Javier Bardají replaces Silvio González as CEO of Atresmedia.
The Board of Directors of the communication group has agreed this Wednesday the appointment of the current CEO as the company's chief executive, only below the president José Creuheras.
In the company of Antena 3 and La Sexta, the change is interpreted as an expected and calm succession, running up the ladder just when
González is going to turn 65
.
However, he remains in the group as executive vice president, with competencies in innovation and diversification, although the bulk of the business is already in the hands of Bardají.
Atresmedia has held a meeting of the Board of Directors to vote favorably on the appointment, subsequently transmitted to the company's Management Committee and notified to the National Securities Market Commission (CNMV).
González has led Atresmedia for 14 years and leaves his position with Antena 3 as audience leader, a position he reissued in May for the seventh consecutive month after breaking the hegemony of Telecinco, from the rival group Mediaset, last year.
Likewise, La Sexta is consolidated as the third private channel in the market in number of viewers.
In the income statement, a
considerable improvement has been achieved once the pandemic
has been overcome , closing the 2021 financial year with a profit of 118.5 million euros (compared to 23.8 million in 2020) and net income of 963 .3 million (compared to 866.3 million the previous year), in addition to an EBITDA or operating group profit of 172.5 million euros (compared to the previous 98.2 million).
Embarked on a process of business transformation, the company has already achieved that 25% of its EBITDA does not depend on traditional advertising and is based on other models such as subscriptions or content sales.
Bardají (Barcelona, 1966) has a doctorate in Audiovisual Communication from the University of Navarra and a degree in Information Sciences from the same center;
In addition, he has completed the PDD (1995) and PADE (2015) programs in Business Administration from IESE.
Member of the Board of Directors of Atresmedia since April 2019, in March 2010 he was appointed CEO of Atresmedia TV.
His career, before going through groups such as Vocento or Mediaset, dates back to the newspaper EL MUNDO, which he joined in 1990 as Director of Marketing.
For his part, González (Madrid, 1957) has a degree in Economic Sciences from the Autonomous University of Madrid, with a long career that began at Sintel (Telefónica) in 1981 and includes positions at Cope, Cadena Ser, Canal+, Telemadrid and ONO. .
In 2003, he joined the management team of Atresmedia and in 2008 he reached the position of CEO.
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