Children's products market segment has become a hot spot
Taking care of childhood starts with children's products
Liu Hui
"61" Children's Day, children's products ushered in a wave of consumption boom.
Buying gifts for children is a parent’s judgment on the child’s needs, and it also represents the good expectations of the elders.
Therefore, the consumption analysis of Children's Day will help enterprises to gain insight into the market trend of children's products and explore business opportunities.
In recent years, a large number of special products for children have emerged, and sub-categories have become the consumption hotspots on Children's Day, representing the in-depth exploration and satisfaction of children's needs and user experience.
At the same time, based on the growth and development characteristics of children of different ages, the richness of many commodity categories has been greatly improved, and parents are more willing to pay for such products that accurately meet the needs of children.
Therefore, it is recommended that brands and manufacturers further explore the market demand, deeply explore the "reverse customization" mode of direct-connected manufacturing by users, and let consumers understand the value of these goods and services through effective means of contact.
The safe and healthy growth of children is the basic need of parents.
The data shows that child safety seats not only rank first in the search keywords of related categories, but also are a category with a high proportion of consumption in children's furniture and household products.
Children are naturally active and lack the ability to protect themselves. Therefore, the core focus of parents in choosing children's products is safety, such as materials, environmental protection, stability, and rational design.
Children's products are a conscientious industry. Relevant enterprises must devote the greatest effort to product safety and quality. At the same time, legislation, sampling, technology, media and social supervision must be carried out simultaneously.
The high-quality growth of children is an important demand for parents.
Especially after the implementation of the "Double Reduction" policy, parents have paid more and more attention to the cultivation of educational and diversified abilities.
The data shows that the sales of children's picture books and children's literature books have achieved a substantial growth month-on-month before the festival; jumping toys, remote control toys and other sales are among the best, and balance cars and scooters have attracted a lot of attention, indicating that parents are happy for their children to grow up and develop in an all-round way. 's expectations.
There are many overall and structural opportunities in my country's children's products market. Relevant brands and manufacturers should continue to deepen their efforts to meet the refined and personalized needs of children and parents.
At the same time, we must keep the bottom line of safety, always maintain "quality awareness", and provide consumers with quality-assured products and perfect after-sales service. With better quality and higher standards, children can eat healthy, have fun, and use Feel comfortable, walk safely, learn to be fulfilled and happy, improve children's sense of well-being, and create a better environment for growth.
(The author is the dean of JD Consumer and Industrial Development Research Institute)