In order to prevent unsold items such as player-signed uniforms provided as a fan service from being sold unnecessarily on auction sites, the sports industry has begun efforts to reduce resale by utilizing AI = artificial intelligence.
In the sports industry, watching games was restricted due to the influence of the new corona, so various services are being offered to retain fans who have few contacts, of which Kawasaki Frontale of soccer J1 was signed by the player last year. We provided about 1000 uniforms by lottery.
However, there were cases where it was put up on an auction site, and the team developed a system with a venture company in Yokohama City in the same Kanagawa prefecture in an attempt to reduce resale of not-for-sale items, and introduced it in May.
This system makes AI remember the shape and position of the sign written on the uniform and the information of the person who has it, and when it is actually put up, it analyzes the image on the site and put it up. It is a mechanism to find out.
Since it can be identified with a 97% probability, the team says, "If resale is confirmed, we will take appropriate measures by selling watching tickets or drawing gifts."
Kenichiro Wakisaka, president of Efficient, who developed the system, said, "I want people to know that they are managing data, which will help prevent resale."
Regarding the resale of non-sale items and free gifts, Mercari is also expanding measures such as monitoring the site in cooperation with convenience store chains.