The end of the college entrance examination, driving training schools around the world ushered in the "learning to drive tide". The deep integration of scientific and technological power and traditional models injects vitality into driving training enterprises
Smart learning to drive, help driving training market
Our reporter Li Guo
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With the development of the Internet in China, under the background of the Internet of Everything, people's life, consumption, and learning methods tend to be more practical and efficient.
As a member of the traditional industry army, the driving training market is in the critical development stage of "Internet +" transformation and upgrading.
Many problems and challenges need to be solved urgently.
With the end of the college entrance examination, driving schools all over the world ushered in a wave of "learning to drive".
The reporter recently learned from several driving schools in Chongqing that recently, the number of applicants has doubled than usual, and more than 90% of the students are high school graduates.
In the new driving test regulations, which were implemented on April 1 this year, the test subjects were adjusted. The second test of small automatic transmission vehicles canceled the fixed-point parking and starting items on the ramp, and the test content was changed from the original 5 items to 4 items.
The interval between the test appointments is shortened, and the driver's license can be obtained in more than 20 days at the fastest, which makes many learner drivers very excited.
As the leader of domestic smart driving training, "Pax Learning Car" recently announced that it has completed a C2 round of financing of 100 million yuan, focusing on changing the traditional driving training industry that has shortcomings such as low efficiency, poor service, chaotic pricing, and unreasonable courses.
Industry experts say that the critical time for the transformation and upgrading of the driving training industry has emerged.
According to Tianyancha data, there are currently more than 68,000 driving training companies in my country.
There are more than 1,800 in Chongqing, and over 40% were established within five years.
According to Frost & Sullivan statistics, in 2019, the market size of driving training services in my country was about 228 billion yuan, and the market size in 2022 is expected to exceed 280 billion yuan.
Prospective college students scramble for driver's licenses
On June 19, at the driving school in Chongqing University Town, the reporter saw that some students were reversing and parking their cars, while others were parking on the side. live teaching.
Despite the hot weather, everyone's enthusiasm for learning remained undiminished.
"After the college entrance examination, there is a lot of free time, so I thought about signing up for a driver's license. When I go to university, I will have less time to practice driving." Liu Xiaofei, who just took the college entrance examination this year, said that this year's subject two examinations will be taken after the implementation of the new regulations. Getting a driver's license has gotten a lot easier, so I want to take the opportunity to get my driver's license before school starts.
"Because of the epidemic, I can't go out to travel during the summer vacation. It's better to take the driver's license test. This will not only have one more skill, but also make the summer vacation life more fulfilling." Zhang Peng said to reporters with a smile while wiping away sweat.
"Usually about 150 people come to our driving school every month to learn how to drive. In the last month, there have been nearly 300 people." Master Li of a driving school told reporters that driving schools usually arrange students to practice driving together, so that the pass rate of the test will be improved. Ascension, "Everyone is the same age and can communicate with each other in terms of test experience and driving skills."
In order to seize the business opportunity of the summer vacation, many driving schools have launched a variety of discounts for learning to drive.
The reporter saw at the Tai'an Driving School in Yubei District, Chongqing that the summer price of C1 was reduced from 3,580 yuan to 2,980 yuan, of which the cheapest price was only 2,280 yuan.
Fukai Driving School even launched a 1,200 yuan coupon for summer classes.
In some driving schools, in addition to the direct discount of 200~300 yuan for college students to learn to drive with the admission ticket, they can also participate in the discount of 1 yuan and 1 point based on the college entrance examination results.
"At present, there has been a wave of students learning to drive in various driving schools. Although there are many students who come to learn to drive, we will do our best to teach driving skills well." Mr. Zhu, the person in charge of Chongqing Pengcheng Driving School, said that for the college entrance examination group, the driving school The "green channel" was opened, and one-to-one teaching was carried out throughout the whole process, which not only avoided the gathering of personnel, but also improved the efficiency of driving training.
From teachers to service, they are inclined to ensure that they get their driver's license in the summer as much as possible.
"Internet +" boosts the transformation of the driving and training industry
Recently, the reporter saw at Chongqing Changyun Motor Vehicle Training Co., Ltd. that the VR driving simulation warehouse adopts the real-life VR visual experience + full-real physical feedback to fully restore the dynamic feeling of real vehicles in all aspects.
Here, the proportion of students who use the driving training APP to learn theoretical knowledge is 79.30%.
In the view of Chairman Qin Qin, with the continuous increase in the number of driving schools, the original market share of many driving schools has been declining, and the competition has become more and more fierce. However, it took the lead in developing and transforming the smart driving training ecosystem, which provided a strong impetus for the development of the campus.
"Today, Changyun Driving School has become a national-standard first-class driving school with an annual training volume of more than 10,000 people, with more than 130 teaching vehicles and more than 300 employees." He said.
Mo Yuanming, a researcher at the Chengdu-Chongqing Shuangcheng Economic Circle Coordinated Development Center of Chongqing Technology and Business University, believes that in recent years, although the national driving training has been greatly affected by the epidemic, it has basically maintained a large market of more than 200 billion yuan.
With the steady growth of car ownership in my country, the demand for driving training continues to increase, and the driving training industry is in the ascendant.
Technology empowers the traditional driving training industry and provides new possibilities for the driving training industry to move towards high-quality sustainable development.
"In the future, we will not only be the largest smart driving school, but also the largest exporter of smart driving training solutions in the country," said Chen Huaili, founder of Paixueche.
Chen Huaili told reporters that Paxueche firmly grasped the opportunities of the digital economy, and under the background of the increasingly perfect construction of new digital infrastructure such as 5G, artificial intelligence, and big data centers, it will continue to innovate and create new product forms with innovative ideas to promote The transformation and upgrading of the traditional driving training industry provides new driving experience for learning users, and strives to allow everyone to enjoy the fun of driving.
It is reported that nearly 30 million students in China need to receive driving training every year. The driving training industry is the largest vocational skills training market in China, far larger than IT, accounting and public examination training.
Chen Linhua, founder of Huanghe Capital, believes that in view of the pain points and difficulties of traditional driving schools, the driving training industry can only deeply integrate scientific and technological strength with traditional models, reshape the service process of driving training industry with forward-looking market insights, and open up online and offline services. Barriers, expand customer acquisition methods with rich Internet experience, take online customer acquisition as the main means, link more learning driving users, greatly reduce the operating cost of driving schools, and promote the intelligent transformation of the industry.
How to avoid the driving training trap?
Industry insiders remind: When students learn to drive, they should give priority to service quality, avoid blindly pursuing low prices, enhance risk prevention awareness, and learn more about the basic situation of driving schools through on-site inspections, information inquiries, and consultation with competent authorities to avoid Coveted for cheap.
"Especially the rise of smart driving training has triggered the transformation and upgrading of the traditional driving training industry and promoted the segmented market of driving training. It is imperative to strengthen relevant industry guidance and industry supervision." Mo Yuanming said.
During the interview, the reporter learned that the Transportation Management Center of Liangjiang New Area in Chongqing also received complaints from trainees about the coach's "requiring a card", such as: if you don't "filial piety" tobacco and alcohol, you will not give a good face, illegally charge fuel fees, and resume training. fees, simulation fees, etc.
When students encounter the above problems in the process of learning to drive, they must dare to resist non-compliant behaviors, adhere to rational appeals, protect their rights reasonably, and keep relevant evidence such as audio and video, so as to ensure that there is a basis for rights protection.
In addition, you can try the new model of "learn first, pay later".
At present, 18 driving schools in Liangjiang New Area have fully implemented the "learn first, pay later" model. Students can choose this mode when they learn to drive, that is, students can reserve training sessions and choose coaches independently. 80 yuan to 140 yuan.
Each time students participate in the training, they should go through the check-in and check-out procedures.
After the training, confirm and evaluate the training situation.
In the interview, when talking about the purpose of learning to drive, many students admitted that the students around them are learning to drive or already have a driver's license, so they also came to take the test.
In their view, getting a driver's license is a very common thing.
There are still many people who hold multiple certificates and can become a "stepping stone" for future employment.
Wu Xin, a senior coach at Chongqing Pengcheng Driving School, said that driving is now a basic work and life skill, but it is necessary to distinguish the relationship between "being able to drive" and "having a driver's license".
If you have a driver's license, if you don't have solid skills, it's just a piece of waste paper, and it won't give you extra points for your job search and job.
The reporter learned from the Chongqing traffic police department that in recent years, blindly following the trend of learning to drive has led to a large number of "sleep cards".
Many people got their driver's licenses when they were students, but they didn't come in handy after work, resulting in their expired driver's licenses being cancelled.
There are still many people who do not drive for a long time after getting the license, and occasionally drive on the road with unfamiliar skills, becoming "road killers".