【Live sound】
[Explanation] In the small courtyard of Maolin Xiuzhu, folk songs are sung so sweet... Every weekend, Qiu Zhaoying, the owner of a "post-90s" homestay who loves music, will "transform" a singer and hold small concerts on his terrace. Special entertainment activities are popular with guests.
[Explanation] Qiu Zhaoying's B&B is located in Zhaisha Dong Village at the foot of Mount Fanjing, a world natural heritage site. It is only 3 kilometers away from the gate of Mount Fanjing. Since the successful application of Mount Fanjing in 2018, Zhaisha Dong Village has become a The most popular place to stay in the area around Mount Fanjing.
[Concurrent period] Qiu Zhaoying, owner of Shadong Village B&B in Fanjing Shanzhai
In 2019, there were only three or four homestays in the whole village, but when I renovated and opened, we already had more than 20 homestays in Zhaisha. At present, there are 31 homestays in Zhaisha Dongzhai.
[Explanation] In 2019, Qiu Zhaoying, who was working abroad, returned to Zhaisha Dongzhai and transformed the old house of relatives into a homestay.
After more than a year of construction, this "Guoyun Mountain Residence", which is located halfway up the mountain and overlooks the beauty of Dong Village, will open to welcome guests on the National Day of 2020.
[Concurrent period] Qiu Zhaoying, owner of Shadong Village B&B in Fanjing Shanzhai
After experiencing the epidemic during the renovation process, I just wanted to give up.
In October 2020, the epidemic was not so serious at that time, and then our family did a better job online, and the income last year was about 600,000 to 700,000 yuan, which is still quite satisfactory.
[Explanation] Data shows that in 2021, the number of country house orders on the Tujia platform will increase by 30% compared with 2020, generating more than 2 billion yuan for rural landlords.
Guizhou, a major tourist province, has seen a boom in the homestay economy since the epidemic. At present, there are about 15,000 homestay inns, making it one of the regions with the greatest potential for homestay development in China.
[Explanation] Perseverance will yield good results, and it also makes Qiu Zhaoying less pessimistic about the homestay industry in the "post-epidemic" era.
Under the normalization of epidemic prevention and control, aiming at the market of outings, surrounding tours, and self-driving tours, Qiu Zhaoying's homestays are also constantly innovating and operating, and relying on word-of-mouth to accumulate popularity.
[Concurrent period] Qiu Zhaoying, owner of Shadong Village B&B in Fanjing Shanzhai
During this period of the epidemic, you only have to think about how to attract customers with diversification.
I am a music lover myself, so the general guests come to me, especially some young guests, if he has this kind of hobby, he can come with us and play music, play the guitar, sing, there is a It's a good experience, and you can help us promote it when we go back.
[Explanation] The reporter learned during the visit that as the farmhouses at the foot of Mount Fanjing gradually "escape", the country houses that have become "new favorites" are also developing in a diversified manner. Many homestays are based on the resource endowment brought by their geographical location and the local excellent environment. , started a "homestay + cultural and creative".
[Concurrent] Ms. Liang, the owner of Shadong Village Homestay in Fanjing Shanzhai
The highlight of our family is mainly parent-child, the more attractive kind is the mothers who are on vacation to book our room.
I used to have a studio in Guiyang, which is to play with stones and custom jewelry, and then I started to play them here. I am now in Ctrip and Meituan. We make packages. There are painting stones and grinding stones. The (entertainment) is to put a package in the room for them to experience.
[Explanation] As China's population aging continues to intensify, there is a broad space for the development of the elderly care industry.
In the interview, many tourists also said that today's homestays are not only the main position of young consumer groups, but also become the pension demand place for many "silver-haired people".
[Concurrent] Tourist Ms. Yang
We are now entering old age, so we basically come here every week to experience life, which is also a trend of old age.
I have an idea to rent this homestay in the future, and invite a few family members or invite a few friends and four friends to live here.
[Explanation] According to Deng Xiaohai, deputy director of the Guizhou Tourism Development Research Center, Guizhou Academy of Social Sciences, as rural tours and outings have become the main force of tourism in the "post-epidemic" era, the characteristics of "small and refined" endow the homestay with rapid integration The elements and links of the tourism industry make it the most active factor in the development of tourism in the "post-epidemic" era.
Deng Xiaohai said frankly that in the post-epidemic era, we must not only see the positive role of homestays in promoting the quality and upgrading of the tourism industry, but also pay attention to the problems that may arise behind the surge of homestays.
[Concurrent] Deng Xiaohai, Deputy Director of Guizhou Tourism Development Research Center, Guizhou Academy of Social Sciences
In the post-epidemic era, in the development of rural homestays in Guizhou, on the one hand, we must pay close attention to a risk that may be caused by excessive investment hidden behind the surge of homestays, as well as some disordered competition that may appear. This requires the government to actively guide the standardization and quality of homestays. , Quality development.
In addition, the development of country houses should combine or closely follow the needs of the times, carry out some product upgrades and upgrades, break through homogeneous development, and continuously enrich its cultural connotation.
Especially in terms of function, it is necessary to realize the change from meeting the most basic rural accommodation needs of tourists to meeting the diversified needs of tourists for rural life.
(Reported by reporter Pu Wensi and Zhou Yanling from Jiangkou, Guizhou)
Responsible editor: [Luo Pan]