasing, production, and distribution, but the price of raw materials this time is higher than expected. We apologize for the inconvenience. We hope that the raw material price will settle down as soon as possible. "