Europe1 .fr with AFP 10:23 a.m., June 22, 2022
Carrefour announced Wednesday to become the fifth premium partner of the Paris 2024 Olympics after Orange, EDF, BPCE and Sanofi.
The food distribution group will notably supply fresh and organic products for the meals which will be distributed to the Olympic and Paralympic villages during the competition.
The Carrefour food distribution group on Wednesday joined the club of premium partners of the Paris Olympics, the fifth of this caliber, allowing Paris-2024 to come a little closer to its objective of garnering 1.1 billion euros in partnership revenue.
After Orange, EDF, BPCE and Sanofi, the group chaired by Alexandre Bompard joins a select club of sponsors whose entry ticket is estimated at between 100 and 150 million euros.
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The partnership was announced from the Carrefour store in Drancy, decorated in the Olympic colors, with an athletics track in one of the main aisles, in the presence of judoka Teddy Riner, Tony Estanguet and Alexandre Bompard.
"With its popular roots, its 5,000 stores in France, and its blue-white-red logo, the Group wants to contribute to the success of this great sports festival, help all French people to participate and associate our brand with the beautiful values of Paris. 2024," Alexandre Bompard said in a statement.
"It is a source of great pride for the 150,000 people who work in France under the Carrefour banner to take part in this adventure," he added.
Distribution of fresh and organic products
Carrefour will in particular provide fresh and organic products for the meals which will be distributed to the Olympic and Paralympic villages "and thus promote French products while promoting a more sustainable diet", specifies the press release.
"By welcoming Carrefour to the great adventure of the Olympic and Paralympic Games, Paris 2024 is anchoring its desire to organize useful Games that are close to people", estimated Tony Estanguet, the boss of the Organizing Committee (Cojo), quoted in the press release.
Two years from the start of the Olympics, the Cojo is now very close to completing its budget, he who assured in February that he had already garnered or secured around 715 million euros.