Graduation travel, chasing trends and re-experience
With the completion of the college entrance examination and the high school entrance examination in various parts of the country, the long-awaited graduation trips for students have started, with their parents or classmates, city tours, cultural excursions, college tours, food tours... Camping, self-driving, cycling and other colorful trips way to leave them fond memories, celebrate the beginning of a new life, and show the vigor of youth.
Graduation trips are popular
Liu Xinyi, a senior high school student in Chengdu, Sichuan, started planning a self-driving trip to western Sichuan after the college entrance examination. She said, "I'm going to go to college. I want to travel with my parents, enjoy the beautiful scenery, eat delicious food, relax, and cherish being with my family. good times".
Recently, the popularity of graduation travel has increased significantly.
Tongcheng Travel recently released the "Consumption Trend Report on "Graduation Travel Season". The search volume for the keyword "Graduation Travel" increased by more than 400% week-on-week, and the popularity of camping together and in-depth city tours increased significantly, which is different from the previous popular. , Camping, e-sports hotels, cultural museums and other multi-themed products are loved by graduates.
In the choice of travel destinations, Kunming, Chengdu, Chongqing, Haikou, Xi'an, Changsha, Urumqi, Wuhan, Guangzhou, Guiyang and other places are favored by graduates of different ages.
For graduates, the attractiveness of these cities lies in their rich cultural and tourism resources, and also as popular destinations for Internet celebrities.
Ctrip data shows that high school graduates and college graduates have slightly different travel preferences. Whether it is a college tour, a food tour or an art tour, high school graduates hope to see the scenery of their favorite cities through graduation trips. Beijing, Nanjing, Guangzhou, Cities with a strong academic atmosphere such as Chengdu and Xiamen are especially popular; and for many college graduates who officially bid farewell to their student life, it is more common to reward themselves for a trip to a distant place. Tibet, Yunnan, Gansu, Guangxi, and Hainan are the most popular cities. their ideal destination.
Diversified travel needs
The ways of graduation travel are becoming more and more diverse, and young people are more willing to try new ways of playing.
Mafengwo's big data shows that primary and secondary school graduation trips led by parents put knowledge growth first, and museums, planetariums and other knowledge and cultural places are their first choice. Among them, the "China Sky Eye" scenic spot in Guizhou Province has increased by as much as 185%.
Local tours should also be youthful and exciting. Theme parks, museums, animal and botanical gardens, aquariums and other scenic spots are popular with graduates. Bring water guns to cool off in the hot summer, wear trendy clothes to participate in water electronic music festivals, watch fireworks shows, Screaming wildly in the roller coaster... full of youthful vitality.
Music festivals around the summer and the theme activities that young people love are also important reasons for graduates to travel.
Some graduates are willing to come to a suburban homestay party with their classmates, camp or ride together, and combine camping with multiplayer games such as script killing and werewolf killing.
Some graduates are eager to use in-depth tours such as long-distance self-driving, or extreme experiences such as chasing the aurora in Mohe to complete their sense of graduation ceremony.
The "post-00s" group that pursues "youth on the road" likes to travel in groups, drive by road, and join local groups.
According to Ctrip data, from June to July, car rental orders for graduate groups increased by more than 50% compared with the previous two months. Sanya, Chengdu, Haikou, Xi'an, Qingdao, Chongqing, Dali, Kunming, Urumqi and other places are all popular car rental destinations. .
Helping the recovery of summer travel
Graduation trips for contemporary young people are both refined and pragmatic.
The same trip survey shows that more than half of the graduates choose to plan their trips in advance. They will plan the optimal travel route according to their own needs, combined with platform coupons and product prices.
The concept of young people's consumption of consumption coupons will not affect their pursuit of exquisite and trendy, but will make them pay more attention to the sense of travel experience.
Labels suitable for taking pictures, unique features, and internet celebrity cities are all important references for graduates when planning their trips.
Recently, some regions have gradually allowed inter-provincial travel, which provides better access conditions for graduation travel.
At present, some scenic spots across the country have launched ticket reduction and exemption activities for graduates of high school and college entrance examinations.
Some tourism companies have also launched preferential activities to help graduate travel and boost the summer tourism market.
In order to allow graduates to leave beautiful summer memories, Tongcheng Travel has launched the "Graduation Season" theme activities, and various sections such as accommodation, scenic spots, and travel have successively launched exciting activities to make graduation travel cost-effective and fun.
The "Jiangxi Scenery is Unique - My Youth Jiayou Gan" activity organized by Tongcheng Travel has entered major universities, allowing students to enjoy inclusive and convenient travel during the holidays and appreciate the charm of Jiangxi tourism.
As the temperature rises in summer and the epidemic prevention situation in various places is showing a positive trend, people's yearning for summer travel has gradually been awakened.
According to data from the Ctrip platform, the search popularity of summer travel products continued to increase by 60% compared with last week, and increased by more than 9 times compared with the same period last month.
High school graduates to college students have become the "pioneers" of summer travel. In the first ten days of June, the number of orders increased by 83% month-on-month, and the per capita consumption increased by nearly 40% year-on-year.
Ctrip has recently launched the 2022 "Summer Travel Festival" summer activities, launching a variety of travel products such as trendy fun, parent-child, summer vacation, couples, national style, etc., especially for young tourists to provide e-sports games, special car rentals, tax-free shopping, good camping items, Fashion travel products such as trendy play to meet their diverse needs.
Our reporter Zhao Shan