[Explanation] With the rapid development of the mainland's digital economy, the market space continues to expand. In recent years, many Taiwanese youths have come to Xiamen, the "Ludo Island", through the establishment of industry associations, incubation projects to deploy cross-border e-commerce, etc. The front line of digital economy development, deeply cultivating the cross-strait cloud common market.
[Commentary] Pan Yijun, a "post-90s" youth from Taiwan, was sent to work in the mainland as a company representative in 2016. An accidental business trip made her encounter the beautiful Xiamen. Pan Yijun, who was reluctant to leave here, quit her original job in 2018 and started her own business. career, and started a community e-commerce platform.
[Concurrent] Taiwanese youth Pan Yijun
It (community e-commerce platform) belongs to something that we can push to friends during the chat on WeChat, because now the consumption pattern has actually changed a bit, that is, everyone can buy things anytime and anywhere they want. Then we may often talk about something when chatting, and then we will pop up directly in the WeChat window, and they will have that kind of impulse purchase desire, so we are now the main force in developing this community platform part.
[Explanation] Every morning, Pan Yijun comes to the company to order, pack, and deliver goods. Sometimes he can't rest until eleven or two in the evening. Pan Yijun mainly sells various Taiwanese specialties such as desserts, liquor and tea online.
In the face of the impact of the epidemic, Pan Yijun is actively looking for opportunities. In the past few years, the online sales turnover has not decreased but increased. The turnover in the first three months of 2022 has been the same as that of the whole year of 2021.
[Concurrent] Taiwanese youth Pan Yijun
In fact, when I came here to develop, I think I also made a lot of efforts to combine my previous (marketing) majors here, because the current community management actually requires marketing, including the role of individuals who may wrap our own. , that is because now the entire consumption pattern has changed from push to pull.
The relationship between the epidemic has exacerbated everyone’s consumption habit of shopping online at home. At present, we actually think the business model of this platform is very suitable for us, because many of our items are actually limited or limited regions.
[Explanation] The economic integration of cross-strait e-commerce is a convenient model for Taiwanese youth to develop the digital economy.
In addition, with the support of the Taiwan Artificial Intelligence Development Association, a project called "Harmony Garden" is being carried out in an orderly manner. The project is based on the theme of "women's entrepreneurship, cross-strait integration". account, mini programs and short videos to share content and sell online courses.
[Concurrent] Xu Guansheng, Chairman of Taiwan Artificial Intelligence Development Association
Under the epidemic or after the epidemic, in fact, what everyone sees is the importance of the online economy or the development of the digital economy, which has also accelerated the development of this matter. Of course, our association will also follow up on the needs of this market. Data, based on artificial intelligence analysis, to provide solutions to face this market, we can focus on industrial upgrading and digital transformation to make industrial or content planning.
[Explanation] With the orderly advancement of digital RMB application scenarios, Xiamen, one of the two pilot cities in Fujian, has begun to accelerate the deployment of various application scenarios. "Digital RMB +" integrates innovation in clothing, food, housing, transportation, etc. The convenience scene is more blooming.
Xu Guansheng is also optimistic about the application prospects of digital renminbi in the future. He said that the payment mode of digital renminbi will be introduced in the "Common Harmony Garden", so that Taiwan compatriots working and living in Xiamen can also share the convenience.
[Concurrent] Xu Guansheng, Chairman of Taiwan Artificial Intelligence Development Association
The first one (digital renminbi) does not require handling fees, and the second is that its payment is more yuan and more convenient. It does not have to rely on mobile phones. It can be paid in offline form, which should be more convenient in application scenarios. In terms of security, I believe it is also very high.
[Explanation] Now, the "Harmonious Garden" project is starting from Xiamen and relying on the booming digital economy in the mainland. The project team is also cooperating with Taiwan youth entrepreneurial bases in Shanghai, Chengdu and other places to further develop the mainland market.
Reporter Li Siyuan reports from Xiamen, Fujian
Responsible editor: [Luo Pan]