Zhongxin Finance, June 10th. According to the website of the National Development and Reform Commission, recently, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration for Market Regulation jointly issued the "Announcement on Curbing "Sky-High" Mooncakes and Promoting the Healthy Development of the Industry" ( hereinafter referred to as the "Announcement").
The relevant responsible comrades of the National Development and Reform Commission answered relevant questions.
Q: What are the main considerations for issuing the Announcement?
A: Mooncake is a kind of Mid-Autumn Festival food that accumulates the connotation of traditional Chinese culture.
In recent years, the mooncake market has been generally regulated and orderly, and the prices of most mooncakes are relatively close to market demand. However, some companies still use various methods to hype the prices of mooncakes. The problem of "astronomical prices" still exists, and there are signs of a rebound.
For example, some companies hype the price of moon cakes by adding various precious fillings, pursuing excessively luxurious packaging, or mixing high-priced products.
These phenomena not only deviate from the origin of traditional culture, but also contribute to extravagance and waste, and have a negative impact on the social atmosphere, and may even alienate and become a carrier of corruption.
In this regard, our committee carried out research with relevant departments, carried out cost investigations on more than 30 enterprises, carefully analyzed the specific manifestations and deep-seated reasons of "high-priced" moon cakes, and extensively listened to various suggestions, and formed the "Announcement".
The main purpose of issuing the "Announcement" is to take moon cakes as an entry point, promote the return of moon cakes and other mass consumer goods to the origin of traditional culture, advocate thrift, oppose waste, form a broad social consensus, curb the phenomenon of "astronomical prices" of traditional festival-related commodities, promote the healthy development of the industry, and guide the Form a good social fashion.
Q: What regulatory requirements does the Announcement propose?
Answer: The general idea of the "Announcement" is to adhere to the orientation of moon cakes returning to traditional food attributes. In view of the outstanding problems exposed by "high-priced" moon cakes, on the basis of insisting that prices are formed by the market, comprehensively use market-oriented and legal methods to promote enterprises to abide by the law. Management and reasonable pricing to promote the healthy development of the mooncake industry.
It is mainly regulated from the following aspects:
One is to implement key supervision on boxed mooncakes over 500 yuan.
It is clarified that the price of moon cakes is independently determined by enterprises, and operators are encouraged to produce and sell boxed moon cakes with good quality and low price, so as to better meet the needs of consumers.
Key supervision is implemented on boxed mooncakes with a unit price of more than 500 yuan, and operators are required to save the transaction information of boxed mooncakes with a unit price of more than 500 yuan for inspection by relevant departments in accordance with the law.
If required, a cost survey will be carried out for the operator.
At the same time, it will strictly investigate and deal with illegal activities such as non-compliance with food safety, non-compliance with the relevant requirements of mandatory standards for restricting excessive packaging, and non-implementation of clear price regulations and price fraud.
The second is to strictly implement the mandatory packaging standards.
Operators are required to produce and sell boxed mooncakes in strict compliance with mandatory standards for food packaging, and must not use precious metals, mahogany and other precious materials to reduce the excessive use of packaging materials.
Encourage the use of green packaging that can be used for other purposes.
The third is to prohibit the mixed sale of moon cakes.
Operators are required to sell boxed mooncakes not to tie-in other products in any form, and not to mix mooncakes with other products in the form of gift boxes.
The fourth is to standardize the management of moon cake coupons.
Operators who are required to issue moon cake coupons, moon cake cards and other delivery cards and coupons shall strictly abide by the "Administrative Measures for Single-purpose Commercial Prepaid Cards (Trial)".
Fifth, strengthen the supervision of hotel and restaurant channels.
Operators such as hotels and restaurants are required to process, manufacture, and sell boxed mooncakes in compliance with the same policies; if they are to be settled together with accommodation fees, meal fees, etc., the unit price and quantity of boxed mooncakes should be listed separately.
Sixth, strengthen the supervision responsibility of e-commerce platforms.
It is required that operators on e-commerce platforms to engage in boxed mooncake sales activities must abide by the same relevant regulations as offline operators.
It is clarified that platform operators should improve transaction rules, strengthen the supervision of the sales activities of boxed mooncakes on the platform, and focus on the supervision of boxed mooncakes with a unit price of more than 500 yuan and operators on the platform that provide customized services; operators on the platform should be urged to strictly implement National mandatory standards on food safety, restricting excessive packaging, etc.
Seven is to advocate industry self-discipline.
It is required that industry organizations should actively promote industry self-discipline, advocate not to use rare ingredients such as shark fins and bird's nests, encourage green and simple packaging, guide operators to set prices reasonably, and consciously maintain market order.
Q: Why focus on boxed mooncakes with a unit price of more than 500 yuan and implement key supervision?
A: According to the cost survey of our commission and the data of industry organizations and e-commerce platforms, from the perspective of market conditions over the years, the average production cost of boxed mooncakes is about 70 yuan per box, and the sales of boxed mooncakes with a unit price of less than 200 yuan account for more than 80%. The unit price of more than 500 yuan accounts for about 1%.
The unit price of boxed mooncakes does not exceed 500 yuan and is highly accepted by society.
In order to curb the "sky-high" moon cakes, the "Announcement" proposes that on the basis of conventional supervision, key supervision will be implemented on boxed mooncakes with a unit price of more than 500 yuan in the near future; when selling boxed mooncakes with a unit price of more than 500 yuan, operators The transaction information legally obtained in China, such as transaction date, payment records, etc., for the relevant departments to check according to law.
At the same time, our committee will strengthen market monitoring with relevant departments. For enterprises that produce and sell "high-priced" moon cakes, it is necessary to enter the enterprises to carry out cost investigations.
Q: What are the main features of the Announcement?
A: The "Announcement" has put forward comprehensive and systematic measures around the goal of curbing the "sky-high" moon cakes, which are mainly manifested in three characteristics:
First, adhere to the principles of marketization and rule of law.
The "Announcement" insists that the price of moon cakes is formed by the market and determined by the operators independently, and the price will not interfere within a reasonable range.
At the same time, it is emphasized that operators must strictly abide by existing laws and regulations and relevant national standards, and within the framework of existing laws and regulations, clarify the price, production, sales, packaging and other aspects that operators of the moon cake industry should follow, and put forward specific regulatory requirements. Regulate the behavior of operators by means of the rule of law.
The second is to highlight expectations management.
Based on the market situation for many years, the "Announcement" studies and proposes to implement key supervision on boxed mooncakes with a unit price of more than 500 yuan, draws a clear supervision red line, clarifies the behavior boundaries of mooncake production and sales enterprises, and releases clear expectations to operators. It will help guide operators to set prices reasonably, operate in compliance with laws and regulations, and consciously maintain market order.
The third is to strengthen multi-party coordination.
The "Announcement" focuses on giving full play to all aspects of strength, strengthening coordination and forming synergy.
All departments are required to strengthen policy coordination, focus on the whole chain of production, supply and marketing of the moon cake market, and study and establish a regulatory system that combines prevention, supervision and punishment. Social supervision and public opinion supervision by all walks of life and the news media is conducive to mobilizing the forces of the whole society and jointly creating a clean and upright social atmosphere.
Q: In the next step, what measures will the relevant authorities take to curb the "sky-high" moon cakes?
A: After the promulgation of the "Announcement", the relevant departments will further promote the work of curbing the "high-priced" moon cakes from the aspects of improving the policy system, strengthening industry guidance, and strengthening supervision and law enforcement.
One is to improve the policy system.
Market supervision, industry and information technology departments have revised the "Restriction of Excessive Packaging of Commodities for Food and Cosmetics", and further tightened core indicators such as the number of packaging layers and porosity coefficient, and stipulated that precious metals and mahogany materials should not be used in moon cake packaging. officially implemented.
The commerce department will study and revise the "Administrative Measures for Single-Purpose Commercial Prepaid Cards (Trial)" to strengthen the supervision of moon cake coupons, moon cake cards and other delivery cards.
The second is to strengthen industry guidance.
The industry and information technology sector will strengthen the industry guidance for operators engaged in moon cake production activities; the commerce department will strengthen the industry guidance for operators of shopping malls, supermarkets, hotels, restaurants, e-commerce platforms, etc., and urge relevant operators to consciously abide by the "Announcement" Require.
The third is to strengthen supervision and law enforcement.
Before the Mid-Autumn Festival this year, the market supervision department will carry out a special rectification action for "high-priced" moon cakes, focusing on luxury hotels, e-commerce platforms and other channels, and conduct supervision and inspection, and conduct supervision and inspections for those that do not meet the relevant requirements of mandatory standards for food safety, restrict excessive packaging, and do not Violations such as the implementation of clearly marked price regulations and price fraud shall be strictly investigated and dealt with, and relevant information on violations of laws and regulations shall be incorporated into the national credit information sharing platform in accordance with laws and regulations and publicized on the "Credit China" website and the national enterprise credit information publicity system.
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