With the rise of mobile Internet, regional retailers, and sustainable economy, China's consumer market has shown a new trend of ecological civilization and green environmental protection.
As a leading brand, Yili has always met the growing demands of consumers with high-quality products.
Recently, Yili has launched a series of environmentally friendly products for the 618 node, providing a variety of effective new options for comprehensively "drinking and protecting" the public's healthy life, and also actively conveying to the society new ideas of rational consumption, energy conservation and carbon reduction.
Green consumption leads the new market trend
With the popularity of the concept of green environmental protection, Yili strictly adheres to the red line of ecological protection, adheres to green development, runs the concept of "green industry chain" into every link, and takes the lead in becoming a practitioner, promoter and demonstrator of driving the industrial chain to achieve sustainable development.
With healthy and nutritious quality products, Yili further meets consumers' demands for low-carbon, environmentally friendly and sustainable consumption, and at the same time injects energy into the green development of the region.
Diversified product matrix "drinking care" industry healthy development
Product quality and innovation strategy are the foundation and guarantee for the healthy development of the industry.
On the premise of full dialogue with consumers, Yili continuously improves the level and capability of product research and development, strives to create a diversified product matrix, advocates the concept of low carbon and environmental protection, and welcomes the 618 mid-term promotion.
In order to protect the blue planet on which human beings depend, Yilian Muxi initiated the "ink reduction", which reduced nearly 22 tons of carbon emissions for the earth and saved 696 tons of water resources, which not only effectively promoted the new trend of energy conservation and emission reduction, but also Through practical actions, we will take "green steps" with more consumers.
Jindian's flagship product, Jersey organic pure milk, has won the favor of users with its more mellow quality, and launched a series of carbon-neutral products, contributing to the earth's carbon absorption value of about 110,000 trees a year, leading the whole world with a benchmarking attitude. The industry has opened a "low-carbon new era".
In this environmental protection action, a total of over 600,000 consumers bought environmentally friendly products and joined Yili's green action.
In fact, Yili's practice of the concept of sustainable development not only lies in the reduction of carbon in the outer packaging, but also includes the re-upgrading of milk nutrition, raw material procurement, and re-optimization of the linkage between the upper and lower industrial chains.
In order to further help farmers and farmers, Yili has brought nutritious and healthy fruit flavors to consumers across the country through cooperation with well-known origins, and launched AMX & AMX fruit series products, which have been delivered to origins for over 200,000 consumers. tasty.
Among them, AMX cantaloupe yogurt has become the fastest single product to exceed one million in this 618. AMX Dandong strawberry yogurt continues to lead the Jingdong 0 sucrose yogurt track, and Anmuxi sweet pineapple yogurt has exceeded 100,000 sales, leading the fresh flavor sent to thousands of households.
In terms of high-quality milk sources, the new generation of ultra-filtered milk launched by Jindian uses the black technology to enrich and concentrate milk protein components, delivering more than 250,000 servings of double nutrition.
Under the general trend of low-sugar and low-fat globalization, yogurt is the first to introduce low-sugar and zero-fat bubble milk with whey protein added. The industry's "milk steam era".
Inject more energy into the industry and the market
During the 618 China Promotion, in addition to launching a more diverse and rich green product matrix, Yili actively advocated new ideas for green and low-carbon consumption to inject more energy into the industry and the market.
On May 27, Jindian Jersey Organic Milk, Tmall Supermarket and "Ride the Wind and Waves" jointly created a green big-name event, providing consumers with industry-leading organic products and lively and interesting variety show content.
At the moment when the Metaverse has become popular, An Muxi has joined forces with Tmall and Cainiao Baobao to create a fully virtual two-dimensional online green home community. At the same time, it has created a customized product, Jindian reduced ink kraft paper, to jointly appeal to the society to protect nature and promote the economy. A virtuous cycle of high quality.
At the same time, in the 618 green plan launched by JD.com, Yili selected many green products and marked them with "green" labels, so that consumers can truly enjoy green life with many discounts.
In addition, in the "quality" life-making project jointly created by Jindian, Shuhua and JD.com, Yili also clarified that only those excellent products that are consumer-oriented and quality-guaranteed can continuously rejuvenate consumption.
In order to better start from consumer needs, practice corporate values, and use high-quality products to "drink" consumers' healthy lives, Yili has made great efforts to create a matrix of diversified low-carbon and environmentally friendly products, and innovate the category of "family portraits", which will further promote Yili's in-depth Deploy the field of green consumption, create a new pattern of low-carbon economic development, and lead consumers to a healthy future together.