Housing companies sell houses! The property market reappears "5%down payment, supply in the first year of the first year"

　　Zhongxin Finance, June 21 (Reporter Zuo Yukun) This year's "618" has come to the end of the time.

In this shopping festival, in addition to platform merchants gearing up, there are also real estate companies who also want to join in the fun.

　　Recently, some real estate companies have put up a promotional poster of "5% down payment and 0 monthly payment in the first year", which has attracted a lot of attention.

Is the event real?

Can buyers really get benefits?

A view of Changsha.

Photo courtesy of the interviewee

"5%down payment" real estate, sales are only targeted at commercial real estate

　　Recently, the WeChat public account "Hunan Poly Club" of the Hunan branch of the listed company Poly Development issued a document saying that preferential policies such as "down payment from 5%" and "monthly payment in the first year" were launched on the 618 Home Buying Festival. Changsha, Changde, Hengyang, Yueyang 10 projects in Yiyang and other places will be carried out simultaneously.

　　You should know that Changsha still implements the policy of the minimum down payment ratio of 30% for the first home. In addition, if the purchased house belongs to the purchase-restricted area in Changsha, the minimum down payment ratio is 60% of the total house price.

The strict purchase restriction policy is also considered to be the key reason for the stable property market in Changsha.

　　But this seemingly explosive policy is actually not so good.

The staff of a Poly sales office in Changsha, Hunan told Zhongxin Finance and Economics reporter that the activity was true, but it was implemented in the real estate where he was located, and it was still

.

　　"Currently, apartments in Changsha do not have household registration, purchase restrictions and other restrictions, but the down payment needs to be 50%. If you participate in the event, the

." The staff said that the event will probably end this weekend, and many people have already set up houses, mostly young people.

　　"Maybe the company can take this activity for some late-end residential properties in other cities and other real estate projects, but at present, the first home in Changsha still requires a 30% down payment, and our real estate company cannot violate the regulations. Just relieve the pressure of down payment for a few months." The staff member added.

　　"This approach can indeed accelerate the destocking of real estate companies, improve sales performance, and realize the return of funds as soon as possible. However, it is likely to increase the risk of home buyers." Wang Yuchen, director of Beijing Golden Law Firm, also reminded that "5% down payment" is short-term. Payments are smaller, but the total does not decrease in the long run.

　　"If you buy a house because of the '5% down payment', the buyer's financial capacity may often be problematic. If you are overdrawing your financial capacity, if you can't pay in time in the future, there will often be disputes over commercial housing." Wang Yuchen said.

Image source: "Hunan Poly Club" WeChat public account

Promotions are actually "old routines"

　　A Changsha real estate agency told Zhongxin Finance that as early as around March 2020, it was also urgently needed to boost consumption due to the impact of the epidemic. Hunan Poly has also launched similar activities, including some projects with a 5%-10% low down payment and long-term 3 months down payment installments etc.

　　Two years later, in addition to facing the same considerable sales pressure, the "revisiting the old story" is also related to Poly's current ambitions.

　　From the perspective of comprehensive strength in all aspects, Poly Development can be said to be an out-and-out leading real estate company.

Taking the "2022 Real Estate Listed Company Evaluation and Research Report" just released on May 26 as a reference, Vanke, Poly Development and China Overseas Development ranked the top three.

　　After the reshuffle in 2021, many leading real estate companies have encountered "Waterloo", while Poly, which has the attributes of a central enterprise and has been questioned and conservative, has become increasingly popular in the downward cycle.

　　At the annual meeting at the beginning of this year, the development of Poly, which has not mentioned "returning to the top three" for many years, went further, and for the first time proposed a new goal of "entering three and fighting for one".

　　On June 12, Poly Development announced its sales in May 2022. In May, the company achieved a contracted amount of 38.003 billion yuan, a year-on-year decrease of 36.04% and a month-on-month increase of 24.53%.

From January to May, the company realized a contract value of 159.218 billion yuan, a year-on-year decrease of 32.22%.

　　According to the ranking of equity sales in the first May of 2022 released by CRIC, Poly Development ranked third after Country Garden and Vanke.

In terms of single-month performance in May, Poly Development achieved the highest contracted sales, reaching 38.003 billion yuan.

　　The staff of the above-mentioned Changsha Poly sales office also mentioned that the real estate is not worried about selling at present.

"Now we only have the first and second floors of our residence, and we are not participating in activities."

Data map: A commercial residential building in the city center.

Photo by Sun Rui

Property market needs more easing policy

　　"Although it is the individual behavior of individual housing companies, it also shows that the low down payment and other operations are the default in all regions, and it has also become an important manifestation of active marketing and encouraging house purchases in various regions." According to Yan Yuejin, research director of the Think Tank Center of E-House Research Institute , reducing the down payment ratio is an important means to activate the demand for housing in various places, and the monthly payment repayment is also gradually reducing pressure.

　　"The pressure of housing sales is slightly higher, and the policy aspect should further promote the easing of the housing purchase environment." Yan Yuejin believes that some new innovative content has appeared in various places, which is more stimulating, and at the same time, a more comprehensive combination of punches has been formed to effectively Resolve the transaction risk of the real estate market.

　　It still takes Changsha, Hunan as an example. Since May, the market activity of Changsha New Housing has improved, but it is still low year -on -year.

According to the statistics of Yihan think tank, Changsha's new house in May added 520,000 square meters, a decrease of 28%from the previous month; 640,000 square meters were sold, an increase of 29%over the previous month.

The transaction volume in May 2021 will be around 1-2 million square meters.

　　Changsha has recently continued to relax the regulation of the property market.

On April 20, Changsha relaxed the restrictions on the settlement of talents. Those with a college degree or above who are employed in Changsha can apply for settlement immediately and enjoy the qualification to purchase houses in Changsha.

Promote high -level talents to settle freely in the three cities of Changzhutan.

　　On May 15th, Changsha made another surprising move, proposing that the houses that have been signed and handed over or have undergone real estate registration, after being revitalized for rental housing, will not be included in the calculation of the number of family housing units.

　　"Policies in various places have played a role, and the number of house inspections has increased significantly after May, but the de-subscription rate is still at a historic low." CITIC Securities Research Report pointed out that the current cycle of downturn superimposed the impact of local epidemics, residents' ability to buy houses And willingness to be affected, coupled with concerns about delivery, policies have yet to continue to accumulate, in order to be able to drive sales out of the trough.

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