The contracted area of ​​the enterprise business exhibition has exceeded 75% of the planned area, and the number of Fortune 500 and industry leading companies has exceeded 250——


The preparations for the 5th China International Import Expo are steadily advancing

  More than 65%, 70%, 75%—Recently, the progress bar has been constantly refreshed by the signing and signing of companies participating in the 5th China International Import Expo.

According to data released by the Ministry of Commerce a few days ago, the contracted area for the 5th CIIE has exceeded 75% of the planned area, and the number of Fortune 500 and industry leaders has exceeded 250.

  According to the relevant person in charge of the China International Import Expo Bureau, despite the impact of the new crown pneumonia epidemic, the preparations for the CIIE have never stopped, and various work is progressing steadily.

The fifth CIIE will be held as scheduled from November 5 to November 10.

Many foreign-funded enterprises that have clearly participated in the 5th CIIE said that the successful holding of the 4th CIIE is an important window for sharing China's development opportunities, which is very attractive to enterprises. We will continue to deeply cultivate the Chinese market.

  Promote the "cloud", full of charm

  ——Since April this year, nearly 30 online promotion conferences have been held, and global exhibitors have signed up enthusiastically

  Another online promotion meeting was successfully held.

On June 14, the China International Import Expo Bureau and the National Exhibition and Convention Center (Shanghai) hosted an online promotion meeting for the 5th CIIE Technology and Equipment Exhibition Area, attracting many foreign-funded enterprises from Germany, Japan, Switzerland and other countries in related fields to participate. .

  As one of the representatives, Gu Junchong, managing director of Amada (China) Co., Ltd., said that the CIIE has become an important exhibition that Amada must attend every year. At present, the company has signed a contract for the fifth session, which is the largest exhibition since their participation.

"This year, the company will bring the most advanced equipment and technology and look forward to achieving better results."

  "The technical equipment exhibition area will create a stronger professional atmosphere for exhibitors, gather more upstream and downstream enterprises in the industrial chain, and make efforts from both sides of supply and demand to promote the precise connection of exhibitors and merchants, and promote exchanges and cooperation between Chinese and foreign enterprises." National Convention and Exhibition Center (Shanghai) Song Shangzhe, assistant to the president, said that at present, the fifth CIIE is progressing steadily towards the goal of "doing better and better" as planned, and all work is progressing smoothly.

  Since the beginning of this year, a series of promotion activities of the China International Import Expo have gone to the "cloud" and have been very popular.

According to statistics, from April to now, nearly 30 online promotion events have been held at the 5th CIIE, including online promotion sessions for "Cloud Recruitment" for different countries or regions and online promotion sessions for different exhibition areas. , The global exhibitors signed up for the exhibition, including a large number of the world's top 500 and industry leading companies, as well as small and medium-sized enterprises from various countries.

  Since the first CIIE, the exhibition area of ​​Argentine enterprises has increased for four consecutive sessions. Many of the exhibitors are local small and medium-sized enterprises. The exhibits involve a variety of specialty products such as dairy products, beef, wine, and fruits, and transactions are active.

Recently, the "Cloud Exhibition" of the 5th China International Import Expo entered Argentina, and more than 100 Argentine enterprises participated in the interaction online.

  As the leading department responsible for organizing Argentine enterprises to participate in the CIIE, the Ministry of Production and Development of Argentina actively promotes SMEs to participate in the CIIE.

Meredith, Secretary of State for Small and Medium Enterprises at the Ministry of Production and Development of Argentina, said that, driven by the huge opportunities provided by China's development, Argentina's exports to China are developing in the direction of diversification and high added value.

Among them, small and medium-sized enterprises play an indispensable role. In 2021, 452 small and medium-sized enterprises will export to China, with a total value of 1.296 billion US dollars, a year-on-year increase of 18%.

The Ministry of Production and Development is implementing an agenda to promote SMEs' exports to China and further strengthen ties with China.

Berkinstein, director of Argentina's Investment and International Trade Promotion Agency, said that despite the impact of the epidemic, Argentina is helping companies to participate in the exhibition in China, hoping that more products and categories will be exported to the Chinese market.

  Sun Chenghai, deputy director of the China International Import Expo Bureau, said: "No matter how big the challenges are, our goal of holding the event offline as scheduled has not changed, our determination to advance our work has not changed, and our belief in building a service platform for all parties to share opportunities has not changed. "

  A lot to see, a lot of new ideas

  ——Initiated two-way information disclosure of "what buyers 'buy' and exhibitors 'sell'", and established a commercial vehicle section for the first time

  Enterprises exhibiting enthusiasm are high, and there are many support measures.

In order to help enterprises cope with the impact of the epidemic, the China International Import Expo Bureau recently launched special support measures for the 5th China International Import Expo Enterprise Business Exhibition and announced an extension of the registration period.

  Specifically, it includes support for the construction cost of raw space exhibitors (including group organizers) who actually participate in the 5th CIIE Enterprise and Commercial Exhibition.

The above fees can be directly paid to exhibitors (including group organizers), and can also be used as exhibitors (including group organizers) to deduct the booth fees of enterprises and commercial exhibitions at the 6th CIIE or forums, events, hotels, Advertising and other related expenses.

At the same time, in order to help more companies share the opportunities of China's big market, the deadline for registration of the 5th CIIE Enterprise Business Exhibition has been extended to July 31, 2022.

  Focusing on procurement and transactions, the 5th CIIE initiated the two-way information disclosure of "what buyers 'buy' and exhibitors' 'sell'" to help buyers and sellers improve their matching.

At present, more than 50 exhibits (or services) have been announced to the public, and more than 400,000 buyers who have participated in the previous four CIIEs have obtained precise push exhibits information through emails, text messages, etc.

  The new highlights don't stop there.

The 5th CIIE Enterprise and Business Exhibition will set up 6 exhibition areas for food and agricultural products, automobiles, technical equipment, consumer goods, medical equipment and medicine and health care, and service trade.

Sun Chenghai said that this year, the enterprise business exhibition will further explore cutting-edge technologies and products, innovate the theme of the exhibition, and enrich the content of the exhibition.

  In the auto exhibition area, the fifth CIIE set up a commercial vehicle section for the first time.

Song Shangzhe believes that China's commercial vehicle market has huge potential. The commercial vehicle segment of the 5th China International Import Expo will build a global commercial vehicle advanced product and technology display platform, strengthen trade cooperation, supply and demand docking functions, and share cooperation opportunities in China's large commercial vehicle market. Serving global commercial vehicle companies to achieve better development in China.

  In addition to corporate business exhibitions, the 5th CIIE is also composed of Hongqiao Forum, national comprehensive exhibitions, professional supporting activities and cultural exchange activities.

Ministry of Commerce spokesperson Shu Jueting introduced that the National Comprehensive Exhibition builds an online display platform for participating countries to flexibly display the comprehensive image of participating countries in multiple forms, and promote trade and investment industries. Relevant work has been started, and many countries have confirmed their participation.

The Hongqiao Forum is being organized around the core theme of "global openness" and the positioning of international public goods, and will continue to release the "World Openness Report 2022" and the World Openness Index on the basis of last year.

At the same time, the 5th CIIE has officially accepted registrations from professional audiences and applications for supporting activities, and other work such as cultural exchange activities and on-site service guarantees are being advanced as planned.

  Gather at the Expo and enjoy the future

  ——The Exhibitor Alliance of the CIIE is optimistic about the Chinese market and is willing to drive more partners to join hands in the CIIE

  As the world's first import-themed national-level exhibition, the spillover effect of the CIIE continues to emerge.

  At the 3rd CIIE, non-bank financial institutions were introduced to the service trade exhibition area for the first time, and ORIX, the world's largest non-bank financial institution and comprehensive financial service group, officially participated in the exhibition.

Since then, ORIX has accelerated its layout in the Chinese market: the exhibition area of ​​the 4th CIIE has been expanded to 180 square meters, and the booth of the 5th CIIE will be locked in 2021; it has participated in several initial public offering (IPO) projects in the Chinese market. and artificial intelligence companies, investing in Liaoning, Shandong and other companies in the clean energy energy storage, health consumer goods industry and other companies, with a total capital increase of 230 million US dollars; within this year, ORIX China Headquarters Building in Dalian and ORIX Industrial Operation Platform in Qingdao will opening.

  "Rooted in the Chinese market, we have witnessed the development of China's economy and deeply felt the increasing attractiveness of the Chinese market." said Liu Guoping, Chairman of ORIX Greater China, "ORIX's various businesses in the Chinese market have achieved steady growth. We have always I am full of confidence in the Chinese market, and I will continue to deepen the Chinese market, actively help more Chinese enterprises to go global, and promote the landing of more international resources in the Chinese market.”

  Gather at the Expo and enjoy the future.

For the 5th CIIE, many exhibitors expressed their expectations and confidence.

  During the first CIIE, exhibitors spontaneously initiated the establishment of the CIIE Exhibitor Alliance.

A few days ago, dozens of foreign companies from this alliance gathered at an online exchange meeting, including Nestle, Pfizer, Omron, Ford, Dun & Bradstreet, Estee Lauder, Nike, Cargill, Baker Hughes, Asmar, Motorola Bies, Bossi, Bidi, Roche Pharmaceuticals, and Taipai Siqi represented the 15 professional committees under Zhanmeng, and had in-depth exchanges on expanding the spillover effect of the CIIE and better integrating into the Chinese market.

They said that this year marks the fifth anniversary of the China International Import Expo. In the face of risks and challenges, the China Alliance Committee is willing to drive more partners to participate in the Expo, actively display innovative products, technologies and services, and share China's development opportunities. The CIIE exhibitors have the firm determination and clear attitude to deeply cultivate the Chinese market and continue to support the CIIE.

  As the rotating chairman unit of the Expo Exhibitors Alliance, L'Oréal, the world's largest beauty group, is an old friend of the Expo and a practitioner in the Chinese market.

A few days ago, L'Oréal announced that its first investment company in China has settled in Shanghai, becoming the first investment project in China signed by a Fortune 500 multinational company during the resumption of work and production in Shanghai.

  "As the location of the North Asia headquarters, Shanghai's significance to L'Oréal is self-evident. The epidemic has not changed our optimism about Shanghai and China's economy." L'Oreal North Asia President and China CEO Fei Borui said, "The CIIE, Platforms such as the Consumer Expo are a signal for China to expand its opening-up and further unleash the consumption potential of the Chinese market. L'Oreal benefits from the opportunities brought by it and the spillover effect of the expansion after the exhibition. At present, China is already the world's largest market for the seven L'Oreal brands. It is expected to become the Group's largest market in the world."

  Qiu Haifeng

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