Zhongxin Finance, June 22 (Reporter Song Yusheng) "Small pots of tea, big fools", "IQ tax", "Masters are exhausted", "Haven't drunk, small pots of tea are deceiving", "One vote and run away" "…

　　In the recent live broadcast of the 10th anniversary of the small pot of tea, the founder and chairman of the small pot of tea, Du Guoying, tore down the curtain, and the background board showed the above questions.

Conference site.

Photo courtesy of small pot of tea

　　"In the past ten years, we have grown and developed with such doubts." Du Guoying said, "Thank you very much for your concern, love and advice for us during the past ten years. I have heard and remembered all opinions. I am also actively reflecting and thinking about it, and I am also moving forward, so I want to say thank you from the bottom of my heart!"

　　In addition to introducing the 10-year history of the small pot of tea and releasing new brands, Du Guoying also responded to many previous questions in the interactive session.

"The biggest setback in life"

　　From Beibeijia to Haojixing, to E-person E-books and 8848 mobile phones, Du Guoying is behind these familiar brands of the "post-80s".

These entrepreneurial experiences were turned up by netizens

　　in 2019 due to the public opinion storm caused

by the questioning of "small pot of tea, master work" .

　　"I wore his back well in elementary school, used his good memory in middle school, bought an E-book and an E-book in college, bought an 8848 mobile phone for my old father for the first pot of work, and now talk about business and drink small cans with customers Tea." At that time, some people joked that Du Guoying's life was "contracted" by the "post-80s".

　　At the press conference of the 10th anniversary of the small pot of tea, Du Guoying said, "When this turmoil came, it had a great impact on us. When others encounter big setbacks and difficulties, they may be heart and lungs, but I am the top."

　　"I chose to make tea when I was in my thirties, and

after this incident in my forties, the first half of my hair was white

. It was indeed a very painful experience for me, and it also made me fall into I

thought deeply about

what we said and did wrong, and what we should do in the future

. This kind of thinking is very valuable to me.”

Screenshot of the small pot of tea website

Respond to these "stalks"

　　Du Guoying once said in an interview with the media, "I'm working hard on products, but everyone says I'm doing marketing." This made him feel "suffering".

　　At the press conference, many netizens also asked questions about this topic.

　　For example, many years ago, the 8848 mobile phone would automatically call the police to promote the loss of the mobile phone, and shouted an advertisement of "automatic alarm after ten meters of separation between man and machine".

After being "adapted" and ridiculed by netizens, the slogan became "8848, automatic explosion after ten meters of separation between man and machine".

　　During the live broadcast, some netizens asked about this.

Du Guoying also responded quite entertainingly: "It's an automatic alarm, it can't be an automatic explosion."

　　The small pot of tea once advertised "small pot of tea, master's work".

Some netizens asked, "What about the 'master's work' that the small pot of tea said?"

　　Du Guoying's response was, "The mission of small pots of tea is not handicraft, we want to make Chinese tea. We standardize the production process of Chinese tea, so that more people can drink good Chinese tea."

　　Some netizens are curious, "Why are the cross-border beverages of small cans of tea not made?" Du Guoying said that in the past six months, the company has closed many projects.

"We have determined internally that we will not make tea beverages, but only make raw leaf tea."

Du Guoying.

Photo courtesy of small pot of tea

No more "one vote and go"?

　　Among the questions from netizens, some people asked, "You can leave after one vote?"

　　In the face of this question that had appeared on the background board, Du Guoying said that this entrepreneurship "did one vote and did not leave".

He also promised, "If there is a business in the future, I just want to make Chinese tea."

　　In the live broadcast that night, Du Guoying announced that the small pot of tea will launch 3 new brands, namely "Nianji", which focuses on vintage tea, "Tea Table Flavor", which is positioned as a new national life tea, and C.TEA.O intelligent tea maker , and proposed the strategic layout of "multi-brand + multi-product line" products.

　　Du Guoying also revealed that the basic series of "Tea Table Flavor" starts at 245 yuan/catties.

Compared with the small pot of tea for 4 grams and 50 yuan, this price is more "close to the people".

　　It is worth noting that, compared with the previous promotion of "master works", Du Guoying mentioned the standardization of the tea industry many times in this live broadcast, and believed that the traditional Chinese tea production and processing process dominated by "experience thinking" should move towards the direction of the standardized industry chain. transformation.

　　On the same day, he also demonstrated the tea-making process of each small pot of tea factory: the fresh tea leaves are first processed by the digital and intelligent equipment of the primary-making factory, and then refined and processed by artificial intelligence equipment and automatic filling production lines.

　　"If everyone thinks I am a 'marketing master', my mission in the next 20 years is to market Chinese tea to the world," said Du Guoying.

(Finish)

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