(Fighting against New Coronary Pneumonia) Connecting Foreign Enterprises: Foreign-invested garment enterprises in Shanghai are full of confidence in the growth target of the Chinese market

　　China News Agency, Shanghai, June 18 (Reporter Li Jiajia) After a lapse of two months, Shanghai has seen a prosperous scene of heavy traffic and surging people, and gradually regained its former vitality.

VF Group's Shanghai employees reopened the store to welcome consumers after experiencing environmental sterilization, delivery of goods, arrangement of shelves, and arrangement of displays.

　　Founded in 1899, VF Corporation is one of the largest apparel, footwear and accessories companies in the world. It owns 13 world-renowned brands including Vans, Supreme, The North Face, Timberland, Icebreaker, Dickies and Kipling.

As early as May 28, The North Face Taikoo Li Qiantan store and Vans Jinshan store took the lead in resuming operations, which opened the prelude to the orderly opening of all brand retail stores under VF.

The Vans flagship store on Nanjing East Road and Kipling's many stores on Nanjing East Road also reopened on June 1.

　　VF China Distribution Center is located in Kunshan. It is the largest infrastructure project invested by VF Group in China and an important component of its global supply chain. It is responsible for the sorting and distribution of about 80% of the country's product orders.

Affected by the epidemic, the distribution center was suspended in early April.

With the concerted efforts and cooperation of various departments, the company obtained the approval of the local government department in time and implemented closed-loop operation management from April 27.

Today, the VF China distribution center has fully resumed operations.

　　Marvin, President of VF Asia Pacific, said: "Despite the challenges brought about by the epidemic, VF remains confident in its mid- to long-term growth goals in China and even in the Asia-Pacific region. With increasing health awareness, more and more people are participating. Outdoor activities and the pursuit of an active lifestyle. After the epidemic, they are more and more eager to return to nature and enjoy the outdoors. We look forward to better meeting their needs, empathizing with them, and moving through our product and brand experience. Our consumers are returning to active lifestyles."

　　With the return of urban life to order, the stores of Uniqlo, a subsidiary of Japan's Fast Retailing Group, have all resumed operations in Shanghai.

Uniqlo said that in order to continue to deepen the Chinese market and promote the recovery of Chinese consumption, it will open nearly 20 new stores, covering Shandong, Yunnan, Sichuan, Anhui, Zhejiang and other provinces.

In addition, UNIQLO has also entered Shengzhou, Yueqing, Yongkang, Anhui, Huainan, Anhui, and Jingmen, Hubei for the first time, to help the consumer market and people's life in more areas of China rejuvenate.

　　Eva Serrano (Si Yiwen), one of the world's four largest fashion retail groups from Spain and president of ZARA's parent company INDITEX Group Greater China, said: "We continue to see the growth potential of the Chinese market and are still full of confidence in the Chinese market."

　　Up to now, ZARA's two major logistics center warehouses in Shanghai Songjiang and Kunshan Huaqiao have resumed work in an orderly manner, and import and export logistics and domestic e-commerce distribution in China are also gradually recovering. One of the first batch of fashion retail enterprises.

Across the country, ZARA is also constantly opening high-quality physical stores, launching new fashion products, and taking multiple measures to help the overall recovery and development of the social economy.

　　Si Yiwen said that whether it is the gradual recovery of warehousing and logistics, the innovation and upgrading of the integrated shopping experience in physical stores, or the continuous renewal of high-quality fashion products, it further confirms China's important position in the global market of INDITEX Group, which has become a Footnote of INDITEX Group's confidence in the Chinese market.

She believes that after the epidemic, there will be a new round of consumption boom, and INDITEX Group will continue to improve services for Chinese consumers and contribute more to economic development.

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