Kweichow Moutai's shareholders meeting cancels the "affordable wine purchase link"


　　 , and announced that the 2022 revenue target is 125.9 billion yuan, an increase of 15% over the previous year

　　On June 16, Kweichow Moutai's 2021 Annual General Meeting was held at the Moutai International Hotel in Moutai Town.

At the meeting, Ding Xiongjun, chairman of Kweichow Moutai, announced the business goals of Kweichow Moutai in 2022: the total operating income will increase by about 15% compared with the previous year; the capital construction investment will be 6.969 billion yuan.

　　A reporter from Beijing Youth Daily learned that at this shareholders' meeting, Moutai cancelled the process of buying wine at a fair price for shareholders, which has become a "practice" for many years.

Previously, many shareholders actively participated in the general meeting of shareholders in order to be able to buy Moutai at a par.

As early as 2018, shareholders who participated in the Kweichow Moutai General Meeting of Shareholders could obtain 1 case of Feitian Moutai, 2 bottles of Chinese Zodiac Moutai, and the purchase qualifications of other Moutai series wines.

This resulted in an unprecedented 4,500 shareholder registrations that year.

This year's wine purchase activity was cancelled, and Kweichow Moutai also prepared gifts for participating shareholders, including the "i Moutai" image IP Xiao Mao and Moutai ice cream experience coupons.

　　At the shareholders' meeting, Ding Xiongjun said that the goal in 2022 is to achieve revenue of 125.9 billion yuan, a growth rate of 15%, an increase of 4.5 percentage points over the 2021 growth rate target, and an increase of 16.4 billion yuan.

　　Focusing on the annual goals and tasks, Ding Xiongjun emphasized 9 key tasks that Kweichow Moutai will carry out: to continuously strengthen its own construction, make every effort to ensure high-quality and stable production, insist on doing a good job in marketing, continue to optimize the management mechanism, promote project construction in an orderly manner, and adhere to the red line of safety and environmental protection. , Improve the level of cultural construction, strengthen the construction of talent team, and continue to strengthen responsibility.

　　In addition, Ding Xiongjun said that the company has made positive progress in digital marketing.

"Everyone has seen that in just a few months, iMoutai has achieved good results, with nearly 17 million registrations." Ding Xiongjun said.

On April 29 this year, Ding Xiongjun revealed at the Kweichow Moutai performance briefing that the total number of registered i Moutai exceeded 11.46 million, with an income of 1.188 billion yuan.

　　Ding Xiongjun revealed that as of June 14, i Moutai has achieved operating income of 3 billion to 4 billion yuan.

　　Regarding dividends, Kweichow Moutai mentioned in the previously disclosed plan that based on the total share capital of about 1.256 billion shares at the end of 2021, it is planned to distribute cash dividends of 216.75 yuan (tax included) to all shareholders of the company for every 10 shares, with a total distributed profit of 27.228 billion Yuan, accounting for 51.90% of the net profit for the year.

At this shareholders' meeting, Kweichow Moutai said that although the company's dividend ratio is not the highest in the A-share market, it is very stable and the absolute amount is increasing. It is hoped that shareholders will have a more peaceful mind.

Text / reporter Zhang Xin